The Point That Matters is the single most important reason your company wins. At ZOOM, we believe that marketing is the process of owning a hill; positioning is determining which hill to own and The Point That Matters is the reason your company owns the hill. ZOOM helps its clients identify their hill and Point through the ZOOMing Process, our proprietary and proven methodology.

After the ZOOMing Process, ZOOM’s Business Alignment process helps clients align their Point with key business functions including marketing, sales, product and services. ZOOM’s client list includes Microsoft, Dell, Hewlett Packard, Unisys, Adobe, EDS, Novell, Oracle, Palm, Sun, Symantec and TiVo; as well as numerous smaller firms and start ups. Established in 1996, ZOOM is based in Palo Alto, California.