ZOOM Marketing: The Point That Matters

Hill
World’s leading Internet subscription service for enjoying movies and TV shows.

The Point That Matters
The largest selection of titles available

Unique:		• Netflix allows you to instantly stream a movie onto your computer, at no additional cost to your membership • Netflix allows you to rate movies on a 5-star scale to help deliver personalized recommendations
Metric:		• 20 million members in the US and Canada • Netflix members rates 4 million movies a day • Over 200 devices that stream from Netflix are available in the U.S. • Netflix has been named the #1 retail website for customer satisfaction for 11 out of 12 surveys since 2005 by ForeSee Results
Debate:		Selection

Tagline

Rent as many movies as you want!

The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.