StreamServe Before the Point How do you get senior-level executives to understand and value a new hill? The Point That Matters Meeting the distinct needs of customer preferences, business changes, and IT integration Unique:   More input and output channels Metric:   Total number of possibilites StreamServe customers have to create and deliver enterprise documents Debate:   How quickly can the customer change his preferences? How easily can the business change the content? How easily can IT change the input, output and integration? Hill Enterprise Document Presentment Elevator Story StreamServe is the leader in enterprise document presentment. Enterprise documents are like traditional documents, but they're generated by enterprise applications, not limited to print, and are 2-way communication enabled. What makes StreamServe's enterprise document presentment unique is it helps your company meet the many diverse needs of customer delivery preferences, business changes and IT integration. Proving the Point "ZOOM helped StreamServe resolve its directional tension by providing a breakthrough positioning that described how we could differentiate, and define our new hill in a context customers understand and value. It pays to be ZOOMed." — Erik Tiller, Chairman, StreamServe, Inc. & partner, Amerscan Capital Management   "The software business is filled with companies looking for what makes them different. StreamServe is a fast growing enterprise software company that, like many others, was engineering driven. Our market positioning and messaging was done by others, not us. "ZOOM reversed this model and gave us what matters. Clear and simple positioning. Get ZOOMed soon." — Chris Stone, President and CEO, StreamServe, Inc. June, 2005