Discover your Point That Matters

Align your company around a single market-validated position you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Market positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Unique

Authentic to your company’s DNA


Credible

Proof you can deliver on your promise


Purposeful

Inspires customers, employees and community

Meet our clients

Client impact

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200% YOY growth in 1 year

Kenandy achieved 200% year-on-year growth in 2016 since ZOOMing

Photo by Maile Smith
New Zealand

Centrify metric

Record sales, accelerated growth for 2 years

Since ZOOMing, Centrify reported its second year of record sales, multiple quarters with 40% YOY growth, $42M in funding and 97% customer retention.

Photo by Sara Gray
Yosemite, California

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California

Alteryx metric

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

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Doubled usage within 6 months

Since ZOOMing, Snowflake’s service usage grew 100%

Photo by Hy Murveit
Antarctica

Catavolt metric

Doubled business within a year

Since ZOOMing, Catavolt quickly mobilized to grow 2x.

Photo by Hy Murveit
Torres Del Paine National Park, Chile