Conquer your hill

Discover your Point That Matters and reach new heights

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Strategic positioning that resonates with your market and gives you a competitive edge.

Our philosophy

ZOOM Hill icon


is the process of owning a hill.



is determining which hill to own.

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The Point That Matters

is the reason you own the hill.

Our metrics

400% revenue increase within 9 months

400% revenue increase within 9 months

Since ZOOMing, Reach150 increased annual recurring revenue by 400%.

Photo by Michael Victor
L’aguille Verte, Chamonix, France

Tidal grew over 30% in a market that was growing 6%

Tidal grew over 30% in a market that was growing 6%

Tidal acquired by Cisco for $105M after 3 years.

Photo by Michael Victor
Mejeve, France

Record sales, accelerated growth for 2 years

Record sales, accelerated growth for 2 years

Since ZOOMing, Centrify reported its second year of record sales, multiple quarters with 40% YOY growth, $42M in funding and 97% customer retention.

Photo by Sara Gray
Yosemite, California

34% increase in annual growth

34% increase in annual growth

oDesk’s year-over-year growth rate jumped after ZOOMing, reaching 105%.

Photo by Taylor Gray
Death Valley, California

200% customer growth within 1 year

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

Doubled business within a year

Doubled business within a year

Since ZOOMing, Catavolt quickly mobilized to grow 2x.

Photo by Hy Murveit
Torres Del Paine National Park, Chile

Client testimonial


“The breakthrough was discovering our market’s interest in analytics. This gave us great confidence in the investments we need to make.”
- Kaelash Ambwani, President and CEO


“The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
- Chet Kapoor, CEO


"When ZOOM presented us with their final recommendations, I was blown away.”
-Ken Sims, CEO


"In about one year, Alteryx has gone from just over 200 customer accounts to rapidly approaching 700 customer accounts. That's some substantial growth."
- Rick Schultz, SVP Marketing

What's new

How do you own a mountain?

Check out these companies who found success by owning their hills and then moving to mountains.
See infographic

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2016 Stanford Spring Smash

Come cheer for the Stanford women’s tennis team on March 26 vs. Utah. ZOOM guests will be treated to a Q&A with Brad Gilbert – former #4 tennis player in the world, coach of Andre Agassi, Andy Roddick, Andy Murray, ESPN analyst and author of Winning Ugly.

Brad Gilbert

The Science of Positioning

What do science and marketing have in common? ZOOM Co-CEO Nick Copping explains the surprising and interesting similarities between the Scientific Method and the art of positioning.
Find out

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Keyssa receives Disruptor Award for its Kiss Connector at 2016 CES

Congratulations to client Keyssa for being honored with a Mark of Excellence System Integrator Award during the 2016 CES. They received the Disruptor Award for their newly launched Kiss Connector. We knew its kiss would be disruptive!
Read more


Now ZOOMing

Anoto, Infoblox, Kenandy and Trufa.