Discover your Point That Matters

Align your company around a single market-validated position you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Market positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$1.5B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand

Alteryx metric

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

What's new

From our Facebook page

We think we’re becoming #datadorks, you’ll hear us frequently talking about clusters, Hadoop, ETL, & linear regression 🤓 Geek out with us as we rise above our dorkiness to position data clients. Stay tuned! #data #tech #bayarea #techmarketing #dorks ... See MoreSee Less

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We feel so young now that ZOOM headquarters has been recognized as a historic property. Come down for a tour! #CentennialPlaques #PaloAltoStanfordHeritage #Authentichistory #1916 ... See MoreSee Less

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Just another day in the life in downtown Palo Alto. Does it also deliver coffee? ... See MoreSee Less

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