Discover your Point That Matters

Align your company around a single market-validated position you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Market positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Unique

Authentic to your company’s DNA


Credible

Proof you can deliver on your promise


Purposeful

Inspires customers, employees and community

Meet our clients

Client impact

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$1.5B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit
Antarctica

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California

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300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile

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$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile

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Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand

Alteryx metric

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

What's new

From our Facebook page

4 days ago

ZOOM Marketing

Learn the 3 defining characteristics of authentic positioning from CEO Ellie Victor in 2 minutes. #authenticpositioning #disruption #techmarketing #b2bmarketing #b2b

https://www.youtube.com/watch?v=3QHdNrwYLN8The 3 variables that make up the equation
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1 week ago

ZOOM Marketing

Hear why authentic positioning matters now, more than ever from CEO Ellie Victor in 2 minutes. #authenticpositioning #disruption #techmarketing #b2bmarketing #b2b
https://www.youtube.com/watch?v=4ZSR5gVvGe0&feature=youtu.beAuthenticity in the age of digital disruption
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3 weeks ago

ZOOM Marketing

Ellie got the celebrity treatment from her CEO sisters at the Women Presidents' Organization Conference! Thanks everyone for your warmth and authenticity! #redcarpet #WPO #WPODisrupts #authenticpositioning #GOELLIE #womenleaders #thankyou ... See MoreSee Less

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3 weeks ago

ZOOM Marketing

Meet the CEOs from around the world who ZOOMed with Ellie to develop their authentic positioning! #WPO #WPODisrupts #authenticpositioning #GOELLIE #womenleaders ... See MoreSee Less

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