How do you position the number three player as the leader?
“The process was one of the most valuable marketing exercises we accomplished all year.”
Doug Fredrick, President, EDS I-Solutions
In May of 2008, EDS was acquired by HP.
in 2001 EDS was squeezed between IBM Global Services and Accenture
Single point of responsibility from business strategy through IT execution
Largest pure-play global services
The Point That Matters
To win in the digital economy, you need a single point of responsibility from business strategy through IT execution
Through Nick’s relationship with Doug Frederick — who led the Boeing 777 documentation system redesign and build with CRI (where Nick was CEO) — Doug engaged ZOOM for the EDS repositioning project