EDS

How do you position the number three player as the leader?

ZOOMing success

“The process was one of the most valuable marketing exercises we accomplished all year.”
Doug Fredrick, President, EDS I-Solutions

In May of 2008, EDS was acquired by HP.

Positioning at a glance

Challenge

in 2001 EDS was squeezed between IBM Global Services and Accenture

Breakthrough

Single point of responsibility from business strategy through IT execution

Hill

Largest pure-play global services

The Point That Matters

To win in the digital economy, you need a single point of responsibility from business strategy through IT execution

ZOOM

Through Nick’s relationship with Doug Frederick — who led the Boeing 777 documentation system redesign and build with CRI (where Nick was CEO) — Doug engaged ZOOM for the EDS repositioning project