Data-Driven Positioning
Find your breakthrough story through customer and prospect testing
Our data-driven approach solves the two hardest positioning challenges: coming up with a creative breakthrough and driving buy-in. Our three testing frameworks generate the best ideas that resonate with your leadership team, customers and prospects.
We start with a mindful leadership brainstorm where we positively build on your team’s best ideas for your market category and differentiation—we call this framework one.
We then test framework one with customers who love you to get their feedback and visionary ideas.
Based on what we learn from customers, we tune concepts and create and test framework two with prospects critical to your growth.
After analyzing what we’ve learned from prospects, we create framework three and survey your customers and prospects for a final validation of your breakthrough story.
We engage your team in our data-driven innovation at each milestone, providing leaders with the confidence to go to market with the positioning and messages that drive growth.
The 6 Advantages of Data-Driven Positioning
Be clear about your differentiation
Nail what’s unique about you and why it matters in a few words.
Get team buy-in
Instill confidence and evade bias with data from your audience.
Shorten the sales cycle
Get to The Point That Matters faster and deposition competitors.
Optimize marketing spend
Target your marketing dollars to drive consistent messaging the market wants to hear.
Speak in your customers’ voice
Cut through buzzword clutter and speak directly to what motivates customers and prospects.
Align your strategy and roadmap
Identify features and next steps that drive home your positioning over the next few years.
The Science of Positioning
Co-CEO Nick Copping explains the benefits of the ZOOM Marketing approach. The scientific method give scientists confidence in the answer because of the robust testing process. The same goes for the ZOOM Marketing data-driven positioning process. Ninety percent of our clients adopt our recommendations because data support the result.
“ZOOM’s approach and frameworks are world-class. It got the exec team aligned and invested in our new direction.”
“I love ZOOM’s data-driven process. You know at the end you’ll get to the best positioning for you.”
“You can now marry your gut feel with data from customer insights. That helped us land in a really good place.”
Deliverables
Everything you need to tell your story
The Point That MattersSM
Unique
Authentic to your company’s DNA
Credible
Proof you can deliver on your promise
Purposeful
Inspires customers, employees and community