Welcome to our New Web Site We recently decided to try our own medicine, and we quizzed some of our customers and prospects on what they liked and didn't like about our web site. You are looking at the result of that research. What do you think? ZOOM Blog Positioning Research: What works, and what doesn't. Our Best Metric After a ZOOMing, we always ask our clients what they thought. Here’s what they had to say. Just the Facts, Man Download the ZOOM Fact Sheet (pdf). Point-O-Matter Meter Our analysis of how leading companies in a range of businesses map to the ZOOM approach. Great Moments in Marketing Download the PDF e-book of our classic comics. The ZOOM Brochure See the online version of our colorful promo item. The ZOOM List Here's who we've been keepin' busy with lately . . . Recent Raves “We reaped the benefits of the methodology ZOOM has perfected over time. The ZOOMing process is tried and true in terms of schedule and deliverables. We were thrilled with the results – ZOOM objectively synthesized our view, our customers view and our prospects view into a clear, differentiated positioning for the company.” — Kathi Kaplan, Chief Marketing Officer, Coremetrics Glossary of Marketing   Positioning Research The art and science of examining a company's hill where the goal is to determine not just where a company sits in its market, but also to develop ideas on where it might go. "My company definitely owns the hill for our market," said Bob. "But we're going to need to do positioning research on both where we're at and where we want to be to come up with a good direction." View the Glossary Archive