Our clients

Leader Spotlight

Get to know some of our awesome clients and why they chose data-driven positioning.

Meet Scott Holden, CMO, ThoughtSpot

When Scott joined ThoughtSpot as CMO the company had no revenue, 40 employees, and three marketing people. Read more >

Meet Ali Ghodsi, CEO,
Databricks

Ali took the helm as Databricks CEO in 2016, after his role as founding VP of engineering and product management. Ali aimed to grow the series B startup… Read more >

Meet Gwen Lafage, VP Marketing, Global Brand & Content, Sinch

Gwen Lafage joined Sinch in 2021 to take on the enormous task of driving the company’s global brand after multiple acquisitions. Learn how Gwen is building a category worth $2.6B in annual revenue. Read more >

Meet Denise Persson, CMO, Snowflake

Denise grew four startups beyond $100M & broke the record with Snowflake’s largest software IPO in history, now worth $62B.
Read more >

Meet Mandy Dhaliwal, CMO, Nutanix

Mandy was tasked with positioning and marketing the massive transformation of the Nutanix business model. Get to know Mandy and how she approached it. Read more >

Featured Success Stories

ZOOM got the exec team aligned and invested in our new direction. Their approach and frameworks are world class.
— Scott Holden, CMO, ThoughtSpot
ZOOM is a core part of the Tod Nielsen playbook. They have been core to my success over the past ten years.
— Tod Nielsen, CEO, FinancialForce
We needed aspirational positioning, grounded in what we’re so well known for. ZOOM’s data- and customer-driven process gave us great confidence.
— Jesper Andersen, CEO, Infoblox