Microsoft

How can a tech giant adapt to a paradigm shift?

ZOOMing success

“ZOOM marketing has a system that works. They get the right data but really take a creative approach.” 

Jeff O’Mara, Senior Director

Positioning at a glance

Challenge

Modernize Microsoft’s traditional PR model to compete in the online world

Breakthrough

Individual, customized delivery models for top influencers Give Microsoft a clear voice in the blogosphere — identify and coronate the voice of Microsoft online