RMS Before the Point
How do you foster Internet-based technology in a conservative vertical market through striking cooperation rather than threatening established companies?
The Point That Matters
The most complete and independent view of your natural hazard risk portfolio
Hill
Natural Hazard Risk Management Services
Elevator Story
RMS is the market leader in desktop applications for managing and quantifying CAT risk.
Today, we leverage the Internet to give customers the most complete, independent view of their portfolio of natural hazard risk. Our clients underwrite 80% of the global risk premium associated with natural hazard risk.
Proving the Point
In 2008, RMS returned to ZOOM for a fresh positioning project.
"ZOOM helped us apply a disciplined and independent research approach to better understand our market needs and articulate a winning message.
"The ZOOMing Process identified a Point That Matters that builds a bridge from our past strengths to our future growth, and it highlighted important management issues for us to focus on to ensure the success of our marketing message."
