Clients who win do it by staying true to their story.
Sometimes you need a little outside guidance to stay True North. Even a well-intentioned copywriter can fall back to the old story. In the words of one client, “Don’t take this beautiful cake batter and just pour it into a rusty old cast-iron skillet.”
“The positioning guide really helps new marketing partners understand your industry, your customers and why you developed the messaging from the start. They’ve ramped up a lot quicker than if we didn’t have it.”
– Denise Persson, CMO
“ZOOM helped us put the messaging work into action. It has raised the bar in terms of our communication. The alignment I really wanted to create is now in place.”
– Ken Sims, CEO
“Product, sales, marketing, messaging—that’s all come into alignment now through the efforts of ZOOM.”
– Chuck Berger, CEO
"ZOOM's product alignment took us from 166 features to five killer concepts that everyone was really excited about."
– Dariusz Paczuski, VP of Marketing