Client Portfolio

See the breakthroughs, the results, and the love.
    Qlik
    qlik logo zoom clients

    “Now we have one way to express that differentiation in simple, easy, consumable terms that everybody across the company uses.”
    – Rick Jackson, CMO

     


    Qlik was losing market share, and voice, to the industry darling who copied their messaging, but offered inferior technology. After ZOOMing in 2015, Qlik rolled out a marketing program with the new positioning and rallied the entire team around a simple, consistent message that gave them a competitive edge.

    Breakthroughs
    • See the whole story!
    • Qlik’s associative model empowers you to see the whole story that lives within your data
    • Tie the “whole story” to a business outcome, compared to competitors’ partial story
    After ZOOMing
    • Increased growth rate, both in revenue and top of funnel
    • Over 50% increase in marketing program response rates within a year

    Positioning

    Hill: Visual analytics platform

    Point That Matters: Qlik’s associative model empowers you to see the whole story that lives within your data

    ZOOM Love
    Rick Nick and Ellie
    Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!
    Kenandy
    ZOOM client Kenandy

    “Product, sales, marketing, messaging—that’s all come into alignment now through the efforts of ZOOM.”
    - Chuck Berger, CEO


    With a new CEO at the helm, Kenandy was a Series B company ready to differentiate their breakthrough ERP solution to enable rapid growth.

    Breakthrough

    Now you can, with Kenandy. Old ERP makes you conform. Kenandy maps to your business.

    “I can’t tell you how fabulous everything is after ZOOM. Now when I meet with customers I only take 5, maybe 10 minutes tops to explain the value prop of Kenandy and customers get it. That is so refreshing.”
    –Rod Butters, CTO


    Positioning

    Hill: Cloud ERP on Salesforce

    Point That Matters: Kenandy maps to your existing business processes and is ready for growth as you innovate products, services, operations and relationships

    Campaign: Now you can.

    ZOOM Love

    Our own Ellie Victor and Marie Jackson, Kenandy CMO, go way back to the early days of Apple. Marie is also a fellow dog lover. Rod Butters, Kenandy CTO, was one of ZOOM’s first clients when he was at Oracle.

    nick copping marie jackson
    Nick Copping and Marie Jackson enjoy the 2016 ZOOM client dinner featuring NCAA champion soccer coach Jeremy Gunn.

    “ZOOM made ERP sexy.”
    - Marie Jackson, CMO
    Keyssa
    ZOOM client keyssa

    “Being able to distill it down to one thing that people could really relate to was really a breakthrough.”
    - Eric Almgren, CEO


    Keyssa had achieved three rounds of funding and just brought on Eric Almgren as the new CEO. The company had a high profile board, including Nest founder Tony Fadell, but no signed customers and heavily techie messaging.

    Breakthroughs
    • Kiss connectivity
    • Download a movie in seconds
    • Kiss connectors goodbye
    After ZOOMing
    • In 2015 Keyssa won the Consumer Technology Association’s Mark of Excellence “Disruptor Award” for Kiss Connectivity
    • Keyssa signed two major device deals with Acer and Lenovo

    Positioning

    Hill: Kiss connectivity

    Point That Matters: The freedom to create simple, reliable and beautiful devices

    ZOOM Love
    Ellie and Rob
    Keyssa CEO Eric Almgren (left) joins the fun at ZOOM’s client dinner with Stanford Men’s Soccer Coach Jeremy Gunn and Ellie.
cog

Search clients by

Size


  • All
  • $1 Billion+
  • Acquired
  • Midsize
  • Startup
  • AccelOps
    AccelOps
    accelops logo

    Founded in 2007, AccelOps received $25 million in equity funding two years prior to working with ZOOM in 2014. AccelOps was in two businesses: security and network performance. They had no clear way to explain why these businesses should be linked and why AccelOps should lead.

    Breakthrough

    Combine security and network performance capabilities into actionable security intelligence and the concept of optimizing actions based on what you learned about your infrastructure.

    After ZOOMing

    Just two years after ZOOMing, Fortinet acquired AccelOps for $28 million.

    Positioning

    Hill: Actionable security intelligence

    Point That Matters: AccelOps optimizes security, performance and compliance together, delivering real-time visibility, recommendations and actions

    ZOOM Love
    Flint Brenton at ZOOM client dinner
    AccelOps CEO Flint Brenton has hired ZOOM three times. Here he is at a ZOOM client dinner featuring Stanford Soccer coach, Jeremy Gunn.
  • Actiance
    Actiance
    ZOOM client actiance logo

    “The breakthrough was discovering our market’s interest in analytics. This gave us great confidence in the investments we need to make.”
    – Kailash Ambwani, President and CEO


    Actiance received a total of $43.6 million in equity funding, turning to ZOOM in 2015 to articulate the value of their expanded product strategy and verify their market vision.

    Breakthrough

    Huge opening for Actiance to differentiate by providing insights across our broad communications channels.

    Positioning

    Point That Matters: Actiance provides compliance across the broadest set of communications and social channels with insights on what’s being captured

    Credibility: Actiance customers manage over 500 million daily conversations across 70 channels and growing

    ZOOM Love
    Lisa Bergamo at ZOOM client Dinner
    Actiance’s Lisa Bergamo is one of our first clients and she has ZOOMed five times since. Here Lisa shares her perspective at one of many ZOOM client dinners she has attended.
  • Actuate
    Actuate
    ZOOM client actuate

    “ZOOM really nailed it and convinced the team that we needed to completely simplify how we talk about our products.”
    - Nobby Akiha, SVP of Marketing


    Founded in 1993, Actuate brought ZOOM on board in 2013 to help the company identify a single message that works across their diverse portfolio with diverse audiences, including a recent acquisition.

    Breakthrough

    Actuate saves time and improves your brand experience by delivering personalized insights to customers, partners and employees.

    Positioning

    Hill: Personalized analytics and insights

    Point That Matters: Actuate’s scalable solution saves time and improves your brand experience by delivering personalized insights to customers, partners and employees

    Actuate sales training
    ZOOM trains Actuate's worldwide sales team on its new positioning.
  • Adobe
    Adobe
    ZOOM client adobe

    “Now that we have the Point that Matters, it’s going to drive our marketing and communications. We’ll know exactly where to spend the dollars with full confidence that we’re talking with the target market for Acrobat and it’s something they care about, so we’ll be able to close more deals, more quickly.”
    – Judy Kirkpatrick, Director of Internet Marketing, Adobe Acrobat


    As one of our first clients, Adobe Acrobat trusted ZOOM in 1997. During the ZOOMing, Adobe Founder John Warnock famously said there isn’t a building tall enough for Acrobat’s elevator story.

    Breakthrough

    Developed in 1998, Acrobat’s Point That Matters has stood the test of time.

    After ZOOMing

    One year after ZOOMing, Adobe Acrobat increased revenue 150%, representing 39% of Adobe’s total revenue.

    Positioning

    Point That Matters: Your work looks exactly the way you intend it to look, whether it's an email attachment, printed or on the Web

    Tagline: Anywhere exactly

    ZOOM Love
    Judy and Ellen
    Judy Kirkpatrick took a chance on ZOOM after joining as the Marketing Director for Acrobat. Judy and Ellie are longtime friends and we’ll always be grateful to Judy for her support!
  • Alteryx
    Alteryx
    Alteryx logo ZOOM client

    "In about one year, Alteryx has gone from just over 200 customer accounts to rapidly approaching 700 customer accounts. That's some substantial growth.”
    - Rick Schultz, SVP Marketing


    Prior to working with ZOOM, Alteryx was a Series A company with $12M in funding from Toba and Sapphire. In 16 years, Alteryx accumulated 200 customers and was seeking faster growth. After starting out with a narrow expertise in geospatial-based analytics, Alteryx wanted to broaden and grow in the midst of well-funded newcomers.

    Breakthrough:

    Deeper insights in hours vs. weeks.

    After ZOOMing

    Alteryx raised $85M to power their hill and doubled customer growth within a year of ZOOMing.

    Positioning

    Hill: Data blending and advanced analytics

    Point That Matters: Alteryx’s intuitive workflow for data blending and analytics leads to deeper insights in hours vs. weeks

  • Anoto
    Anoto
    ZOOM client Anoto

    Anoto worked with ZOOM in March 2016 to help them position from primarily licensing their technology to selling packaged pens and software solutions to businesses and creatives by articulating their unique value in a commoditized market.

    Breakthrough

    The world’s most versatile smart pen.

    Positioning

    Point That Matters: Seamlessly capture and collaborate across paper, digital and white boards

    Credibility: Accurately scales from sticky notes to tablets, displays and white boards up to 24 feet

  • Api.ai
    Api.ai
    ZOOM client api.ai

    API.AI received $3 million in Series C funding in August 2015, bringing ZOOM on shortly thereafter to craft a scalable message for the U.S. market.

    Breakthrough

    It’s a conversational UX platform, not voice UI. API.AI’s conversational UX platform is the faster way to add conversation to your product, customized to your brand experience.

    After ZOOMing

    In September 2016, Google acquired API.AI

    Positioning

    Hill: Conversational UX platform- a platform for creating conversational user experiences

    Point That Matters: The faster way to add conversation to your product, customized to your brand experience

    ZOOM Love

    API.AI Advisor and repeat ZOOM client, Dariusz Paczuski (Telenav and Yahoo!), made the introduction.

    Nick and Dariusz
    Nick Copping and Dariusz Paczuski enjoy the 2015 ZOOM client dinner featuring "Everyone's a Critic" author, Bill Tancer.
  • Apigee
    Apigee
    ZOOM client Apigee

    “The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
    - Chet Kapoor, CEO


    In Q4 2014, Apigee was preparing for an IPO and needed a story to resonate with investors as well as prospects.

    Breakthrough

    Intelligent API platform.

    After ZOOMing

    In 2015 Apigee announced record first quarter revenue of $20.5 million and a 53% year-over-year growth in Q1 product revenue.
    Apigee was acquired by Google in Sept 2016 for $625 million.

    Positioning

    Hill: Intelligent API platform for digital business acceleration

    Point That Matters: A single secure platform for APIs and predictive analytics to accelerate the pace at which your business shares, learns and delivers

    ZOOM Love
    Denis Persson at Spring Smash

    Apigee CMO Denise Persson has ZOOMed twice at two different companies. Here she is (left) with other powerful women at one of ZOOM’s Spring Smash Women’s Tennis tournament at Stanford.

  • Ariba
    Ariba
    ZOOM client Ariba

    Ariba went through the ZOOMing Process in 2011 to position its Discovery product.

    Breakthrough

    ClearSlide can solve the age-old problem of misaligned sales and marketing teams so companies can more successfully connect and engage with customers.

    Positioning

    Hill: Sales and marketing success platform

    Point That Matters: ClearSlide's easy-to-use platform and real-time analytics helps sales and marketing more successfully connect and engage with customers

  • BeyondCore
    BeyondCore
    ZOOM client beyondcore

    BeyondCore received $9 million in Series A funding in February of 2014, before bringing ZOOM on board in 2016.

    Breakthrough

    Analyze millions of data combinations in minutes, for unbiased answers, explanations and recommendations.

    After ZOOMing

    One month after ZOOMing, BeyondCore was acquired by Salesforce.

    Positioning

    Hill: Smart data discovery

    Point That Matters: Analyze millions of data combinations in minutes, for unbiased answers, explanations and recommendations

    Credibility: Analyze millions of data combinations in minutes

    ZOOM Love

    Ray Lane is on the board of both Kenandy and BeyondCore. When he saw ZOOM’s positioning work at Kenandy, he introduced us to BeyondCore to work the same magic.

  • Birst
    Birst
    ZOOM client Birst

    “I’d requested messaging that’s a little ‘edgy’ a little ‘sexy,’ only to find out they came out as the dirty little secrets. The value of the dirty little secrets was that they told our message in a way that really resonated with our audience.”
    - Wynn White, VP of Marketing


    Birst brought ZOOM along in 2011 to help them break through the noisy analytics space. Birst CEO Brad Peters warned us that every message had been tried in this market.

    Breakthrough

    Expose the dirty little secrets in the BI industry and show counters them with a "Birst of Truth. Here are a few:
    Dirty Little Secret: Data buried in silos fuels departmental politics.
    Birst of Truth: Connecting the silos brings the company together.
    Dirty Little Secret: What one department calls a “contact”; another calls a “lead”.
    Birst of Truth: A “lead” is “lead” in every department.

    After ZOOMing

    KACE experienced 100% revenue growth for 2 consecutive years since ZOOMing and was acquired by Dell two years later.

    Positioning

    Point That Matters: Fastest way to answer your most pressing business questions — and then all the ones you didn’t know to ask

    Metrics: ⅓ of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy

    ZOOM Love

    Wynn White brought ZOOM into Birst after his formerly ZOOMed company, KACE, was acquired by Dell.

    Ellie and Wynn
    Birst CMO Wynn White has hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.
  • Blade
    Blade
    ZOOM client Blade

    “This was the best marketing investment that this company has made in its history.”
    - Vikram Mehta, President and CEO


    Blade went through the ZOOMing Process in 2010, the year after they received $10 million in Series B funding to help them strengthen their voice in the marketplace.

    Breakthrough

    Putting intelligence and speed at the edge of your network where it’s closer to your business.

    After ZOOMing

    Blade was purchased by IBM just 2 months after ZOOMing.

    Positioning

    Hill

    • Now: Data Center Switching
    • Future: Data Center Networking

    Point That Matters: The faster way to add conversation to your product, customized to your brand experience

  • Bright
    Bright
    ZOOM client Bright

    “I was very impressed with ZOOM’s work. Really enjoyed the process and getting to The Point That Matters. LinkedIn wants access to all jobs and the science to match.”
    - Steve Goodman, CEO

     


    Founded in 2011, Bright worked with ZOOM two years later to help them differentiate themselves in the talent search market, where LinkedIn was seen as “king.”

    Breakthrough

    The science of talent matching is the best way to articulate Bright’s unique algorithm.

    After ZOOMing

    A month after ZOOMing, Bright was acquired by LinkedIn for $120 million.

    Positioning

    Hill: Science of talent matching

    Point That Matters: Bright’s data science discovers the best matched active and passive candidates, inside and outside your organization

  • Catavolt
    Catavolt
    zoom client catavolt

    “They really nailed it when it came to the Point That Matters.”
    - George Mashini, CEO


    Cavavolt ZOOMed in 2014 to help succinctly express their value in business terms, not tech speak, shortly after receiving $5 million in Series B funding.

    Breakthroughs

    Out-mobilize your competition.

    Positioning

    Hill: Enterprise application mobility

    Point That Matters: Fast and personalized for users, secure and manageable for IT, meaningful outcomes for business

    Metric: Go from idea to business value in 60 days at a fraction of the cost

  • Centrify
    Centrify
    ZOOM client Centrify

    “ZOOM brings a process that works, people that engage and collaborate, and a perspective you can’t get internally.”
    - Tom Kemp, President and CEO


    In 2012, Centrify built a successful identity and access management for servers based on Microsoft Active Directory. They planned to expand to desktops and mobile and needed a new story.

    ZOOM Breakthroughs

    • Unified identity services across data center, cloud and mobile
    • One single login for users. One unified identity infrastructure for IT

    After ZOOMing

    Since ZOOMing, Centrify reported its second year of record sales, doubling channel revenue, $42M in funding, and a slew of awards including the Deloitte 2014 Technology Fast 500 Winner as One of North America's Fastest Growing Companies.

    Positioning

    Hill: Unified identity services across data center, cloud and mobile

    Point That Matters: Centrify securely leverages your existing identity infrastructure across data center, cloud and mobile — resulting in one single login for users and one unified architecture for IT

    ZOOM Love
    ZOOM Forum
    Centrify CEO Tom Kemp and Nick share thoughts at the ZOOM thought leadership dinner.
  • Cisco
    Cisco
    ZOOM Client Cisco

    "ZOOM was really instrumental at helping us galvanize three companies’ perspectives and have a cohesive marketing message.”
    - Mark Fulgham, VP Data Center Marketing


    Cisco worked with ZOOM in 2010 to help align the joint venture, Acadia — among Cisco, VMware and EMC — to provide total computing and services in different-sized blocks all under a single SKU.

    Positioning

    Hill: Intelligent Automation for IT Services

    Point That Matters: The network is the ideal foundation for automation because it connects every aspect of your business

  • Corente
    Corente
    Corente logo

    Corente went through the ZOOMing Process in 2012 to help them articulate their key messages. Corente’s solution was targeted at 'easily' expanding existing infrastructure to any location. Corente developed 10 patents that worked together to make the concept of effortless business extension real.

    Breakthrough

    The way to explain a new hill called business services delivery.

    After ZOOMing

    Acquired by Oracle 18 months after ZOOMing.

    Positioning

    Hill: Business services delivery (for the enterprise/carrier/cloud service provider)

    Point That Matters: With Corente you get effortless expansion and management of your business ecosystem

    Unique: 10 patents that work together to make effortless and management real

    Credibility: Time and cost to install or change

    ZOOM Love
    Ellie and Rob
    Lori and Ellie share a laugh with Jim Zucco, Corente CEO, at ZOOM’s thought leadership client dinner.
  • Covisint
    Covisint
    ZOOM client covisint

    “We now have a simple, powerful way to describe what we do, who we do it for and why we do it for them.”
    - Michael Keddington, SVP Worldwide Sales


    Just a year after they went public, Covisint went through the ZOOMing Process in 2014 to help their business align different viewpoints under a unifying idea.

    Breakthrough

    Covisint’s single entry point for all your partners, suppliers and customers ensures trusted information goes to the right people, place and time.

    Positioning

    Hill: B2B cloud platform

    Metric: 212,000 partners, suppliers and customers transacting $2.3 trillion per year

    Thought Leadership: trusted information to the right people, place and time

    ZOOM Love

    Michael Keddington was ZOOM’s first client at Centura Software and also engaged ZOOM four times since.

    ZOOM client Dinner
    Michael Keddington (left) easily fits into the crowd at a ZOOM client dinner.
  • Dell
    Dell
    zoom client microsfot

    “I have lost a considerable amount of sleep and gained a considerable amount of pounds worrying about what we were going to get from you guys. I love what you’ve come up with.”
    - Mona Charif, VP, Marketing and Communications, Dell


    Dell brought ZOOM along in in 2013 to develop a positioning message for its entire services organization. Dell Services covers six lines of business from business process outsourcing to customer support. Combined with Dell Enterprise Solutions, Dell Services represented 29% of Dell’s revenue.

    Breakthrough

    Dell is personalizing services just like we personalized PCs.

  • Dell KACE
    Dell KACE
    ZOOM client Dell KACE

    “The results of the ZOOMing process blew my mind.”
    –Rob Meinhardt, CEO and Co-Founder


    KACE came to ZOOM in 2007 as a startup with a recent Series B of $8M and about 25 customers. In 2014, after a few years penetrating the market as a Dell business, KACE came back to ZOOM to freshen its positioning and find its next opening.

    Breakthroughs
    • It’s a systems management appliance!
    • Let your customers advocate your story: Saves you time, saves your company money
    After ZOOMing

    KACE experienced 100% revenue growth for 2 consecutive years since ZOOMing and was acquired by Dell two years later.

    Positioning

    Hill (2007): Leading Systems Management Appliance…for the medium enterprise, and the IT person who wears many hats

    Hill (2014): Any-point device management

    Point That Matters (2007): The most functionality in a single, easy-to-use solution for managing any connected device

    Thought leadership (2014): Any-point: The future of systems management

    ZOOM Love

    When Rob was a consultant at R.B. Webber, one of his clients was ZOOMed. When Rob started KACE, one of his board members, Pete Solvik recommended us. Since then, Rob has been one of our most loyal ZOOMers.

    Ellie and Rob
    Rob Meinhardt and Ellie smile for the camera at our 2016 client dinner.
  • Directly
    Directly
    ZOOM client directly logo

    “The succinctness and explanatory value, I would categorize as a breakthrough.”
    - Antony Brydon, CEO


    Directly came to ZOOM in 2013 to help pinpoint their Point That Matters. As a freshly seeded startup, they wanted messaging to set the stage for success.

    Breakthrough

    Expert crowd service, a new model for customer care.

    After ZOOMing

    Two years after ZOOMing, received $10 million in Series A funding.

    Positioning

    Point That Matters: Instant access to a network of qualified experts for a personalized customer experience that scales with your business

  • DocuSign
    DocuSign
    ZOOM Client logo 300

    “We were thrilled when ZOOM helped us come up with a simple message that resonates across all of our audiences.”
    - Doug Wheeler, VP of Marketing

     


    Prior to ZOOMing in 2009, DocuSign had received $5 million in Series D funding and needed consistent messaging to deliver their competitive advantage.

    Breakthrough

    DocuSign is smarter because it is secure, accurate, visible, stored.

    After ZOOMing
    • DocuSign received a current total of $512.2 million in equity funding
    • Established and led the e-signature hill

    Positioning

    Hill: E-Signature

    Point That Matters: DocuSign is the smart, secure way to sign, track and store documents

  • Druva
    Druva
    ZOOM client Druva

    Druva received $25 million in Series D funding in August 2014 before bringing ZOOM on board in 2015 to help them stand out among competitors by redefining the market space.

    After ZOOMing

    In 2016, Druva announces another year of triple figure growth after working with ZOOM the previous year.

    Breakthrough

    Focus on convergence – major industry players talk about convergence as bringing together disparate technologies.

    Positioning

    Hill: Converged data protection

    Point That Matters: Druva brings data center class availability and governance to the mobile workforce

    Credibility:

    • 90% bandwidth and storage reduction
    • Reprovision devices in 5 minutes or less
    ZOOM Love

    Wynn White, CMO at Druva, hired ZOOM previously as CMO of Birst. Wynn originally met ZOOM when he joined Rob Meinhardt’s team at KACE. Rob is a repeat ZOOM client, now with Toba Capital.

    Ellie and Wynn
    As Druva CMO, Wynn White had hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.
  • EDS
    EDS
    ZOOM client EDS

    “The process was one of the most valuable marketing exercises we accomplished all year.”
    - Doug Fredrick, President, EDS I-Solutions

     


    EDS brought ZOOM on board in 2001 to help them articulate their competitive advantage since they were squeezed between IBM Global Services and Accenture. EDS was the largest pure-play services company in the marketplace, trying to position against hardware and service companies.

    Breakthrough

    ZOOM pinpointed the differences and built positioning that helped EDS stand out in what we then called the Digital Economy. To win in the digital economy, you need a single point of responsibility from business strategy through IT execution.

    After ZOOMing

    In May of 2008, EDS was acquired by HP.

    Positioning

    Hill: Largest pure-play global services

    Point That Matters: To win in the digital economy, you need a single point of responsibility from business strategy through IT execution

    ZOOM Love

    Through Nick’s relationship with Doug Frederick — who led the Boeing 777 documentation system redesign and build with CRI (where Nick was CEO) — Doug engaged ZOOM for the EDS repositioning project.

  • EPATT
    EPATT
    ZOOM client Epatt

    “What a pleasure it was to work with people who really knew what they were doing and could guide us to a good end.”
    - Dick Gould, Board member


    As the original after-school tennis and tutoring program, EPATT brought on ZOOM in 2010 after several programs began copying its story.

    Breakthrough:

    EPATT is the benchmark program for after-school tennis & tutoring.

    Positioning

    Hill: The benchmark program for after-school tennis & tutoring

    Point That Matters: Game-changer for at-risk kids across academics, athletics, attitudes and parental involvement

    Credibility: Over 95% of EPATT kids graduate high school compared to 35% of kids from their community

    ZOOM Love
    Dick Gould
    Dick Gould is a Hall of Fame tennis coach and founding advisor to EPATT, for which Ellie serves on the executive board. Here Dick is speaking at ZOOM's Spring Smash Women’s Tennis Tournament at Stanford.
  • FloQast
    FloQast
    ZOOM client keyssa

    “We have a lot of confidence that the messaging resonates with our key audience. Now we can put the full weight behind the arrow for marketing and sales.”
    - Wynn White, CMO Advisor, FloQast


    FloQast came to ZOOM in 2016, with $8M in funding and over 100 customers after three years in business.

    Breakthrough

    Created by accountants for accountants.

    Positioning

    Hill: Close management software

    Point That Matters: FloQast was created by accountants for accountants to close faster and more accurately

    ZOOM Love
    Ellie and Wynn
    Wynn White has ZOOMed four times. Here he is chatting with Ellie after his video shoot.
  • Futurestep
    Futurestep
    ZOOM Client Futurestep

    “I couldn't be more pleased with the results of the ZOOMing Process.”
    - Byrne Mulrooney, CEO

    Futurestep brought ZOOM on board in 2011 to help them unite their messaging and break away from competitors in the talent acquisition space.

    Breakthrough:

    Discover, deliver and measure the talent that makes the greatest impact. This coupled with the Lominger talent assessment and Korn Ferry’s top executive recruiting services opened up the marketplace for Futurestep.

    Positioning

    Hill: High impact recruitment solutions

    Point That Matters: Discover, deliver and measure the talent that makes the greatest impact

    Credibility: Talent impact index

    Key Messages: Discover high impact, deliver high impact, measure high impact

    ZOOM Love

    Byrne Mulrooney worked with ZOOM during the EDS repositioning project and engaged ZOOM to help position Futurestep in a very crowded mid-level recruiting marketplace.

  • HP
    HP
    ZOOM client HP

    HP came to ZOOM in 2005 to rejuvenate their PC business.

    Breakthrough

    The PC is Personal Again

  • Infoblox
    Infoblox
    ZOOM client infoblox

    Infoblox worked with ZOOM in 2016 to reposition the company in the DNS space and accelerate growth without losing their established base.

    Breakthrough

    Grow security from the core of DNS rather than growing from the outside.

    Positioning

    Hill: Actionable network intelligence

    Point That Matters: Infoblox identification, prevention and remediation delivers security from the core

    ZOOM Love

    Jesper Anderson and Nick Copping built the Boeing 777 digital documentation system together when they were colleagues at CRI where Nick was the CEO and Jesper was the EVP of Engineering.

    Jesper Anderson and Nick Copping
    Infoblox CEO Jesper Anderson shares a glass of wine with Nick at one of ZOOM’s client dinners.
  • iovation
    iovation
    ZOOM client iovation

    “ZOOM’s work was very insightful. It was awesome to hear directly from our clients about how we can help them deliver a better customer experience. ZOOM's work rallied our cross-functional senior teams around key messages that showcase our competitive advantages.”
    –Susan Kennedy, Director, Product Marketing


    Prior to ZOOMing in 2015, iovation received two rounds of equity funding totaling $16 million. After multiple messaging trials, iovation came to ZOOM to align the company behind one strategic message and to clarify its product naming architecture.

    Breakthrough

    iovation's higher level of granularity instantly authenticates good users, blocks fraudsters and creates the best possible experience for customers.

    Positioning

    Credibility: iovation has intelligence on over 3 billion global devices and that number grows every day

  • Jive Software
    Jive Software
    Jive software logo

    After years as the leader in their space, Jive (Nadaq: JIVE) was facing new competitors from nimble startups to a software giant. Jive came to ZOOM to stand out among its diverse buyer audiences with an eye toward their longer-term product vision.

    Breakthrough

    Jive provides a central place to collaborate openly and securely across platforms, geographies, customers and partners.

    Positioning

    Hill: Collaboration hub

    Point That Matters: Jive provides a central place to collaborate openly and securely across platforms, geographies, customers and partners

    Credibility: Jive supports an organization’s four major stakeholders: global employees, contractors, customers and partners

  • Kenandy
    Kenandy
    ZOOM client Kenandy

    “Product, sales, marketing, messaging—that’s all come into alignment now through the efforts of ZOOM.”
    - Chuck Berger, CEO


    With a new CEO at the helm, Kenandy was a Series B company ready to differentiate their breakthrough ERP solution to enable rapid growth.

    Breakthrough

    Now you can, with Kenandy. Old ERP makes you conform. Kenandy maps to your business.

    “I can’t tell you how fabulous everything is after ZOOM. Now when I meet with customers I only take 5, maybe 10 minutes tops to explain the value prop of Kenandy and customers get it. That is so refreshing.”
    –Rod Butters, CTO


    Positioning

    Hill: Cloud ERP on Salesforce

    Point That Matters: Kenandy maps to your existing business processes and is ready for growth as you innovate products, services, operations and relationships

    Campaign: Now you can

    ZOOM Love

    Our own Ellie Victor and Marie Jackson, Kenandy CMO, go way back to the early days of Apple. Marie is also a fellow dog lover. Rod Butters, Kenandy CTO, was one of ZOOM’s first clients when he was at Oracle.

    nick copping marie jackson
    Nick Copping and Marie Jackson enjoy the 2016 ZOOM client dinner featuring NCAA champion soccer coach Jeremy Gunn.

    “ZOOM made ERP sexy.”
    - Marie Jackson, CMO
  • Keyssa
    Keyssa
    ZOOM client keyssa

    “Being able to distill it down to one thing that people could really relate to was really a breakthrough.”
    - Eric Almgren, CEO


    Keyssa had achieved three rounds of funding and just brought on Eric Almgren as the new CEO. The company had a high profile board, including Nest founder Tony Fadell, but no signed customers and heavily techie messaging.

    Breakthroughs
    • Kiss connectivity
    • Download a movie in seconds
    • Kiss connectors goodbye
    After ZOOMing
    • In 2015 Keyssa won the Consumer Technology Association’s Mark of Excellence “Disruptor Award” for Kiss Connectivity
    • Keyssa signed two major device deals with Acer and Lenovo

    Positioning

    Hill: Kiss connectivity

    Point That Matters: The freedom to create simple, reliable and beautiful devices

    ZOOM Love
    Ellie and Rob
    Keyssa CEO Eric Almgren (left) joins the fun at ZOOM’s client dinner with Stanford Men’s Soccer Coach Jeremy Gunn and Ellie.
  • Lunera
    Lunera
    ZOOM client Lunera

    “I would absolutely recommend ZOOM for a startup company. I would also recommend them for really large companies.”
    - Michael Keddington, CEO


    Lunera worked with ZOOM in 2011 to help them put LED lighting on the map.

    Breakthrough:

    Lunera brings the brilliance of natural light to your people, pocketbook and planet.

    Positioning

    Hill: Efficient natural light

    Point That Matters: Lunera brings the brilliance of natural light to your people, pocketbook and planet

    Tagline: The Brilliance of Natural Light

    ZOOM Love

    Michael Keddington was ZOOM’s first client at Centura Software and also engaged ZOOM four times since.

    ZOOM client Dinner
    Michael Keddington (left) easily fits into the crowd at a ZOOM client dinner.
  • Mako Networks
    Mako Networks
    ZOOM client Mako Networks

    “We’ve ZOOMed right through some of the biggest contracts that ANY New Zealand company has had in the USA, and we’re going to ZOOM higher.”
    - Bill Farmer, CEO


    Headquartered in New Zealand, Mako Networks worked with ZOOM in 2013 to help them articulate their differentiator within a market that was fairly well commoditized.

    Breakthrough:

    Mako is a simple, secure and cost-effective PCI solution with centralized management across multiple sites.

    Positioning

    Hill: Simple, secure cloud-managed PCI networks

    Point That Matters: Mako is a simple, secure and cost-effective PCI solution with centralized management across multiple sites

    Key messages: Simple, Secure, Cost Effective

  • Malwarebytes
    Malwarebytes
    ZOOM client Malwarebytes

    Malwarebytes brought on ZOOM in 2015, to help reposition the company from a freemium consumer service to a serious enterprise play.

    Breakthrough:

    Enterprise security loves layers! Malwarebytes is the advanced layer of defense to prevent and remediate attacks that firewalls and antivirus miss.

    After ZOOMing
    • 100% YOY lead increase, jump in deal closes
    • 75% sales increase in 2016 Q1
    • January 2016 Fidelity invests $50 million

    Positioning

    Hill: Advanced malware prevention and remediation

    Point That Matters: Malwarebytes is the advanced layer of defense to prevent and remediate attacks that firewalls and antivirus miss

  • Mayfield Fund
    Mayfield Fund
    ZOOM client Mayfield Fund

    “I’ve recommended your services over and over again, and every time I’m happy with the results.”
    - Kevin Fong, General Partner


    Mayfield Fund brought ZOOM along in 2000 to help them position their company in the rapidly growing venture capital landscape.

    Breakthrough:

    Partner means contribute, not control.

    Positioning

    Hill: The original technology entrepreneur’s partner

    Point That Matters: Partner means contribute, not control

    Unique: We’ve been perfecting the partnership approach for 30 years

    Key messages: 30 years and 11 funds proves our long-term perspective to build lasting companies

  • Microsoft
    Microsoft
    zoom client microsoft

    “ZOOM marketing has a system that works. They get the right data but really take a creative approach.”
    - Jeff O’Mara, Senior Director


    While Microsoft was following the traditional cycle of "press release, meet with analysts, hold events, sign NDAs," competitors were cultivating bloggers, supplying content for blogs, conducting 15-minute briefings and trusting (without NDAs) -- breaking the traditional PR model.

    Breakthroughs
    • Individual, customized delivery models for top influencers
    • Give Microsoft a clear voice in the blogosphere – identify and coronate the voice of Microsoft online
  • Moovweb
    Moovweb
    ZOOM client Moovweb

    Moovweb received $16 million in Series A funding in 2013 before working with ZOOM in 2014. Moovweb’s hill was becoming commoditized as the market viewed it as a one-time porting tool from desktop to mobile.

    Breakthrough

    It’s about the mobile experience.

    Positioning

    Hill: Mobile experience optimization

    Point That Matters: Moovweb empowers you to launch fast, iterate often and deliver better mobile experiences

  • Ninth House
    Ninth House
    ZOOM client ninth house

    “The ZOOM approach should be a standard regular process for any serious business wanting to win.”
    - Jeff Snipes, CEO


    Ninth House went through the ZOOMing Process in 2004 to help them align their messaging and create a winning strategy.

    Breakthrough

    Ninth House’s blended leadership development combines the best of both worlds: recognized experts with the interaction of classroom, and the reach of online.

    Positioning

    Hill: Blended leadership development

    Point That Matters: Best of both worlds – combines recognized experts with the interaction of classroom and the reach of online

    Unique: Recognized experts plus blended delivery (Proof: 75%-95% completion rates)

    Key messages: Great content, great delivery, great results → the perfect blend for leadership

  • NTT DATA
    NTT DATA
    ZOOM client ntt data

    NTT DATA was selling IT services, applications and cloud computing in a very noise marketplace. ZOOM worked with NTT both in 2011 and in 2013 as they were focusing on their global strategy.

    Breakthrough

    Move from IT Services to Business Technology Services, a new alternative focused on the medium-size business customer.

    Positioning

    Hill: Business Technology Services

    Point That Matters: Think small! Think (act) fast! Flex your business

    ZOOM Love

    Mark Fulgham, who had worked with ZOOM at Cisco, engaged ZOOM to develop unique positioning for NTT Data that included all three businesses.

  • oDesk
    oDesk
    ZOOM client oDesk

    “The process was transformational for us. ZOOM gave us at least 3 years of acceleration on our competition.”
    - Gary Swart, CEO


    oDesk hired ZOOM in 2008 after receiving Series C funding.

    Breakthrough

    oDesk is the best business model for both buyers and providers. Guaranteed work for buyers, guaranteed payment for providers.

    After ZOOMing

    oDesk's year over year growth rate increased by 105%.

    Positioning

    Point That Matters: Fastest way to answer your most pressing business questions — and then all the ones you didn’t know to ask

    Metrics: ⅓ of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy

    ZOOM Love
    Gary Swart and his family
    oDesk CMO Gary Swart and family enjoying ZOOM’s Spring Smash Women’s Tennis Tournament at Stanford.
  • Oracle
    Oracle
    ZOOM client Oracle

    “Their technique for aligning you with your customers and your market is pure genius, and always an eye opener.”- Mark Jarvis, CMO


    ZOOM worked with two divisions within Oracle in 1998 and 1999

    Breakthrough

    ZOOM helped create the Application Server and Intranet Portal positioning for Oracle.

  • PlaceWare
    PlaceWare
    ZOOM client placeware

    “Without a doubt ZOOM has done the best positioning work I have ever been involved with.”
    - Barry James Folsom, President and CEO


    In 1999, PlaceWare engaged ZOOM to help define a new technology that is now a household term: web conferencing.

    Breakthrough:

    Real meetings, no travel.

    After ZOOMing

    PlaceWare was acquired in 2003 by Microsoft and provides base technology for Office conferencing.

    Positioning

    Hill: Web conferencing

    Point That Matters: You don’t have to travel to have a real meeting

    Credibility: Scales to 1000+ participants

  • Qlik
    Qlik
    qlik logo zoom clients

    “Now we have one way to express that differentiation in simple, easy, consumable terms that everybody across the company uses.”
    – Rick Jackson, CMO

     


    Qlik was losing market share, and voice, to the industry darling who copied their messaging, but offered inferior technology. After ZOOMing in 2015, Qlik rolled out a marketing program with the new positioning and rallied the entire team around a simple, consistent message that gave them a competitive edge.

    Breakthroughs
    • See the whole story!
    • Qlik’s associative model empowers you to see the whole story that lives within your data
    • Tie the “whole story” to a business outcome, compared to competitors’ partial story
    After ZOOMing
    • Increased growth rate, both in revenue and top of funnel
    • Over 50% increase in marketing program response rates within a year

    Positioning

    Hill: Visual analytics platform

    Point That Matters: Qlik’s associative model empowers you to see the whole story that lives within your data

    ZOOM Love
    Rick Nick and Ellie
    Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!
  • Reach150
    Reach150
    ZOOM client reach150

    "When ZOOM presented us with their final recommendations, I was blown away.”
    -Ken Sims, CEO


    ZOOM worked with Reach150 in Q4 of 2014 after they received their first round of funding and brought on Ken Sims as the new CEO. Reach150 wanted help defining a new hill and figuring out how to describe its customers.

    After ZOOMing

    Reach150 saw a 400% increase in annual recurring revenue in 9 months.

    Breakthrough

    It’s about relationships! Relationships are the common thread across real estate, automotive and service businesses.

    Positioning

    Hill: Referral management for relationship businesses

    Point That Matters: Systematic and simple way to grow your business through referrals

    ZOOM Love
    Ellie Victor Dan Hodges
    Reach150 chief strategist & founder Dan Hodges has lots to share about reviews with Everyone's a Critic author, Bill Tancer at ZOOM’s client dinner.
  • RichRelevance
    RichRelevance
    zoom client richrelevance

    “I would recommend ZOOM to any company of any size.”
    - David Selinger, CEO and Co-Founder


    With a current total of $101.8 million in equity funding, RichRelevance worked with ZOOM in 2009, 2010 and 2013 to position the retail recommendation engine, and subsequent offerings, that co-founder David Selinger invented for Amazon and brought to market separately.

    Breakthrough

    Relevance throughout the customer journey.

    After ZOOMing
    • Secured $20 million in growth capital funding in 2014
    • Secured $12 million, three months after their first ZOOMing; and, $20 million, one year after their second ZOOMing
    Positioning

    Hill: Omni-channel personalization

    Point That Matters: Relevance throughout the customer journey

    ZOOM Love

    RichRelevance CMO Diane Kegley worked for ZOOM in 1998 as our first Marketing Director. We knew then that Diane was a rock star.

    ZOOM Thought leadership

    RichRelevance CMO Diane Kegley, far right, joined the cast of characters at ZOOM’s client dinner focused on thought leadership.

  • RiskSense
    RiskSense
    ZOOM client RiskSense

    RiskSense brought ZOOM in during the summer of 2015 to help them solidify their messaging to scale their sales motion in a ripe security market.

    Breakthrough

    RiskSense continuously prioritizes vulnerabilities and threats with visual analytics, making it easy for administrators to manage and executives to understand risk.

    After ZOOMing

    One year after ZOOMing, RiskSense received $7 million in Series A funding.

    Positioning

    Hill: Proactive vulnerability and cyberthreat mitigation

    Point That Matters: RiskSense continuously prioritizes vulnerabilities and threats with visual analytics, making it easy for administrators to manage and executives to understand risk

    ZOOM Love

    RiskSense Chairman, Greg Oslan, made the introduction. ZOOM previously positioned Narus when Greg was CEO. Narus has since been acquired by Boeing.

    Greg Oslan and Bill Tancer
    RiskSense chairman Greg Oslan and Ellie listen to New York Times best-selling author, Bill Tancer, at ZOOM's client dinner.
  • RMS
    RMS
    ZOOM client RMS

    "ZOOM helped us apply a disciplined and independent approach to better understanding our market needs and articulate a winning message.”
    - Hemant Shah, President


    RMS worked with ZOOM in 1999 to help them thread the needle on their outbound messages. Risk is complex -- literally it is rocket science applied to the world.

    Breakthrough

    Reposition RMS as the risk management space. People wanted help with the management and they wanted to make their own decisions. ZOOM also helped RMS refactor their product offerings into a suite of risk management offerings with supporting professional service.

    After ZOOMing
    • Received $2.5 million in first round of funding in June 2009
    • Acquired by HWind Scientific in October 2015

    Positioning

    Hill: Risk Management Solutions

    Point That Matters: Helping you make better decisions with advanced data, models

  • SHIFTMobility
    SHIFTMobility
    Shift mobility client

    “They understand the startup mentality, the agility that is needed, and they work with us. They just do a fantastic job.”
    - Pavana Jain, Co-CEO & Co-Founder


    Founded by husband and wife team, Arvind and Pavana Jain, ShiftMobility brought ZOOM on board in 2015, just before their Series A funding when they had 200 repair centers in beta.

    Breakthrough

    “All-in-one platform” tells shop owners they can save a ton of time and frustration.

    After ZOOMing

    In 2016 wins United States Frost & Sullivan Award for Customer Service Leadership.

    Positioning

    Hill: All-in-one platform for the auto industry

    Point That Matters: Single platform for shop management, parts ordering and customer marketing to maximize speed and efficiency

    ZOOM Love
    Pavana Jain and Arvind
    SHIFTMobility co-founders Arvind and Pavana Jain celebrate a new hill and Arvind’s birthday at ZOOM.
  • Snowflake
    Snowflake
    snowflake logo

    Snowflake, a Series C startup, came to ZOOM in 2016.

    Breakthrough:

    Snowflake’s data warehouse built for the cloud delivers proven breakthroughs in performance, concurrency and simplicity.

    Positioning

    Hill: Data warehouse built for the cloud

    Point That Matters: Snowflake’s built for the cloud architecture delivers proven breakthroughs in performance, concurrency and simplicity

    ZOOM Love
    Denis Persson at Spring Smash

    Apigee CMO Denise Persson has ZOOMed twice at two different companies. Here she is (left) with other powerful women at one of ZOOM’s Spring Smash Women’s Tennis tournament at Stanford.

  • StreamServe
    StreamServe
    Stream Serve logo

    ZOOM gave us what matters: clear and simple positioning. Get ZOOMed soon.”
    - Barry James Folsom, President and CEO


    In 1999, Placeware brought ZOOM in to help define a new technology that is now a household term: web conferencing.

    Breakthrough:

    More input and output channels, scalability.

    After ZOOMing

    PlaceWare was acquired in 2003 by Microsoft.

    Positioning

    Hill: Enterprise document presentment

    Point That Matters: Meeting the distinct needs of customer preferences, business changes, and IT integration

    Unique: more input and output channels, scalability

    Credibility: Total number of possibilities that StreamServe customers have to create and deliver enterprise documents

  • Telenav
    Telenav
    ZOOM client Telenav

    “ZOOM’s product alignment took us from 166 features to five killer concepts that everyone was really excited about.”
    - Dariusz Paczuski, VP of Marketing


    Telenav worked with ZOOM three times during 2010, 2011 and 2012 to help them differentiate, align behind a cohesive message, and hone their product to bring home their Point That Matters.

    Breakthrough

    Navigation that gets you – and gets you there.

    After ZOOMing

    In 2013, Telenav received $12.5 million in Series A and Series B funding.

    Positioning

    Hill: Personalized mobile navigation

    Point That Matters: Navigation that gets you – and gets you there

    ZOOM Love

    Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka.

    Ellie and Rob
    Telenav VP & GM Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.
  • Tidal
    Tidal
    zoom client tidal software

    “Within a two-year period, we grew from $35 million to $100 million. The vast majority of that growth was a result of how we repositioned the company.”
    - Flint Brenton, CEO


    Tidal came to ZOOM in 2006 to help them reposition their company to accelerate growth in a slow-growth market.

    Breakthrough

    Radically simplify IT operations. Tidal can be installed, run, and maintained with junior-level skills.

    After ZOOMing

    Tidal caught Cisco’s eye after its ZOOMing by growing over 30% in a market that was growing 6% and was acquired for $105 million.

    ZOOM Love
    Flint Brenton at ZOOM client dinner
    Former AccelOps CEO Flint Brenton has hired ZOOM 3 times and has attended many client dinners. Here he is at a ZOOM client dinner featuring Stanford Soccer coach, Jeremy Gunn.
  • Tivo
    Tivo
    ZOOM client Tivo

    “By using a new term DVR, which ZOOM really helped us galvanize our thoughts around, the term digital became really one of the most defining moments. DVR entered the consumer vernacular and still stands today.”
    – Joe Miller, SVP, Retail Sales and Marketing


    Tivo was a breakthrough consumer technology, with rabid fans, but no simple way to describe what it was or why you should pay their premium price. They brought ZOOM in 2008 to get them ready for that holiday season’s promotions.

    Breakthrough

    We created the DVR hill and defined it as just like a VCR without the tape.

    After ZOOMing
    • Featured on Oprah as must-have product for 2008
    • DVR has become a household term and currently in the dictionary.

    Positioning

    Hill: Digital video recorder (DVR)

    Point That Matters: Watch TV on your schedule

  • Unisys
    Unisys
    ZOOM client unisys

    “Without a doubt, I would absolutely, hands down recommend ZOOM.”
    - Ellyn Raftery, CMO



    Unisys worked with ZOOM in both 2007 and in 2009 to help them deliver an updated message without jargon.

    Breakthrough

    3D Visual Enterprise lets you see the interconnection between strategy, process, applications and infrastructure.

    After ZOOMing

    Unisys was acquired by Molina Healthcare in May of 2010.

    ZOOM Love

    Unisys CMO, Ellyn Raftery has hired ZOOM three times, twice at Unisys and once at FIS. Unisys CEO, Peter Blackmore also hired ZOOM again as CEO of UTStarcom.

  • UT Starcom
    UT Starcom
    ZOOM client utstarcom

    “ZOOM did an excellent job and I would heartily recommend them to any company large or small.”
    - Peter Blackmore, COO


    CEO Peter Blackmore hired ZOOM in 2008 to create a single message for a company in two businesses -- cell phone handsets and on-demand video TV.

    Breakthrough:

    Technology model: Combine the two markets into a larger hill: Interactive IPTV

    Positioning

    Hill: Interactive IPTV

    Point That Matters: Most successful combination of business and technology models for IPTV

  • VMware
    VMware
    vmware logo zoom client

    "This is the third time I’ve worked with ZOOM. Each time, I’ve been ecstatic about the results.”
    – Rick Jackson, CMO


    VMware worked with ZOOM in 2009 to help them position for their next phase of growth beyond server virtualization.

    Breakthrough:

    Business infrastructure virtualization.

    Positioning

    Hill: Business infrastructure virtualization

    Point That Matters: Transforms IT to a dynamic, flexible service while lowering costs

    ZOOM Love
    Rick Nick and Ellie
    Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!
  • WebMethods
    WebMethods
    ZOOM client webmethods

    “ZOOM not only helped us position our company, but define our business strategy as a whole.”
    - Deborah Rosen, EVP

     


    Webmethods came to ZOOM in 2007 because the EAI (Enterprise Application Integration) hill they led was too technology focused and was becoming dated.

    Breakthrough

    Reposition from Enterprise Application Integration to Business Process Integration, which is about orders, shipping, and billing; not Service-Oriented Architecture (SOA), Business Process Management (BPM) and Business Application Management (BAM).

    After ZOOMing

    Acquired by Software AG just months after ZOOMing.

    Positioning

    Hill: Business process integration

    Point That Matters: Fastest time to business improvement

    Key Messages: Business Process Integration Bill of Rights

    You have the right...

    • To differentiate your company with your business processes
    • To use IT as a competitive advantage
    • To get faster with each deployment
    • To real-time visibility across all business processes and data
    • To track metrics across silos, departments, and systems
    • To freedom of choice
  • Whitman College
    Whitman College
    ZOOM client Whitman College

    Whitman brought ZOOM in 2010 to position their university among other highly competitive liberal arts colleges.

    Breakthrough

    Associate Whitman with their academic excellence and Northwest culture.

    Positioning

    Whitman is the premier liberal arts college that combines academic excellence with an unpretentious, Northwest culture

  • Yahoo! Mail
    Yahoo! Mail
    ZOOM client Yahoo mail

    The Yahoo! Mail product group came to ZOOM in 2015, seeking to re-energize and engage their 1B users. In addition to understanding the best way to differentiate within a saturated market, the team wanted to know which product features would excite their target segments most.

    Breakthrough

    your inbox. The strongest emotion and energy is around inbox stress. Yahoo Mail! is the inbox that keeps you organized and on top of what matters to you.

    Positioning

    Hill: The organized inbox

    Point That Matters: The organized inbox that keeps you organized and on top of what matters to you

    ZOOM Love

    Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka.

    Ellie and Rob
    Yahoo! Head of Growth & Marketing Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.

Sector


  • All
  • Business Apps & Services
  • Cloud / SaaS
  • Consumer
  • Data & Analytics
  • IT Infrastructure
  • Mobile
  • Network Management
  • Security
  • AccelOps
    AccelOps
    accelops logo

    Founded in 2007, AccelOps received $25 million in equity funding two years prior to working with ZOOM in 2014. AccelOps was in two businesses: security and network performance. They had no clear way to explain why these businesses should be linked and why AccelOps should lead.

    Breakthrough

    Combine security and network performance capabilities into actionable security intelligence and the concept of optimizing actions based on what you learned about your infrastructure.

    After ZOOMing

    Just two years after ZOOMing, Fortinet acquired AccelOps for $28 million.

    Positioning

    Hill: Actionable security intelligence

    Point That Matters: AccelOps optimizes security, performance and compliance together, delivering real-time visibility, recommendations and actions

    ZOOM Love
    Flint Brenton at ZOOM client dinner
    AccelOps CEO Flint Brenton has hired ZOOM three times. Here he is at a ZOOM client dinner featuring Stanford Soccer coach, Jeremy Gunn.
  • Actiance
    Actiance
    ZOOM client actiance logo

    “The breakthrough was discovering our market’s interest in analytics. This gave us great confidence in the investments we need to make.”
    – Kailash Ambwani, President and CEO


    Actiance received a total of $43.6 million in equity funding, turning to ZOOM in 2015 to articulate the value of their expanded product strategy and verify their market vision.

    Breakthrough

    Huge opening for Actiance to differentiate by providing insights across our broad communications channels.

    Positioning

    Point That Matters: Actiance provides compliance across the broadest set of communications and social channels with insights on what’s being captured

    Credibility: Actiance customers manage over 500 million daily conversations across 70 channels and growing

    ZOOM Love
    Lisa Bergamo at ZOOM client Dinner
    Actiance’s Lisa Bergamo is one of our first clients and she has ZOOMed five times since. Here Lisa shares her perspective at one of many ZOOM client dinners she has attended.
  • Actuate
    Actuate
    ZOOM client actuate

    “ZOOM really nailed it and convinced the team that we needed to completely simplify how we talk about our products.”
    - Nobby Akiha, SVP of Marketing


    Founded in 1993, Actuate brought ZOOM on board in 2013 to help the company identify a single message that works across their diverse portfolio with diverse audiences, including a recent acquisition.

    Breakthrough

    Actuate saves time and improves your brand experience by delivering personalized insights to customers, partners and employees.

    Positioning

    Hill: Personalized analytics and insights

    Point That Matters: Actuate’s scalable solution saves time and improves your brand experience by delivering personalized insights to customers, partners and employees

    Actuate sales training
    ZOOM trains Actuate's worldwide sales team on its new positioning.
  • Adobe
    Adobe
    ZOOM client adobe

    “Now that we have the Point that Matters, it’s going to drive our marketing and communications. We’ll know exactly where to spend the dollars with full confidence that we’re talking with the target market for Acrobat and it’s something they care about, so we’ll be able to close more deals, more quickly.”
    – Judy Kirkpatrick, Director of Internet Marketing, Adobe Acrobat


    As one of our first clients, Adobe Acrobat trusted ZOOM in 1997. During the ZOOMing, Adobe Founder John Warnock famously said there isn’t a building tall enough for Acrobat’s elevator story.

    Breakthrough

    Developed in 1998, Acrobat’s Point That Matters has stood the test of time.

    After ZOOMing

    One year after ZOOMing, Adobe Acrobat increased revenue 150%, representing 39% of Adobe’s total revenue.

    Positioning

    Point That Matters: Your work looks exactly the way you intend it to look, whether it's an email attachment, printed or on the Web

    Tagline: Anywhere exactly

    ZOOM Love
    Judy and Ellen
    Judy Kirkpatrick took a chance on ZOOM after joining as the Marketing Director for Acrobat. Judy and Ellie are longtime friends and we’ll always be grateful to Judy for her support!
  • Alteryx
    Alteryx
    Alteryx logo ZOOM client

    "In about one year, Alteryx has gone from just over 200 customer accounts to rapidly approaching 700 customer accounts. That's some substantial growth.”
    - Rick Schultz, SVP Marketing


    Prior to working with ZOOM, Alteryx was a Series A company with $12M in funding from Toba and Sapphire. In 16 years, Alteryx accumulated 200 customers and was seeking faster growth. After starting out with a narrow expertise in geospatial-based analytics, Alteryx wanted to broaden and grow in the midst of well-funded newcomers.

    Breakthrough:

    Deeper insights in hours vs. weeks.

    After ZOOMing

    Alteryx raised $85M to power their hill and doubled customer growth within a year of ZOOMing.

    Positioning

    Hill: Data blending and advanced analytics

    Point That Matters: Alteryx’s intuitive workflow for data blending and analytics leads to deeper insights in hours vs. weeks

  • Anoto
    Anoto
    ZOOM client Anoto

    Anoto worked with ZOOM in March 2016 to help them position from primarily licensing their technology to selling packaged pens and software solutions to businesses and creatives by articulating their unique value in a commoditized market.

    Breakthrough

    The world’s most versatile smart pen.

    Positioning

    Point That Matters: Seamlessly capture and collaborate across paper, digital and white boards

    Credibility: Accurately scales from sticky notes to tablets, displays and white boards up to 24 feet

  • Api.ai
    Api.ai
    ZOOM client api.ai

    API.AI received $3 million in Series C funding in August 2015, bringing ZOOM on shortly thereafter to craft a scalable message for the U.S. market.

    Breakthrough

    It’s a conversational UX platform, not voice UI. API.AI’s conversational UX platform is the faster way to add conversation to your product, customized to your brand experience.

    After ZOOMing

    In September 2016, Google acquired API.AI

    Positioning

    Hill: Conversational UX platform- a platform for creating conversational user experiences

    Point That Matters: The faster way to add conversation to your product, customized to your brand experience

    ZOOM Love

    API.AI Advisor and repeat ZOOM client, Dariusz Paczuski (Telenav and Yahoo!), made the introduction.

    Nick and Dariusz
    Nick Copping and Dariusz Paczuski enjoy the 2015 ZOOM client dinner featuring "Everyone's a Critic" author, Bill Tancer.
  • Apigee
    Apigee
    ZOOM client Apigee

    “The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
    - Chet Kapoor, CEO


    In Q4 2014, Apigee was preparing for an IPO and needed a story to resonate with investors as well as prospects.

    Breakthrough

    Intelligent API platform.

    After ZOOMing

    In 2015 Apigee announced record first quarter revenue of $20.5 million and a 53% year-over-year growth in Q1 product revenue.
    Apigee was acquired by Google in Sept 2016 for $625 million.

    Positioning

    Hill: Intelligent API platform for digital business acceleration

    Point That Matters: A single secure platform for APIs and predictive analytics to accelerate the pace at which your business shares, learns and delivers

    ZOOM Love
    Denis Persson at Spring Smash

    Apigee CMO Denise Persson has ZOOMed twice at two different companies. Here she is (left) with other powerful women at one of ZOOM’s Spring Smash Women’s Tennis tournament at Stanford.

  • Ariba
    Ariba
    ZOOM client Ariba

    Ariba went through the ZOOMing Process in 2011 to position its Discovery product.

    Breakthrough

    ClearSlide can solve the age-old problem of misaligned sales and marketing teams so companies can more successfully connect and engage with customers.

    Positioning

    Hill: Sales and marketing success platform

    Point That Matters: ClearSlide's easy-to-use platform and real-time analytics helps sales and marketing more successfully connect and engage with customers

  • BeyondCore
    BeyondCore
    ZOOM client beyondcore

    BeyondCore received $9 million in Series A funding in February of 2014, before bringing ZOOM on board in 2016.

    Breakthrough

    Analyze millions of data combinations in minutes, for unbiased answers, explanations and recommendations.

    After ZOOMing

    One month after ZOOMing, BeyondCore was acquired by Salesforce.

    Positioning

    Hill: Smart data discovery

    Point That Matters: Analyze millions of data combinations in minutes, for unbiased answers, explanations and recommendations

    Credibility: Analyze millions of data combinations in minutes

    ZOOM Love

    Ray Lane is on the board of both Kenandy and BeyondCore. When he saw ZOOM’s positioning work at Kenandy, he introduced us to BeyondCore to work the same magic.

  • Birst
    Birst
    ZOOM client Birst

    “I’d requested messaging that’s a little ‘edgy’ a little ‘sexy,’ only to find out they came out as the dirty little secrets. The value of the dirty little secrets was that they told our message in a way that really resonated with our audience.”
    - Wynn White, VP of Marketing


    Birst brought ZOOM along in 2011 to help them break through the noisy analytics space. Birst CEO Brad Peters warned us that every message had been tried in this market.

    Breakthrough

    Expose the dirty little secrets in the BI industry and show counters them with a "Birst of Truth. Here are a few:
    Dirty Little Secret: Data buried in silos fuels departmental politics.
    Birst of Truth: Connecting the silos brings the company together.
    Dirty Little Secret: What one department calls a “contact”; another calls a “lead”.
    Birst of Truth: A “lead” is “lead” in every department.

    After ZOOMing

    KACE experienced 100% revenue growth for 2 consecutive years since ZOOMing and was acquired by Dell two years later.

    Positioning

    Point That Matters: Fastest way to answer your most pressing business questions — and then all the ones you didn’t know to ask

    Metrics: ⅓ of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy

    ZOOM Love

    Wynn White brought ZOOM into Birst after his formerly ZOOMed company, KACE, was acquired by Dell.

    Ellie and Wynn
    Birst CMO Wynn White has hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.
  • Blade
    Blade
    ZOOM client Blade

    “This was the best marketing investment that this company has made in its history.”
    - Vikram Mehta, President and CEO


    Blade went through the ZOOMing Process in 2010, the year after they received $10 million in Series B funding to help them strengthen their voice in the marketplace.

    Breakthrough

    Putting intelligence and speed at the edge of your network where it’s closer to your business.

    After ZOOMing

    Blade was purchased by IBM just 2 months after ZOOMing.

    Positioning

    Hill

    • Now: Data Center Switching
    • Future: Data Center Networking

    Point That Matters: The faster way to add conversation to your product, customized to your brand experience

  • Bright
    Bright
    ZOOM client Bright

    “I was very impressed with ZOOM’s work. Really enjoyed the process and getting to The Point That Matters. LinkedIn wants access to all jobs and the science to match.”
    - Steve Goodman, CEO

     


    Founded in 2011, Bright worked with ZOOM two years later to help them differentiate themselves in the talent search market, where LinkedIn was seen as “king.”

    Breakthrough

    The science of talent matching is the best way to articulate Bright’s unique algorithm.

    After ZOOMing

    A month after ZOOMing, Bright was acquired by LinkedIn for $120 million.

    Positioning

    Hill: Science of talent matching

    Point That Matters: Bright’s data science discovers the best matched active and passive candidates, inside and outside your organization

  • Catavolt
    Catavolt
    zoom client catavolt

    “They really nailed it when it came to the Point That Matters.”
    - George Mashini, CEO


    Cavavolt ZOOMed in 2014 to help succinctly express their value in business terms, not tech speak, shortly after receiving $5 million in Series B funding.

    Breakthroughs

    Out-mobilize your competition.

    Positioning

    Hill: Enterprise application mobility

    Point That Matters: Fast and personalized for users, secure and manageable for IT, meaningful outcomes for business

    Metric: Go from idea to business value in 60 days at a fraction of the cost

  • Centrify
    Centrify
    ZOOM client Centrify

    “ZOOM brings a process that works, people that engage and collaborate, and a perspective you can’t get internally.”
    - Tom Kemp, President and CEO


    In 2012, Centrify built a successful identity and access management for servers based on Microsoft Active Directory. They planned to expand to desktops and mobile and needed a new story.

    ZOOM Breakthroughs

    • Unified identity services across data center, cloud and mobile
    • One single login for users. One unified identity infrastructure for IT

    After ZOOMing

    Since ZOOMing, Centrify reported its second year of record sales, doubling channel revenue, $42M in funding, and a slew of awards including the Deloitte 2014 Technology Fast 500 Winner as One of North America's Fastest Growing Companies.

    Positioning

    Hill: Unified identity services across data center, cloud and mobile

    Point That Matters: Centrify securely leverages your existing identity infrastructure across data center, cloud and mobile — resulting in one single login for users and one unified architecture for IT

    ZOOM Love
    ZOOM Forum
    Centrify CEO Tom Kemp and Nick share thoughts at the ZOOM thought leadership dinner.
  • Cisco
    Cisco
    ZOOM Client Cisco

    "ZOOM was really instrumental at helping us galvanize three companies’ perspectives and have a cohesive marketing message.”
    - Mark Fulgham, VP Data Center Marketing


    Cisco worked with ZOOM in 2010 to help align the joint venture, Acadia — among Cisco, VMware and EMC — to provide total computing and services in different-sized blocks all under a single SKU.

    Positioning

    Hill: Intelligent Automation for IT Services

    Point That Matters: The network is the ideal foundation for automation because it connects every aspect of your business

  • Corente
    Corente
    Corente logo

    Corente went through the ZOOMing Process in 2012 to help them articulate their key messages. Corente’s solution was targeted at 'easily' expanding existing infrastructure to any location. Corente developed 10 patents that worked together to make the concept of effortless business extension real.

    Breakthrough

    The way to explain a new hill called business services delivery.

    After ZOOMing

    Acquired by Oracle 18 months after ZOOMing.

    Positioning

    Hill: Business services delivery (for the enterprise/carrier/cloud service provider)

    Point That Matters: With Corente you get effortless expansion and management of your business ecosystem

    Unique: 10 patents that work together to make effortless and management real

    Credibility: Time and cost to install or change

    ZOOM Love
    Ellie and Rob
    Lori and Ellie share a laugh with Jim Zucco, Corente CEO, at ZOOM’s thought leadership client dinner.
  • Covisint
    Covisint
    ZOOM client covisint

    “We now have a simple, powerful way to describe what we do, who we do it for and why we do it for them.”
    - Michael Keddington, SVP Worldwide Sales


    Just a year after they went public, Covisint went through the ZOOMing Process in 2014 to help their business align different viewpoints under a unifying idea.

    Breakthrough

    Covisint’s single entry point for all your partners, suppliers and customers ensures trusted information goes to the right people, place and time.

    Positioning

    Hill: B2B cloud platform

    Metric: 212,000 partners, suppliers and customers transacting $2.3 trillion per year

    Thought Leadership: trusted information to the right people, place and time

    ZOOM Love

    Michael Keddington was ZOOM’s first client at Centura Software and also engaged ZOOM four times since.

    ZOOM client Dinner
    Michael Keddington (left) easily fits into the crowd at a ZOOM client dinner.
  • Dell
    Dell
    zoom client microsfot

    “I have lost a considerable amount of sleep and gained a considerable amount of pounds worrying about what we were going to get from you guys. I love what you’ve come up with.”
    - Mona Charif, VP, Marketing and Communications, Dell


    Dell brought ZOOM along in in 2013 to develop a positioning message for its entire services organization. Dell Services covers six lines of business from business process outsourcing to customer support. Combined with Dell Enterprise Solutions, Dell Services represented 29% of Dell’s revenue.

    Breakthrough

    Dell is personalizing services just like we personalized PCs.

  • Dell KACE
    Dell KACE
    ZOOM client Dell KACE

    “The results of the ZOOMing process blew my mind.”
    –Rob Meinhardt, CEO and Co-Founder


    KACE came to ZOOM in 2007 as a startup with a recent Series B of $8M and about 25 customers. In 2014, after a few years penetrating the market as a Dell business, KACE came back to ZOOM to freshen its positioning and find its next opening.

    Breakthroughs
    • It’s a systems management appliance!
    • Let your customers advocate your story: Saves you time, saves your company money
    After ZOOMing

    KACE experienced 100% revenue growth for 2 consecutive years since ZOOMing and was acquired by Dell two years later.

    Positioning

    Hill (2007): Leading Systems Management Appliance…for the medium enterprise, and the IT person who wears many hats

    Hill (2014): Any-point device management

    Point That Matters (2007): The most functionality in a single, easy-to-use solution for managing any connected device

    Thought leadership (2014): Any-point: The future of systems management

    ZOOM Love

    When Rob was a consultant at R.B. Webber, one of his clients was ZOOMed. When Rob started KACE, one of his board members, Pete Solvik recommended us. Since then, Rob has been one of our most loyal ZOOMers.

    Ellie and Rob
    Rob Meinhardt and Ellie smile for the camera at our 2016 client dinner.
  • Directly
    Directly
    ZOOM client directly logo

    “The succinctness and explanatory value, I would categorize as a breakthrough.”
    - Antony Brydon, CEO


    Directly came to ZOOM in 2013 to help pinpoint their Point That Matters. As a freshly seeded startup, they wanted messaging to set the stage for success.

    Breakthrough

    Expert crowd service, a new model for customer care.

    After ZOOMing

    Two years after ZOOMing, received $10 million in Series A funding.

    Positioning

    Point That Matters: Instant access to a network of qualified experts for a personalized customer experience that scales with your business

  • DocuSign
    DocuSign
    ZOOM Client logo 300

    “We were thrilled when ZOOM helped us come up with a simple message that resonates across all of our audiences.”
    - Doug Wheeler, VP of Marketing

     


    Prior to ZOOMing in 2009, DocuSign had received $5 million in Series D funding and needed consistent messaging to deliver their competitive advantage.

    Breakthrough

    DocuSign is smarter because it is secure, accurate, visible, stored.

    After ZOOMing
    • DocuSign received a current total of $512.2 million in equity funding
    • Established and led the e-signature hill

    Positioning

    Hill: E-Signature

    Point That Matters: DocuSign is the smart, secure way to sign, track and store documents

  • Druva
    Druva
    ZOOM client Druva

    Druva received $25 million in Series D funding in August 2014 before bringing ZOOM on board in 2015 to help them stand out among competitors by redefining the market space.

    After ZOOMing

    In 2016, Druva announces another year of triple figure growth after working with ZOOM the previous year.

    Breakthrough

    Focus on convergence – major industry players talk about convergence as bringing together disparate technologies.

    Positioning

    Hill: Converged data protection

    Point That Matters: Druva brings data center class availability and governance to the mobile workforce

    Credibility:

    • 90% bandwidth and storage reduction
    • Reprovision devices in 5 minutes or less
    ZOOM Love

    Wynn White, CMO at Druva, hired ZOOM previously as CMO of Birst. Wynn originally met ZOOM when he joined Rob Meinhardt’s team at KACE. Rob is a repeat ZOOM client, now with Toba Capital.

    Ellie and Wynn
    As Druva CMO, Wynn White had hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.
  • EDS
    EDS
    ZOOM client EDS

    “The process was one of the most valuable marketing exercises we accomplished all year.”
    - Doug Fredrick, President, EDS I-Solutions

     


    EDS brought ZOOM on board in 2001 to help them articulate their competitive advantage since they were squeezed between IBM Global Services and Accenture. EDS was the largest pure-play services company in the marketplace, trying to position against hardware and service companies.

    Breakthrough

    ZOOM pinpointed the differences and built positioning that helped EDS stand out in what we then called the Digital Economy. To win in the digital economy, you need a single point of responsibility from business strategy through IT execution.

    After ZOOMing

    In May of 2008, EDS was acquired by HP.

    Positioning

    Hill: Largest pure-play global services

    Point That Matters: To win in the digital economy, you need a single point of responsibility from business strategy through IT execution

    ZOOM Love

    Through Nick’s relationship with Doug Frederick — who led the Boeing 777 documentation system redesign and build with CRI (where Nick was CEO) — Doug engaged ZOOM for the EDS repositioning project.

  • EPATT
    EPATT
    ZOOM client Epatt

    “What a pleasure it was to work with people who really knew what they were doing and could guide us to a good end.”
    - Dick Gould, Board member


    As the original after-school tennis and tutoring program, EPATT brought on ZOOM in 2010 after several programs began copying its story.

    Breakthrough:

    EPATT is the benchmark program for after-school tennis & tutoring.

    Positioning

    Hill: The benchmark program for after-school tennis & tutoring

    Point That Matters: Game-changer for at-risk kids across academics, athletics, attitudes and parental involvement

    Credibility: Over 95% of EPATT kids graduate high school compared to 35% of kids from their community

    ZOOM Love
    Dick Gould
    Dick Gould is a Hall of Fame tennis coach and founding advisor to EPATT, for which Ellie serves on the executive board. Here Dick is speaking at ZOOM's Spring Smash Women’s Tennis Tournament at Stanford.
  • FloQast
    FloQast
    ZOOM client keyssa

    “We have a lot of confidence that the messaging resonates with our key audience. Now we can put the full weight behind the arrow for marketing and sales.”
    - Wynn White, CMO Advisor, FloQast


    FloQast came to ZOOM in 2016, with $8M in funding and over 100 customers after three years in business.

    Breakthrough

    Created by accountants for accountants.

    Positioning

    Hill: Close management software

    Point That Matters: FloQast was created by accountants for accountants to close faster and more accurately

    ZOOM Love
    Ellie and Wynn
    Wynn White has ZOOMed four times. Here he is chatting with Ellie after his video shoot.
  • Futurestep
    Futurestep
    ZOOM Client Futurestep

    “I couldn't be more pleased with the results of the ZOOMing Process.”
    - Byrne Mulrooney, CEO

     


    Futurestep brought ZOOM on board in 2011 to help them unite their messaging and break away from competitors in the talent acquisition space.

    Breakthrough:

    Discover, deliver and measure the talent that makes the greatest impact. This coupled with the Lominger talent assessment and Korn Ferry’s top executive recruiting services opened up the marketplace for Futurestep.

    Positioning

    Hill: High impact recruitment solutions

    Point That Matters: Discover, deliver and measure the talent that makes the greatest impact

    Credibility: Talent impact index

    Key Messages: Discover high impact, deliver high impact, measure high impact

    ZOOM Love

    Byrne Mulrooney worked with ZOOM during the EDS repositioning project and engaged ZOOM to help position Futurestep in a very crowded mid-level recruiting marketplace.

  • HP
    HP
    ZOOM client HP

    HP came to ZOOM in 2005 to rejuvenate their PC business.

    Breakthrough

    The PC is Personal Again

  • Infoblox
    Infoblox
    ZOOM client infoblox

    Infoblox worked with ZOOM in 2016 to reposition the company in the DNS space and accelerate growth without losing their established base.

    Breakthrough

    Grow security from the core of DNS rather than growing from the outside.

    Positioning

    Hill: Actionable network intelligence

    Point That Matters: Infoblox identification, prevention and remediation delivers security from the core

    ZOOM Love

    Jesper Anderson and Nick Copping built the Boeing 777 digital documentation system together when they were colleagues at CRI where Nick was the CEO and Jesper was the EVP of Engineering.

    Jesper Anderson and Nick Copping
    Infoblox CEO Jesper Anderson shares a glass of wine with Nick at one of ZOOM’s client dinners.
  • iovation
    iovation
    ZOOM client iovation

    “ZOOM’s work was very insightful. It was awesome to hear directly from our clients about how we can help them deliver a better customer experience. ZOOM's work rallied our cross-functional senior teams around key messages that showcase our competitive advantages.”
    –Susan Kennedy, Director, Product Marketing


    Prior to ZOOMing in 2015, iovation received two rounds of equity funding totaling $16 million. After multiple messaging trials, iovation came to ZOOM to align the company behind one strategic message and to clarify its product naming architecture.

    Breakthrough

    iovation's higher level of granularity instantly authenticates good users, blocks fraudsters and creates the best possible experience for customers.

    Positioning

    Credibility: iovation has intelligence on over 3 billion global devices and that number grows every day

  • Jive Software
    Jive Software
    Jive software logo

    After years as the leader in their space, Jive (Nadaq: JIVE) was facing new competitors from nimble startups to a software giant. Jive came to ZOOM to stand out among its diverse buyer audiences with an eye toward their longer-term product vision.

    Breakthrough

    Jive provides a central place to collaborate openly and securely across platforms, geographies, customers and partners.

    Positioning

    Hill: Collaboration hub

    Point That Matters: Jive provides a central place to collaborate openly and securely across platforms, geographies, customers and partners

    Credibility: Jive supports an organization’s four major stakeholders: global employees, contractors, customers and partners

  • Kenandy
    Kenandy
    ZOOM client Kenandy

    “Product, sales, marketing, messaging—that’s all come into alignment now through the efforts of ZOOM.”
    - Chuck Berger, CEO


    With a new CEO at the helm, Kenandy was a Series B company ready to differentiate their breakthrough ERP solution to enable rapid growth.

    Breakthrough

    Now you can, with Kenandy. Old ERP makes you conform. Kenandy maps to your business.

    “I can’t tell you how fabulous everything is after ZOOM. Now when I meet with customers I only take 5, maybe 10 minutes tops to explain the value prop of Kenandy and customers get it. That is so refreshing.”
    –Rod Butters, CTO


    Positioning

    Hill: Cloud ERP on Salesforce

    Point That Matters: Kenandy maps to your existing business processes and is ready for growth as you innovate products, services, operations and relationships

    Campaign: Now you can

    ZOOM Love

    Our own Ellie Victor and Marie Jackson, Kenandy CMO, go way back to the early days of Apple. Marie is also a fellow dog lover. Rod Butters, Kenandy CTO, was one of ZOOM’s first clients when he was at Oracle.

    nick copping marie jackson
    Nick Copping and Marie Jackson enjoy the 2016 ZOOM client dinner featuring NCAA champion soccer coach Jeremy Gunn.

    “ZOOM made ERP sexy.”
    - Marie Jackson, CMO
  • Keyssa
    Keyssa
    ZOOM client keyssa

    “Being able to distill it down to one thing that people could really relate to was really a breakthrough.”
    - Eric Almgren, CEO


    Keyssa had achieved three rounds of funding and just brought on Eric Almgren as the new CEO. The company had a high profile board, including Nest founder Tony Fadell, but no signed customers and heavily techie messaging.

    Breakthroughs
    • Kiss connectivity
    • Download a movie in seconds
    • Kiss connectors goodbye
    After ZOOMing
    • In 2015 Keyssa won the Consumer Technology Association’s Mark of Excellence “Disruptor Award” for Kiss Connectivity
    • Keyssa signed two major device deals with Acer and Lenovo

    Positioning

    Hill: Kiss connectivity

    Point That Matters: The freedom to create simple, reliable and beautiful devices

    ZOOM Love
    Ellie and Rob
    Keyssa CEO Eric Almgren (left) joins the fun at ZOOM’s client dinner with Stanford Men’s Soccer Coach Jeremy Gunn and Ellie.
  • Lunera
    Lunera
    ZOOM client Lunera

    “I would absolutely recommend ZOOM for a startup company. I would also recommend them for really large companies.”
    - Michael Keddington, CEO


    Lunera worked with ZOOM in 2011 to help them put LED lighting on the map.

    Breakthrough:

    Lunera brings the brilliance of natural light to your people, pocketbook and planet.

    Positioning

    Hill: Efficient natural light

    Point That Matters: Lunera brings the brilliance of natural light to your people, pocketbook and planet

    Tagline: The Brilliance of Natural Light

    ZOOM Love

    Michael Keddington was ZOOM’s first client at Centura Software and also engaged ZOOM four times since.

    ZOOM client Dinner
    Michael Keddington (left) easily fits into the crowd at a ZOOM client dinner.
  • Mako Networks
    Mako Networks
    ZOOM client Mako Networks

    “We’ve ZOOMed right through some of the biggest contracts that ANY New Zealand company has had in the USA, and we’re going to ZOOM higher.”
    - Bill Farmer, CEO


    Headquartered in New Zealand, Mako Networks worked with ZOOM in 2013 to help them articulate their differentiator within a market that was fairly well commoditized.

    Breakthrough:

    Mako is a simple, secure and cost-effective PCI solution with centralized management across multiple sites.

    Positioning

    Hill: Simple, secure cloud-managed PCI networks

    Point That Matters: Mako is a simple, secure and cost-effective PCI solution with centralized management across multiple sites

    Key messages: Simple, Secure, Cost Effective

  • Malwarebytes
    Malwarebytes
    ZOOM client Malwarebytes

    Malwarebytes brought on ZOOM in 2015, to help reposition the company from a freemium consumer service to a serious enterprise play.

    Breakthrough:

    Enterprise security loves layers! Malwarebytes is the advanced layer of defense to prevent and remediate attacks that firewalls and antivirus miss.

    After ZOOMing
    • 100% YOY lead increase, jump in deal closes
    • 75% sales increase in 2016 Q1
    • January 2016 Fidelity invests $50 million

    Positioning

    Hill: Advanced malware prevention and remediation

    Point That Matters: Malwarebytes is the advanced layer of defense to prevent and remediate attacks that firewalls and antivirus miss

  • Mayfield Fund
    Mayfield Fund
    ZOOM client Mayfield Fund

    “I’ve recommended your services over and over again, and every time I’m happy with the results.”
    - Kevin Fong, General Partner


    Mayfield Fund brought ZOOM along in 2000 to help them position their company in the rapidly growing venture capital landscape.

    Breakthrough:

    Partner means contribute, not control.

    Positioning

    Hill: The original technology entrepreneur’s partner

    Point That Matters: Partner means contribute, not control

    Unique: We’ve been perfecting the partnership approach for 30 years

    Key messages: 30 years and 11 funds proves our long-term perspective to build lasting companies

  • Microsoft
    Microsoft
    zoom client microsfot

    “ZOOM marketing has a system that works. They get the right data but really take a creative approach.”
    - Jeff O’Mara, Senior Director


    While Microsoft was following the traditional cycle of "press release, meet with analysts, hold events, sign NDAs," competitors were cultivating bloggers, supplying content for blogs, conducting 15-minute briefings and trusting (without NDAs) -- breaking the traditional PR model.

    Breakthroughs
    • Individual, customized delivery models for top influencers
    • Give Microsoft a clear voice in the blogosphere – identify and coronate the voice of Microsoft online
  • Moovweb
    Moovweb
    ZOOM client Moovweb

    Moovweb received $16 million in Series A funding in 2013 before working with ZOOM in 2014. Moovweb’s hill was becoming commoditized as the market viewed it as a one-time porting tool from desktop to mobile.

    Breakthrough

    It’s about the mobile experience.

    Positioning

    Hill: Mobile experience optimization

    Point That Matters: Moovweb empowers you to launch fast, iterate often and deliver better mobile experiences

  • Ninth House
    Ninth House
    ZOOM client ninth house

    “The ZOOM approach should be a standard regular process for any serious business wanting to win.”
    - Jeff Snipes, CEO


    Ninth House went through the ZOOMing Process in 2004 to help them align their messaging and create a winning strategy.

    Breakthrough

    Ninth House’s blended leadership development combines the best of both worlds: recognized experts with the interaction of classroom, and the reach of online.

    Positioning

    Hill: Blended leadership development

    Point That Matters: Best of both worlds – combines recognized experts with the interaction of classroom and the reach of online

    Unique: Recognized experts plus blended delivery (Proof: 75%-95% completion rates)

    Key messages: Great content, great delivery, great results → the perfect blend for leadership

  • NTT DATA
    NTT DATA
    ZOOM client ntt data

    NTT DATA was selling IT services, applications and cloud computing in a very noise marketplace. ZOOM worked with NTT both in 2011 and in 2013 as they were focusing on their global strategy.

    Breakthrough

    Move from IT Services to Business Technology Services, a new alternative focused on the medium-size business customer.

    Positioning

    Hill: Business Technology Services

    Point That Matters: Think small! Think (act) fast! Flex your business

    ZOOM Love

    Mark Fulgham, who had worked with ZOOM at Cisco, engaged ZOOM to develop unique positioning for NTT Data that included all three businesses.

  • oDesk
    oDesk
    ZOOM client oDesk

    “The process was transformational for us. ZOOM gave us at least 3 years of acceleration on our competition.”
    - Gary Swart, CEO


    oDesk hired ZOOM in 2008 after receiving Series C funding.

    Breakthrough

    oDesk is the best business model for both buyers and providers. Guaranteed work for buyers, guaranteed payment for providers.

    After ZOOMing

    oDesk's year over year growth rate increased by 105%.

    Positioning

    Point That Matters: Fastest way to answer your most pressing business questions — and then all the ones you didn’t know to ask

    Metrics: ⅓ of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy

    ZOOM Love
    Gary Swart and his family
    oDesk CMO Gary Swart and family enjoying ZOOM’s Spring Smash Women’s Tennis Tournament at Stanford.
  • Oracle
    Oracle
    ZOOM client Oracle

    “Their technique for aligning you with your customers and your market is pure genius, and always an eye opener.”- Mark Jarvis, CMO


    ZOOM worked with two divisions within Oracle in 1998 and 1999

    Breakthrough

    ZOOM helped create the Application Server and Intranet Portal positioning for Oracle.

  • PlaceWare
    PlaceWare
    ZOOM client placeware

    “Without a doubt ZOOM has done the best positioning work I have ever been involved with.”
    - Barry James Folsom, President and CEO


    In 1999, PlaceWare engaged ZOOM to help define a new technology that is now a household term: web conferencing.

    Breakthrough:

    Real meetings, no travel.

    After ZOOMing

    PlaceWare was acquired in 2003 by Microsoft and provides base technology for Office conferencing.

    Positioning

    Hill: Web conferencing

    Point That Matters: You don’t have to travel to have a real meeting

    Credibility: Scales to 1000+ participants

  • Qlik
    Qlik
    qlik logo zoom clients

    “Now we have one way to express that differentiation in simple, easy, consumable terms that everybody across the company uses.”
    – Rick Jackson, CMO

     


    Qlik was losing market share, and voice, to the industry darling who copied their messaging, but offered inferior technology. After ZOOMing in 2015, Qlik rolled out a marketing program with the new positioning and rallied the entire team around a simple, consistent message that gave them a competitive edge.

    Breakthroughs
    • See the whole story!
    • Qlik’s associative model empowers you to see the whole story that lives within your data
    • Tie the “whole story” to a business outcome, compared to competitors’ partial story
    After ZOOMing
    • Increased growth rate, both in revenue and top of funnel
    • Over 50% increase in marketing program response rates within a year

    Positioning

    Hill: Visual analytics platform

    Point That Matters: Qlik’s associative model empowers you to see the whole story that lives within your data

    ZOOM Love
    Rick Nick and Ellie
    Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!
  • Reach150
    Reach150
    ZOOM client reach150

    "When ZOOM presented us with their final recommendations, I was blown away.”
    -Ken Sims, CEO


    ZOOM worked with Reach150 in Q4 of 2014 after they received their first round of funding and brought on Ken Sims as the new CEO. Reach150 wanted help defining a new hill and figuring out how to describe its customers.

    After ZOOMing

    Reach150 saw a 400% increase in annual recurring revenue in 9 months.

    Breakthrough

    It’s about relationships! Relationships are the common thread across real estate, automotive and service businesses.

    Positioning

    Hill: Referral management for relationship businesses

    Point That Matters: Systematic and simple way to grow your business through referrals

    ZOOM Love
    Ellie Victor Dan Hodges
    Reach150 chief strategist & founder Dan Hodges has lots to share about reviews with Everyone's a Critic author, Bill Tancer at ZOOM’s client dinner.
  • RichRelevance
    RichRelevance
    zoom client richrelevance

    “I would recommend ZOOM to any company of any size.”
    - David Selinger, CEO and Co-Founder


    With a current total of $101.8 million in equity funding, RichRelevance worked with ZOOM in 2009, 2010 and 2013 to position the retail recommendation engine, and subsequent offerings, that co-founder David Selinger invented for Amazon and brought to market separately.

    Breakthrough

    Relevance throughout the customer journey.

    After ZOOMing
    • Secured $20 million in growth capital funding in 2014
    • Secured $12 million, three months after their first ZOOMing; and, $20 million, one year after their second ZOOMing
    Positioning

    Hill: Omni-channel personalization

    Point That Matters: Relevance throughout the customer journey

    ZOOM Love

    RichRelevance CMO Diane Kegley worked for ZOOM in 1998 as our first Marketing Director. We knew then that Diane was a rock star.

    ZOOM Thought leadership

    RichRelevance CMO Diane Kegley, far right, joined the cast of characters at ZOOM’s client dinner focused on thought leadership.

  • RiskSense
    RiskSense
    ZOOM client RiskSense

    RiskSense brought ZOOM in during the summer of 2015 to help them solidify their messaging to scale their sales motion in a ripe security market.

    Breakthrough

    RiskSense continuously prioritizes vulnerabilities and threats with visual analytics, making it easy for administrators to manage and executives to understand risk.

    After ZOOMing

    One year after ZOOMing, RiskSense received $7 million in Series A funding.

    Positioning

    Hill: Proactive vulnerability and cyberthreat mitigation

    Point That Matters: RiskSense continuously prioritizes vulnerabilities and threats with visual analytics, making it easy for administrators to manage and executives to understand risk

    ZOOM Love

    RiskSense Chairman, Greg Oslan, made the introduction. ZOOM previously positioned Narus when Greg was CEO. Narus has since been acquired by Boeing.

    Greg Oslan and Bill Tancer
    RiskSense chairman Greg Oslan and Ellie listen to New York Times best-selling author, Bill Tancer, at ZOOM's client dinner.
  • RMS
    RMS
    ZOOM client RMS

    "ZOOM helped us apply a disciplined and independent approach to better understanding our market needs and articulate a winning message.”
    - Hemant Shah, President


    RMS worked with ZOOM in 1999 to help them thread the needle on their outbound messages. Risk is complex -- literally it is rocket science applied to the world.

    Breakthrough

    Reposition RMS as the risk management space. People wanted help with the management and they wanted to make their own decisions. ZOOM also helped RMS refactor their product offerings into a suite of risk management offerings with supporting professional service.

    After ZOOMing
    • Received $2.5 million in first round of funding in June 2009
    • Acquired by HWind Scientific in October 2015

    Positioning

    Hill: Risk Management Solutions

    Point That Matters: Helping you make better decisions with advanced data, models

  • SHIFTMobility
    SHIFTMobility
    Shift mobility client

    “They understand the startup mentality, the agility that is needed, and they work with us. They just do a fantastic job.”
    - Pavana Jain, Co-CEO & Co-Founder


    Founded by husband and wife team, Arvind and Pavana Jain, ShiftMobility brought ZOOM on board in 2015, just before their Series A funding when they had 200 repair centers in beta.

    Breakthrough

    “All-in-one platform” tells shop owners they can save a ton of time and frustration.

    After ZOOMing

    In 2016 wins United States Frost & Sullivan Award for Customer Service Leadership.

    Positioning

    Hill: All-in-one platform for the auto industry

    Point That Matters: Single platform for shop management, parts ordering and customer marketing to maximize speed and efficiency

    ZOOM Love
    Pavana Jain and Arvind
    SHIFTMobility co-founders Arvind and Pavana Jain celebrate a new hill and Arvind’s birthday at ZOOM.
  • Snowflake
    Snowflake
    snowflake logo

    Snowflake, a Series C startup, came to ZOOM in 2016.

    Breakthrough:

    Snowflake’s data warehouse built for the cloud delivers proven breakthroughs in performance, concurrency and simplicity.

    Positioning

    Hill: Data warehouse built for the cloud

    Point That Matters: Snowflake’s built for the cloud architecture delivers proven breakthroughs in performance, concurrency and simplicity

    ZOOM Love
    Denis Persson at Spring Smash

    Apigee CMO Denise Persson has ZOOMed twice at two different companies. Here she is (left) with other powerful women at one of ZOOM’s Spring Smash Women’s Tennis tournament at Stanford.

  • StreamServe
    StreamServe
    Stream Serve logo

    ZOOM gave us what matters: clear and simple positioning. Get ZOOMed soon.”
    - Barry James Folsom, President and CEO


    In 1999, Placeware brought ZOOM in to help define a new technology that is now a household term: web conferencing.

    Breakthrough:

    More input and output channels, scalability.

    After ZOOMing

    PlaceWare was acquired in 2003 by Microsoft.

    Positioning

    Hill: Enterprise document presentment

    Point That Matters: Meeting the distinct needs of customer preferences, business changes, and IT integration

    Unique: more input and output channels, scalability

    Credibility: Total number of possibilities that StreamServe customers have to create and deliver enterprise documents

  • Telenav
    Telenav
    ZOOM client Telenav

    “ZOOM’s product alignment took us from 166 features to five killer concepts that everyone was really excited about.”
    - Dariusz Paczuski, VP of Marketing


    Telenav worked with ZOOM three times during 2010, 2011 and 2012 to help them differentiate, align behind a cohesive message, and hone their product to bring home their Point That Matters.

    Breakthrough

    Navigation that gets you – and gets you there.

    After ZOOMing

    In 2013, Telenav received $12.5 million in Series A and Series B funding.

    Positioning

    Hill: Personalized mobile navigation

    Point That Matters: Navigation that gets you – and gets you there

    ZOOM Love

    Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka.

    Ellie and Rob
    Telenav VP & GM Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.
  • Tidal
    Tidal
    zoom client tidal software

    “Within a two-year period, we grew from $35 million to $100 million. The vast majority of that growth was a result of how we repositioned the company.”
    - Flint Brenton, CEO


    Tidal came to ZOOM in 2006 to help them reposition their company to accelerate growth in a slow-growth market.

    Breakthrough

    Radically simplify IT operations. Tidal can be installed, run, and maintained with junior-level skills.

    After ZOOMing

    Tidal caught Cisco’s eye after its ZOOMing by growing over 30% in a market that was growing 6% and was acquired for $105 million.

    ZOOM Love
    Flint Brenton at ZOOM client dinner
    Former AccelOps CEO Flint Brenton has hired ZOOM 3 times and has attended many client dinners. Here he is at a ZOOM client dinner featuring Stanford Soccer coach, Jeremy Gunn.
  • Tivo
    Tivo
    ZOOM client Tivo

    “By using a new term DVR, which ZOOM really helped us galvanize our thoughts around, the term digital became really one of the most defining moments. DVR entered the consumer vernacular and still stands today.”
    – Joe Miller, SVP, Retail Sales and Marketing


    Tivo was a breakthrough consumer technology, with rabid fans, but no simple way to describe what it was or why you should pay their premium price. They brought ZOOM in 2008 to get them ready for that holiday season’s promotions.

    Breakthrough

    We created the DVR hill and defined it as just like a VCR without the tape.

    After ZOOMing
    • Featured on Oprah as must-have product for 2008
    • DVR has become a household term and currently in the dictionary.

    Positioning

    Hill: Digital video recorder (DVR)

    Point That Matters: Watch TV on your schedule

  • Unisys
    Unisys
    ZOOM client unisys

    “Without a doubt, I would absolutely, hands down recommend ZOOM.”
    - Ellyn Raftery, CMO



    Unisys worked with ZOOM in both 2007 and in 2009 to help them deliver an updated message without jargon.

    Breakthrough

    3D Visual Enterprise lets you see the interconnection between strategy, process, applications and infrastructure.

    After ZOOMing

    Unisys was acquired by Molina Healthcare in May of 2010.

    ZOOM Love

    Unisys CMO, Ellyn Raftery has hired ZOOM three times, twice at Unisys and once at FIS. Unisys CEO, Peter Blackmore also hired ZOOM again as CEO of UTStarcom.

  • UT Starcom
    UT Starcom
    ZOOM client utstarcom

    “ZOOM did an excellent job and I would heartily recommend them to any company large or small.”
    - Peter Blackmore, COO


    CEO Peter Blackmore hired ZOOM in 2008 to create a single message for a company in two businesses -- cell phone handsets and on-demand video TV.

    Breakthrough:

    Technology model: Combine the two markets into a larger hill: Interactive IPTV

    Positioning

    Hill: Interactive IPTV

    Point That Matters: Most successful combination of business and technology models for IPTV

  • VMware
    VMware
    vmware logo zoom client

    "This is the third time I’ve worked with ZOOM. Each time, I’ve been ecstatic about the results.”
    – Rick Jackson, CMO


    VMware worked with ZOOM in 2009 to help them position for their next phase of growth beyond server virtualization.

    Breakthrough:

    Business infrastructure virtualization.

    Positioning

    Hill: Business infrastructure virtualization

    Point That Matters: Transforms IT to a dynamic, flexible service while lowering costs

    ZOOM Love
    Rick Nick and Ellie
    Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!
  • WebMethods
    WebMethods
    ZOOM client webmethods

    “ZOOM not only helped us position our company, but define our business strategy as a whole.”
    - Deborah Rosen, EVP

     


    Webmethods came to ZOOM in 2007 because the EAI (Enterprise Application Integration) hill they led was too technology focused and was becoming dated.

    Breakthrough

    Reposition from Enterprise Application Integration to Business Process Integration, which is about orders, shipping, and billing; not Service-Oriented Architecture (SOA), Business Process Management (BPM) and Business Application Management (BAM).

    After ZOOMing

    Acquired by Software AG just months after ZOOMing.

    Positioning

    Hill: Business process integration

    Point That Matters: Fastest time to business improvement

    Key Messages: Business Process Integration Bill of Rights

    You have the right...

    • To differentiate your company with your business processes
    • To use IT as a competitive advantage
    • To get faster with each deployment
    • To real-time visibility across all business processes and data
    • To track metrics across silos, departments, and systems
    • To freedom of choice
  • Whitman College