Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$1.5B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



2 weeks ago
Client @Reltio is sprinting up their hill, with a $45M funding round to organize data for self-learning enterprises, scooping up industry awards along the way. See how it’s done! #ZOOMproud #AI #data #selflearningdataplatform #selflearningenterprise
3 weeks ago
We love when clients innovate to own their hill! Congrats to @DynamicSignal for their Gold @TheStevieAwards for driving employee communication and engagement further with their mobile platform! #ZOOMproud #communications #employeeengagement #b2b
4 weeks ago
"Consumers are not just looking at your advertising, they want you to take action." #authenticpositioning #purpose #actionsnotwords
ZOOM Marketing
ZOOM Marketing3 weeks ago

Can anyone guess who this mystery man is? #tbt

ZOOM Marketing
ZOOM Marketing1 month ago

Learn the 3 defining characteristics of authentic positioning from CEO Ellie Victor in 2 minutes. #authenticpositioning #disruption #techmarketing #b2bmarketing #b2b

ZOOM Marketing
Authentic positioning defined
The 3 variables that make up the equation
ZOOM Marketing
ZOOM Marketing1 month ago

Hear why authentic positioning matters now, more than ever from CEO Ellie Victor in 2 minutes. #authenticpositioning #disruption #techmarketing #b2bmarketing #b2b

ZOOM Marketing
Why authenticity matters
Authenticity in the age of digital disruption
ZOOM Marketing
ZOOM Marketing1 month ago

It’s here! Catch Ellie’s talk at The Women Presidents' Organization 21st Annual Conference with 800 women CEOs. #WPODisrupts #WPO #GOELLIE #authenticpositioning #womenleaders

ZOOM Marketing
ZOOM Marketing2 months ago

Ellie got the celebrity treatment from her CEO sisters at the Women Presidents' Organization Conference! Thanks everyone for your warmth and authenticity! #redcarpet #WPO #WPODisrupts #authenticpositioning #GOELLIE #womenleaders #thankyou