Dell

How do you position six different lines of business from BPO to customer support?

ZOOMing success

“I have lost a considerable amount of sleep and gained a considerable amount of pounds worrying about what we were going to get from you guys. I love what you’ve come up with.”
Mona Charif, VP, Marketing and Communications, Dell

Positioning at a glance

Challenge

Position six lines of business, from business process outsourcing to customer support, representing 29% of Dell’s revenue (combined with Dell Enterprise Solutions)

Breakthrough

Dell is personalizing services just like we personalized PCs