Hill Portable Media Player The Point That Matters Hardware and software design Unique:   iTunes set the business model for downloading songs for 99 cents Metric:   • iPod owns about 75% market share (nobody else has more than 11%)  with over 150 million iPods sold to date, making it the best selling digital audio player series in history   • iTunes has an almost 80% market share in the digital music market • Six billion songs downloaded from iTunes to date Debate:   If you want to be cool, wear an iPod Tagline Which iPod are you? The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.