Iovation

How do get your story out of the weeds?

ZOOMing success

“ZOOM was really instrumental at helping us galvanize three companies’ perspectives and have a cohesive marketing message.”
Mark Fulgham, VP Data Center Marketing

Positioning at a glance

Challenge

After multiple messaging trials, iovation came to ZOOM in 2015 to align the company behind one strategic message and to clarify its product naming architecture

Breakthrough

iovation's higher level of granularity instantly authenticates good users, blocks fraudsters and creates the best possible experience for customers

Credibility

Intelligence on over 3 billion global devices and growing