The ZOOM process
Our proven methodology uncovers your market positioning in four steps with you
Final concepts tested with your target in focus groups or surveys inform final recommendations
Analyze findings from customers, drive breakthroughs and develop final concepts to test
In-depth interviews with key customers, partners and analysts to test initial concepts and discover unknowns
Workshop to uncover the team’s ideas and identify the best positioning concepts for market testing
Market & technical deep dive
Interview client’s sales and tech gurus, get to know your vision, strategy, technology and competition
The market category you will lead
Define the hill on your terms
The Point That MattersSM
Your single most important differentiator
Proof points that bring home your Point That Matters
Analysis of your competitors’ positioning
I can't credit any vendor more
with really having moved the needle for our company.
Rob Meinhardt, GM, Customer Solutions, Dell
The real advantage of the ZOOM process is that we now have one way to express our differentiation in simple, consumable terms that everybody across the company uses.
Rick Jackson, CMO, Qlik
I’ve worked with ZOOM twice and love the process. You get a 360° view from all your constituencies. It’s a very data-driven process, combined with creativity, so you know you really get to the best results.
Denise Persson, CMO, Snowflake
Their technique for aligning you with your customers and your market is pure genius, and always an eye opener.
Mark Jarvis, CMO, Oracle
Complete with talking points to tell your new story
Sales call script, email touches and talking points
Concept, creative brief, manifesto and execution ideas
Web home page
Concept and copy for the greatest impact
Copy blocks, boilerplate, storyline, buyer personas, case study outline
Authentic to your company’s DNA
Proof you can deliver on your promise
Inspires customers, employees and community
At ZOOM, our process is more closely aligned to adamantine physics than squishy, creative, think-tank expression. However, it is not devoid of creativity – this is where breakthroughs and innovation shine through.
Just like in the scientific method, scientists have confidence in the answer because of the process. The same goes for ZOOMing. 90% of our clients adopt our recommendations, because they believe in the ZOOMing process.