How do you create a hill that becomes a household name?

ZOOMing success

“Without a doubt ZOOM has done the best positioning work I have ever been involved with.”

Barry James Folsom, President and CEO

PlaceWare was acquired in 2003 by Microsoft and provides base technology for Office conferencing

Positioning at a glance


Create a household term for a new technology


Real meetings, no travel


Web conferencing

The Point That Matters

You don’t have to travel to have a real meeting