ZOOM Marketing: The Point That Matters

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	"The work we did with ZOOM is benefitting all of Adobe."
	— John Kunze VP and General Manager, Adobe Internet Products Group

	"ZOOM did an outstanding job for us."
	— Brodie Keast Senior VP and General Manager, TiVo Media and Services Business

	"Without a doubt, I would absolutely, hands-down recommend ZOOM."
	— Ellyn Raftery Chief Marketing Officer, Unisys

	"Their technique for aligning you with your customers and your market is pure genius, and always an eye-opener."
	— Mark Jarvis Chief Marketing Officer, Oracle

	"The ZOOMing Process was one of the most valuable marketing exercises we accomplished all year."
	— Doug Frederick President, EDS I-Solutions

	"I couldn't be more pleased with the results of the ZOOMing Process."
	— Byrne K. Mulrooney President, Staffing & Workforce Solutions, Spherion

	"ZOOM not only helped us position a company, but define our business strategy as a whole."
	— Deborah Rosen Executive Vice President, Marketing, Industry Solutions and Business Development

	"The ZOOMing Process was phenomenal, and we're thrilled with the results."
	— Robert Wilson Senior Vice President, Pinnacle Systems

	"The ZOOMing Process went above and beyond my expectations."
	— Michael Buhr Senior Director Enterprise Marketing, Palm, Inc.

	"The results of the ZOOMing Process blew my mind."
	— Rob Meinhardt, Co-Founder and CEO, KACE

	"The ZOOMing Process resulted in a breakthrough positioning and a Point That Matters that galvanized the company."
	— Dave Cone CEO, Camstar

	"We’re so ecstatic with the results that its completely re-charging and re-energizing the company."
	— Rick Jackson CMO and SVP of Corporate Strategy, Borland Software

	"The ZOOMing approach should be a standard regular process for any serious business wanting to win.”
	— Jeff Snipes CEO, Ninth House

	"ZOOM did an excellent job and I would heartily recommend them to any company large or small."
	— Peter Blackmore Chief Operating Officer, UTStarcom

	"This is the second time we've worked with ZOOM and you guys are the greatest."
	— Rod Butters Senior VP, Product Strategy Aspect Communications

	“We were thrilled with the results—ZOOM objectively synthesized our view, our customers' view and our prospects' view into a clear, differentiated positioning for the company.”
	— Kathi Kaplan Chief Marketing Officer, Coremetrics

	"ZOOM gave us what matters. Clear and simple positioning. Get ZOOMed soon."
	— Erik Tiller Chairman, StreamServe, Inc. and Partner, Amerscan Capital Management

	"ZOOM excels at taking complicated technology and finding a breakthrough that resonates internally and in the marketplace.”’
	— John G. Reardon Operating Partner, J.C. Morgan Partners LLC

	"I would highly recommend them, and actually I’m doing that already."
	— Vic Mahadevan CEO, NeoEdge Networks

	"They kept cranking until they found the answer and even gave us more than we bargained for."
	— John Stormer Vice President, Marketing and Business Development, TimeBridge

	"Without a doubt, ZOOM has done the best positioning work I have ever been involved with."
	— Barry James Folsom President and CEO, PlaceWare Web Conferencing

	"The Point That Matters really does matter."
	— Chris Shipley Executive Producer, DEMO Conferences

	"I've recommended your services over and over again, and every time I'm happy with the results—which keeps me coming back!"
	— Kevin Fong General Partner, Mayfield Fund

	"ZOOM helped us apply a disciplined and independent research approach to better understand our market needs and articulate a winning message."
	— Hemant Shah President, RMS

	"ZOOM's creative and enthusiastic team helped us refine our messaging and focus on the key points that resonate with our users, and prospective users."
	— David Feller, VP of Marketing, StumbleUpon

	"Thanks to The Point That Matters, we stand out from the competition."
	— Bulent Celebi President and CEO, Ubicom

	"Working with ZOOM, we discovered a category that was unique and represented the next step for business on the Internet."
	— Ruann Ernst Chairman and CEO, Digital Island

	"ZOOM helped us cut through the industry jargon and package a tight message that is readily understood by our prospects."
	— Rick Bohdanowicz VP of Marketing, Aventail

	"You guys hit a home run."
	— William Donahoo Marketing VP, CyberSource

	"Aside from helping us focus on what differentiates us from competitors, The ZOOMing Process brought the management team closer together."
	— Ashok Santhanam Chairman, Inventa

	"ZOOM's ability to effectively sell the results at the highest levels of the company is a large part of the project's success."
	— Margaret Epperheimer Senior Vice President, Marketing Exodus, a Cable & Wireless Service