How to boldly position against
large competitors?

ZOOMing success

“It’s data-driven, so that was important for us and the fact that we were able to get feedback from customers on what made us different as company and also at the product level.”

Birgit Fleurent, CMO

Positioning at a glance


Create a bold statement that gives the market clarity about who we are and what sets us apart, while maintaining Accuray’s history of innovation and integrity


Patient-first cancer treatment

The Point That Matters

Innovating patient-first cancer treatment for better outcomes and fewer side effects



Accuray SVP Operations and R&D Andy Kirkpatrick is husband to long time ZOOM client and friend Judy Kirkpatrick (Adobe). We’re grateful Andy introduced us to Accuray!