ZOOM Marketing: The Point That Matters

Hill
Social Networking

The Point That Matters
More stuff to do with more friends

Unique:		Most applications and most users
Metric:		• More than 500 million active users (50% log on in any given day) • More than 700 billion minutes are spent on Facebook each month • 20 million applications installed daily • About 70% of users are outside the United States
Debate:		More options and more control given to you

Tagline
Facebook helps you connect and share with the people in your life

The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.