Process

We bring together creativity and science. ZOOM’s process combines creative brainstorming with real customer and prospect feedback.

The ZOOMing Process

Our proven methodology uncovers your positioning in four steps.
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Discover the core elements of your story.

The Science of Positioning

Applying the scientific method.
Science of Positioning

At ZOOM, our process is more closely aligned to adamantine physics than squishy, creative, think-tank expression. However, it is not devoid of creativity – this is where breakthroughs and innovation shine through.

Just like in the scientific method, scientists have confidence in the answer because of the process. The same goes for ZOOMing. 90% of our clients adopt our recommendations, because they believe in the ZOOMing process.