Birst

How do you make analytics sexy?

ZOOMing success


“I’d requested messaging that’s a little ‘edgy’ a little ‘sexy,’ only to find out they came out as the dirty little secrets. The value of the dirty little secrets was that they told our message in a way that really resonated with our audience.”

Wynn White, VP of Marketing

Positioning at a glance

Challenge

“Every message has been tried in this market.”
Brad Peters, Birst CEO

Breakthrough

Expose the dirty little secrets in the BI industry and show counters them with a "Birst of Truth. Here are a few:
Dirty Little Secret:
Data buried in silos fuels departmental politics.
Birst of Truth:
Connecting the silos brings the company together.
Dirty Little Secret:
What one department calls a “contact”; another calls a “lead”.
Birst of Truth:
A “lead” is “lead” in every department.

Metrics

⅓ of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy

The Point That Matters

Fastest way to answer your most pressing business questions — and then all the ones you didn’t know to ask

ZOOM
Wynn White Ellie Victor

Birst CMO Wynn White brought ZOOM into Birst after his formerly ZOOMed company, KACE, was acquired by Dell.
He has hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner