“ZOOM brings a process that works, people that engage and collaborate, and a perspective you can’t get internally.”
– Tom Kemp, President and CEO
“ZOOM has a system that works. They get the right data but really take a creative approach.”
– Jeff O’Mara, Senior Director
“If you believe in measuring your lead gen metrics or doing A/B testing on your content, then why wouldn’t you use a formal process to get to your market positioning? That’s what ZOOM does.”
– Rod Butters, CTO
“As a marketer, I learned a lot from this process. ZOOM has applied a lot of the same type of processes that are happening in the consumer world to the B2B world.”
– Denise Persson, CMO
At ZOOM, our process is more closely aligned to adamantine physics than squishy, creative, think-tank expression. However, it is not devoid of creativity – this is where breakthroughs and innovation shine through.
Just like in the scientific method, scientists have confidence in the answer because of the process. The same goes for ZOOMing. 90% of our clients adopt our recommendations, because they believe in the ZOOMing process.