Pinnacle Before the Point How do you tell one story when you're in several very different businesses? The Point That Matters Total Video Solution: At home, at work and on the air Hill Digital Video Solutions Elevator Story Pinnacle is the global leader in digital video solutions that span beginner to broadcast. More people use Pinnacle at home, at work and on the air than any other products. We're as simple or advanced as you need. Proving the Point ZOOM's competitive analysis clearly demonstrates that Pinnacle is the only player whose offerings span beginner to broadcast...something that proved enticing enough to the competition that they were later acquired by industry powerhouse Avid Technologies.   "The ZOOMing Process was phenomenal, and we're thrilled with the results. "The process was disciplined, the people were phenomenal to work with, and we ended up with universal buy-in on a simple, powerful message that we're all very excited about. ZOOM overdelivered on all its commitments." — Robert Wilson Senior VP, Pinnacle Systems March, 2003