Positioning Rollout Services

Let’s work together so your roll out is as epic as your positioning.

Clients who win do it by staying true to their story.
Sometimes you need a little outside guidance to stay True North. Even a well-intentioned copywriter can fall back to the old story. In the words of one client, “Don’t take this beautiful cake batter and just pour it into a rusty old cast-iron skillet.”

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Alignment & Content marketing icon
sales and marketing

Sales enablement

  • Sales presentation
  • Sales positioning guide
    • Key positioning elements
    • Buyer personas, including source of pride & frustration
    • Tone & voice
    • Talking points
    • Sales call script
    • Sales email

Marketing rollout

  • Campaign “big idea”
  • Positioning briefing with marketing team and agencies
  • Corporate presentation
  • Marketing positioning guide
    • Key positioning elements
    • Company boilerplate
    • Copy blocks
    • Buyer personas, including what makes them proud & frustrated
    • Tone & voice
    • Talking points
    • Case study outline
    • Email campaign copy
  • Business white paper that tells the new market position story

Sales & marketing enablement

  • Positioning briefing with sales & marketing team and agencies
  • Sales presentation
  • Sales & marketing positioning guide
    • Campaign “big idea”
    • Key positioning elements
    • Company boilerplate
    • Buyer personas, including source of pride & frustration
    • Tone & voice
    • Talking points
    • Sales call script
    • Case study outline
  • Business white paper that tells the new market position story

Portfolio