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Hill
America’s best selling line of luxury motor vehicles
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The Point That Matters
Service
Unique: |
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• First company to wash a customer's car after servicing it and provide a loaner at no charge
• The Lexus covenant
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Metric: |
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• Lexus LS was ranked #1 in vehicle dependability by J.D. Power and Associates for 15 consecutive years, more than any other manufacturer
• Lexus has been the best-selling luxury car brand in the U.S. for 11 years in a row.
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Debate: |
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Once you own a Lexus, you won't own any other car |
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Tagline
The pursuit continues
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| The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients. |
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