The ZOOM process

Our proven methodology uncovers your market positioning in four steps with you

ZOOM Process hill

4

Prospect testing

Final concepts tested with your target in focus groups or surveys inform final recommendations


3

Midpoint analysis

Analyze findings from customers, drive breakthroughs and develop final concepts to test


2

Customer interviews

In-depth interviews with key customers, partners and analysts to test initial concepts and discover unknowns


1

Leadership brainstorm

Workshop to uncover the team’s ideas and identify the best positioning concepts for market testing


0

Market & technical deep dive

Interview client’s sales and tech gurus, get to know your vision, strategy, technology and competition

Deliverables

Everything you need to tell your story

Hill

The market category you will lead

Hill definition

Define the hill on your terms

The Point That MattersSM

Your single most important differentiator

Message pillars

Message pillars

Message pillars

Proof points that bring home your Point That Matters

Competitive analysis

Analysis of your competitors’ positioning

Rollout services

Make your rollout as epic as your positioning
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Sales presentation

Complete with talking points to tell your new story

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Sales tools

Sales call script, email touches and talking points

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Campaign platform

Concept, creative brief, manifesto and execution ideas

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Web home page

Concept and copy for the greatest impact

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Positioning guide

Copy blocks, boilerplate, storyline, buyer personas, case study outline

The Point That Matters

Your most important differentiator
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Unique

Authentic to your company’s DNA

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Credible

Proof you can deliver on your promise

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Purposeful

Inspires customers, employees and community

At ZOOM, our process is more closely aligned to adamantine physics than squishy, creative, think-tank expression. However, it is not devoid of creativity – this is where breakthroughs and innovation shine through.

Just like in the scientific method, scientists have confidence in the answer because of the process. The same goes for ZOOMing. 90% of our clients adopt our recommendations, because they believe in the ZOOMing process.

The Cost of Missing The Point

Is your team hitting the bullseye with your positioning? Find out by answering four simple questions.
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bullseye