ZOOM was incorporated on April 1, 1997. Co-CEOs Nick Copping and Ellie Victor bring a unique combination of technology, marketing and communication expertise to bear for ZOOM's clients. Ellie and Nick have established a rare partnership in values and approach to marketing.

Nick is a technologist who began his career as a physicist at Caltech. Nick was formerly director of corporate engineering for Hewlett-Packard and CEO of two companies (Atherton Technology and CRI). Nick was VP of Strategic Customer Relationships at ParcPlace-Digitalk where he and Ellie met. He's also an accomplished musician, who began making studio recordings at the age of 15.

Ellie's background is in communication. She was formerly a principle at Cunningham Communication where she helped the company grow from 23 employees to the largest independent public relations agency. At Cunningham, Ellie directed public relations for Hewlett-Packard, Motorola, Taligent, Electronic Arts and Gemini Consulting. Prior to founding ZOOM, Ellie was VP of Corporate Marketing at ParcPlace-Digitalk. Her enthusiasm for high-tech marketing is only matched by her enthusiasm for tennis - "avid" would be a serious understatement.

Ellie and Nick have assembled a hardworking, diverse and creative team of like-minded professionals and have found Points That Matter for companies including EDS, Palm, Adobe, TiVo, Sun, Pinnacle Systems, Oracle and numerous start-ups. In their spare time, they give seminars on the ZOOM Philosophy to groups including the Business Marketing Association, TEC and even students in the East Palo Alto Tennis and Tutoring program.


ZOOM is proud to work with a select group of business partners. These companies have a proven track record of working together with ZOOM clients to help make their Point That Matters real. We encourage you to contact them to develop an extended team that knows how to help you build a successful business around your Point That Matters.

Business Strategy:
FOCUS, Inc. - a strategic management consulting firm that works with companies (from $100 million to $50 billion in sales) to develop the right business strategy - one that will take maximum advantage of the growth, profit, and diversification potential in a business.

Organizational Development:
The Table Group is a small management consulting firm specializing in organizational and executive development services specializing in he behavioral aspects of an organization with a special focus on executive development, intra-organizational communication, and human systems design.

Public Relations:
Ruder Finn/Switzer provides strategic communications and investor relations services to emerging companies and established leaders in technology, consumer products, healthcare, biotechnology and financial services. Comprised of seasoned PR and IR professionals, their flexible and responsive teams harness energy, intelligence and creativity to produce quality results.

Venture Capital:
Mayfield Fund Since 1969, Mayfield has been making an impact on the way people live and work. That's because we know how to nurture promising next-generation industries and companies. As a partnership of financial, technical and management experts, we understand how to turn a great vision into a business, and a business into a success.

Foundation Capital are entrepreneurs first and foremost. Each of us left successful careers in industry to work in venture capital because we wanted to pursue our passion: working with other entrepreneurs to build great new companies. That involves money, of course. But even more important is the effort, the perspective, the experience and the enthusiasm we invest. That's especially important when working with companies in their formative stages, which is our preference.

Design:
1185 Design
Whitespace Design


ZOOM's approach to community involvement
is to find things we believe in and provide support of both time and money.

EPATT
The East Palo Alto Tennis and Tutoring program is ZOOM's favorite charity because it's a great example of helping people help themselves. EPATT, a chapter of Youth Tennis Advantage, was set up 12 years ago to introduce kids in the community of East Palo Alto to goal-setting and achievement. The kids are taught tennis and tutored in academics every afternoon by volunteer Stanford students.

Stanford Tennis
ZOOM has sponsored Stanford's men's and women's tennis teams since 1999. Stanford owns the college tennis "hill", with 31 national championships between the men's and women's teams. ZOOM likes sponsoring Stanford tennis because as part of the deal, they let us invite clients and friends to hit with the players once a year!

DEMO
ZOOM first sponsored the DEMO conference in 1999. DEMO is the premier conference for showcasing the hottest new technology products each year. ZOOM likes the DEMO approach because it forces companies to tell their story on stage in about 8 minutes, and to facilitate that DEMO has counseled its presenters to focus on a Point That Matters.