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Hill
Portable Media Player
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The Point That Matters
Hardware and software design
Unique: |
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iTunes set the business model for downloading songs for 99 cents
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Metric: |
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• 275 million iPods sold
• 10 billion songs sold fom the iTunes store
• 76% market share for MP3 players in the U.S.
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Debate: |
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If you want to be cool, wear an iPod |
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Tagline
Play music and more on an iPod.
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| The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients. |
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