KACE Before the Point How do you position a startup to ensure that all their resources are focused on the right message? The Point That Matters Saves you time, saves your company money Unique:   The only appliance-based solution Metric:   KACE Time, KACE Savings Debate:   An appliance saves the most time and money Hill Leading Systems Management Appliance Elevator Story KACE is the leading systems management appliance company. Our customers usually install in one day at one-third the cost of software alternatives. Proving the Point Prior to ZOOMing, KACE called their KBOX an "IT automation appliance." Focus group testing found that the words "IT" and "automation" resonated poorly with their target market, so we helped them reposition as a Systems Management Appliance, and even threw in a catchy tagline: Systems Management. Done. "The results of the ZOOMing Process blew my mind. "We were able to crisp up our positioning and drive that thinking into our product development process, our sales process, our customer support process, really, every aspect of our business. I would recommend ZOOM to anyone." — Rob Meinhardt, Co-Founder and CEO, KACE August, 2007