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      <image:title>Insights - The Brain Science Behind Brand Positioning: 3 Moves For Category Leadership&lt;/span&gt; - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Marketing Is Owning A Hill (And Then A Mountain): What Leaders Do Right - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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      <image:title>Insights - Marketing Is Owning A Hill (And Then A Mountain): What Leaders Do Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Most Important Issue We’re Not Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Photo credit: Farm Sanctuary</image:caption>
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      <image:title>Insights - The Most Important Issue We’re Not Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Most Important Issue We’re Not Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Most Important Issue We’re Not Talking About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zoommarketing.com/insights/oscar-winning-stories</loc>
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    <lastmod>2025-10-10</lastmod>
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      <image:title>Insights - Every Brand Has an Oscar-Worthy Story - Make it stand out</image:title>
      <image:caption>2x Academy Award®-winning filmmaker, Ben Proudfoot and me (Ellie Victor).</image:caption>
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    <loc>https://www.zoommarketing.com/insights/hot-b2b-positioning-trends</loc>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>Insights - Hot Right Now in B2B Messaging: Governance, Tuning, AI Hallucinations and Data Control - Make it stand out</image:title>
      <image:caption>Nick trains scuba instructors as a PADI Course Director, the highest professional rating in recreational scuba diving.</image:caption>
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    <loc>https://www.zoommarketing.com/insights/3-myths-debunked</loc>
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    <lastmod>2025-08-15</lastmod>
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      <image:title>Insights - Positioning Myths We Wish More Founders Knew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Insights - Humor: The Underrated Advantage In B2B Marketing - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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      <image:title>Insights - Humor: The Underrated Advantage In B2B Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.zoommarketing.com/insights/4-lessons-to-stand-out-with-ai-93dnp</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Insights - Everyone’s Talking About AI. Here’s How To Stand Out. - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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      <image:title>Insights - Everyone’s Talking About AI. Here’s How To Stand Out. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - Everyone’s Talking About AI. Here’s How To Stand Out. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zoommarketing.com/insights/3-positioning-strategies-for-growth</loc>
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    <lastmod>2025-08-01</lastmod>
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      <image:title>Insights - 3 Positioning Strategies to Fuel Your Company’s Growth - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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    <image:image>
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      <image:title>Insights - 3 Positioning Strategies to Fuel Your Company’s Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.zoommarketing.com/insights/claudiaskyehart</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Insights - Why we❤️Claudia Skyehart - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
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    <image:image>
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      <image:title>Insights - Why we❤️Claudia Skyehart - Make it stand out</image:title>
      <image:caption>Zombie Claudia at the high-school haunted house she took the lead in organizing, discovering her love for project management.</image:caption>
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      <image:title>Insights - Why we❤️Claudia Skyehart - Make it stand out</image:title>
      <image:caption>Claudia blends data with creativity, bringing empathy to the hustle-bustle tech world.</image:caption>
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      <image:title>Insights - Why we❤️Claudia Skyehart - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.zoommarketing.com/insights/ai-wonderland</loc>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Ellie Victor, Co-CEO</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/0f6c5ef6-b613-4ac4-8968-61873f6beb1a/Nick.png</image:loc>
      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Nick Copping, Co-CEO</image:caption>
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    <image:image>
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      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Lori Smith, Vice President</image:caption>
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    <image:image>
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      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Claudia Skyehart, Client Director</image:caption>
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      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Elaine Farley, Operations Manager</image:caption>
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    <image:image>
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      <image:title>Insights - ZOOMing in an AI Wonderland - Make it stand out</image:title>
      <image:caption>Sydnie Switzer, Account Coordinator</image:caption>
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    <loc>https://www.zoommarketing.com/insights/suprising-advantages-of-mindfulness-lnkbh</loc>
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    <lastmod>2025-03-18</lastmod>
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      <image:title>Insights - 4 Strategies For Bolder, More Believable Positioning - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - 4 Strategies For Bolder, More Believable Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.zoommarketing.com/insights/scuba-diving-and-positioning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:title>Insights - Beyond the Surface: Exploring the Similarities Between Scuba Diving and Positioning - Make it stand out</image:title>
      <image:caption>Nick trains scuba instructors as a PADI Course Director, the highest professional rating in recreational scuba diving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/inner-game-of-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
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      <image:title>Insights - The Inner Game of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/vc-investing-in-humanity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/2c4b4b97-30cc-42c2-b557-d4442b48b68d/CEO+summit+screen.jpg</image:loc>
      <image:title>Insights - Why This VC is Investing in Humanity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/b13f6612-a13d-406d-975a-beeb351ca8a0/Steven+Woods.png</image:loc>
      <image:title>Insights - Why This VC is Investing in Humanity - Make it stand out</image:title>
      <image:caption>Steven Woods, Partner &amp; CTO, Inovia Capital</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/d476a19f-3d2b-4bde-b212-f6cadeb8667b/Isabelle+-+Inovia.png</image:loc>
      <image:title>Insights - Why This VC is Investing in Humanity - Make it stand out</image:title>
      <image:caption>VP, Marketing and Communications, Inovia Capital</image:caption>
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    <image:image>
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      <image:title>Insights - Why This VC is Investing in Humanity - Make it stand out</image:title>
      <image:caption>Founders mingling at the Inovia CEO Summit</image:caption>
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  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-tj-waldorf</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/9fc0e0b5-92c0-4c63-aeb6-75ee7aedf094/Good+Vibes+balloons.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>TJ’s hospital room vibes post-surgery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/4d8186ec-f4e9-4747-826c-22c637528dcc/Screenshot+2024-07-09+120227.png</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>TJ shares how a positioning and brand refresh drives buyer resonance, customer advocacy, internal alignment—and ultimately, demand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7224bb98-7197-4d2f-8b0c-70006404689a/Hands+together+in+a+heart.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/insights/position-when-tech-is-warp-speed</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/3d071095-4ddb-4e91-9525-145ab00ce810/iStock-184868762.jpg</image:loc>
      <image:title>Insights - How Do You Position When Tech is Moving at Warp Speed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-playbook</loc>
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    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e1a234e0-14b8-422c-babe-6cc5b35bdcde/Playbook+business+chalkboard.jpg</image:loc>
      <image:title>Insights - The Positioning Playbook: How to Create a Guide That Aligns Your Organization&lt;/span&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/suprising-advantages-of-mindfulness</loc>
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    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/a5c7504a-946f-456f-a2c7-7c2b2a531e03/The+Surprising+Advantages+of+Mindfulness</image:loc>
      <image:title>Insights - The Surprising Advantages Of Mixing Mindfulness And Marketing - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - The Surprising Advantages Of Mixing Mindfulness And Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/mastering-the-art-of-brand-positioning-with-data</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/6f5d30dd-3d04-4782-a728-a38bc92d73d5/Screenshot+2024-03-14+113730.png</image:loc>
      <image:title>Insights - Mastering The Art Of Brand Positioning With Data - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - Mastering The Art Of Brand Positioning With Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/the-road-to-revenue</loc>
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    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/3b2a3a89-367b-4830-b01d-99726f26b35e/Road+to+Revenue+image.png</image:loc>
      <image:title>Insights - The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-denise-persson</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/0e7423ab-f142-4aa0-835e-5c2197b98064/Denise+Persson+Snowflake+CMO.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1de65289-c0de-4489-950c-3186cea8bc99/Denise+Persson+Snowflake+skis.PNG</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - “The best things in life are on the other side of fear. You just have to walk right through it.”</image:title>
      <image:caption>Photo: Natalie &amp; Cody Gantz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/5b8cc57a-1e1e-42e1-9a40-d9b740f23da5/say+hello+to+data+cloud.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1607996529090-BTXROUV1PTJSL3Y1Q9X2/ZOOM-Marketing_Snowflake_Image.png</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/c687579d-22d0-4115-b191-9ef9beef838f/Make+It+Snow.png</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/8ac63646-4a12-4e92-b82a-d6dc34dfc23d/Snowflake+ELT_Jun_2020.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>The Snowflake Leadership Team</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/what-animals-teach-about-positioning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/bc7b8ff9-2ce7-4964-97df-8bda25956307/Martha%2BEllie.png</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning - Make it stand out</image:title>
      <image:caption>Prof. Nussbaum is introduced by ZOOM Co-CEO Ellie Victor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/db3fccb1-6fa3-44ea-8906-63339175b72e/HPSS-Martha+Nussbaum-LinkedIn.png</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/320d1f07-adb2-4bcd-9f6a-5171be937bde/Animal-Law-e1654006847117.png</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1698706861365-0WF2VHFN199H05QL12FY/humpback+whale.jpg</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1698706560077-L2JMDT9V8TLQ3SUHCKCW/elephants.jpg</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1698706568779-XBH67AVLYGDP42KY513K/sow.jpg</image:loc>
      <image:title>Insights - What Animals Teach Us About Positioning</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-ali-ghodsi</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1632256955914-H7Q2ZPDZ9UF0BYMF754H/Databricks_042221_Ali_Ghodsi_236.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e8b25fa9-94c8-4ed8-a618-c1db7f91b274/Webinar+thumbnail.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Our On Demand ZOOMinar delivers insights from Databricks CMO Rick Schultz, along with Nutanix CMO Mandy Dhaliwal, on how to establish a category and leverage positioning as the foundation for incredible growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1632258108623-AEBISYR7GNNJ5TU4PHDV/No+software+3.jpeg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-mandy-dhaliwal</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ba191a54-963e-4d74-8c00-563214ee13a8/Mandy+New+Headshot.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/87370ef1-6462-41b8-ad83-0ddfc2576007/Mandy+Dhaliwal+top+B2B+influencer.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e8b25fa9-94c8-4ed8-a618-c1db7f91b274/Webinar+thumbnail.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Register to watch our On Demand ZOOMinar for insights from Mandy, along with Databricks CMO Rick Schultz, on how to leverage positioning as the foundation for incredible growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-matt-glickman</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1dbb3c31-bf5e-4b26-9821-aec8143c7603/Matt+Glickman.png</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/f5096e78-c674-4a20-b2a9-aa96834a77f7/Snowflake+ventures+x+genesis.webp</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>From pitching Snowflake in 2015 to Snowflake investing in Genesis today, clarity has been the constant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/cd136862-c29b-46b1-8bd4-e6f6d16111f8/Genesis+home+page.png</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>ZOOM’s no-nonsense clarity test shaped this: AI agents that work securely in the real world, right out of the box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7199c33a-7699-4a7d-995a-1335ff7ee4c3/F1+movie.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Formula1 shifted from a niche motorsport to a global phenomenon that blends technology, storytelling, and community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-leader-gwen-lafage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1538f8ba-5aaf-4aca-aed5-6153396beaeb/IMG_6257+%283%29.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/2ac6f2e2-3224-4912-92ea-ae66cd52d0b8/Sinch+web+home+page-2.PNG</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/587e37af-caf4-4128-8c54-b658b59fb0e9/Gwen+Loop+Podcast.PNG</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Gwen shares how to empower employees to be your best brand ambassadors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/8a35a283-8e8f-4160-80e1-a1acec072a63/The+Data+Cloud.jpg</image:loc>
      <image:title>Insights - Positioning Leader Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/importance-of-taking-a-stance-on-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/55f7c940-b3b8-4ab0-8b05-0a723582a064/AI+lightbulb+image.jpg</image:loc>
      <image:title>Insights - The Importance Of Taking A Stance On AI - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - The Importance Of Taking A Stance On AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/humane-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7cdaab7c-b8fb-41d6-883f-0e5079e34d87/Ellie+Sheba+Carmel.jpg</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Make it stand out</image:title>
      <image:caption>ZOOM co-CEO Ellie Victor with her husky-shepherd rescue, Sheba</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7b16fd82-f072-4ca6-b502-7579fefcc39d/Article+header+-+happy+and+sad+earth.png</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/252449c6-c310-49e2-95a8-c5bc3b714794/martha-nussbaum-clean.jpg</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/df64d7a5-f046-4280-a3d7-598a6b29ee82/CBheadshot.jpg</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/d7151390-b32f-40de-8d0b-95dea36ac384/bray-daina.jpg</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1634762202869-QZGCU3YYK0FR7W9MGOMI/article.PNG</image:loc>
      <image:title>Insights - Humane Planet: Thought Leaders for a Sustainable World - Scaling Animal Advocacy Through Tech and Innovation</image:title>
      <image:caption>Impossible Foods CEO Pat Brown, MD and PhD &amp; Sweet Farm co-founder and nuclear engineer Nate Salpeter PhD Scaling Humane and Sustainable Impact through Tech and Innovation Saturday, November 13th, from 2:30 to 3:30 p.m. (PDT) Join Pat &amp; Nate for the premier session of the “Humane Planet” speaker series, a collaboration with Sweet Farm and the Palo Alto Humane Society, inspired and sponsored by ZOOM Marketing. Attendance is open to all and free of charge, with online registration.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/positioning-vs-branding</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/8f34079f-d82c-45d5-a58a-374b135d2a78/Positioning+vs.+Branding+image.jpg</image:loc>
      <image:title>Insights - Branding Vs. Positioning—and How to Seamlessly Blend Them - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - Branding Vs. Positioning—and How to Seamlessly Blend Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/our-position-on-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/d25dd474-a515-4513-858e-d7c73575e729/AI+POV+v2-banner.jpg</image:loc>
      <image:title>Insights - Our Position on AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/7-signs-to-reposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/f14c2120-ef2d-46d8-865c-97bfb44358f5/7+signs+banner+2.png</image:loc>
      <image:title>Insights - 7 Signs It’s Time to Reposition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/brand-positioning-and-tennis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/2730f1ec-292a-4e5a-8ef2-c69cee9fd2cc/452px-Rafael_Nadal_%2819047517620%29.jpg</image:loc>
      <image:title>Insights - What Can We Learn about Brand Positioning from the Sport of Tennis? - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/112e1ded-50d5-4160-9170-b98eba9e5e61/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - What Can We Learn about Brand Positioning from the Sport of Tennis? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/forbes-council</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1721414499649-C2ZX7QHVVQVY9ZXXQZ8Q/Ellie+Victor%2C+Forbes+Agency+Council.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - San Francisco, August 8, 2023—</image:title>
      <image:caption>Ellie Victor, Co-CEO of ZOOM Marketing, Silicon Valley’s first and longest-lasting positioning agency, has been accepted into Forbes Agency Council, an invitation-only community of business  owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1772587321423-J86A5ACPNAQXQQ0TFR93/Brain%2BScience%2Bof%2BPositioning%2Bpic.png</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Positioning isn't a neuroscience. Or is it? Ellie unpacks the brain science behind brand positioning and shares three practical moves to help you lead your category, without fighting how your buyer’s mind works.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1764897361143-L6POJOW77PP4BD5TRHVJ/Owning%2Ba%2BHill.webp</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Category leadership is a discipline. Ellie outlines the three keys that give companies the clarity and momentum to lead their market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1752511798857-NUYPD78LHBCLCPQ5OCUK/Humor.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Humor isn’t fluff—it’s a strategic edge in B2B. Ellie shares why B2B needs a sense of humor and how laughter can build trust, cut through noise, and make an unforgettable brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1746727178410-90NOP679O080J6LU3ZDJ/Everyone%25E2%2580%2599s%2BTalking%2BAbout%2BAI.%2BHere%25E2%2580%2599s%2BHow%2BTo%2BStand%2BOut.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Most AI messaging sounds the same. But it doesn’t have to. Learn 4 lessons—drawn from real client work—for brands that want to break through the noise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1742337840545-DCM0544LVE93PPVEM6YC/3%2BPositioning%2BStrategies%2Bfor%2BGrowth.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>The right positioning makes growth easier, not harder. Learn three key strategies, through real-world examples, that separate market leaders and fuel success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/0f3c4caf-8165-45e4-9200-0dad05cd2d65/Four+strategies+for+bold+positioning.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>How can you make bold promises that customers believe? Learn four quick strategies to make your claims credible, memorable, and measurable, on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1722016996248-JEM3QVOZNHWBQFZ749SQ/Inner%2BGame%2Bof%2BMarketing%2Bimage.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Discover the hidden barriers sabotaging your brand positioning and how to align what you promise with what you deliver to build lasting trust. More on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1711669511381-Y7KSHPQJ2M0S25BX2S1X/Screenshot%2B2024-03-28%2B153920.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too. The 3 surprising advantages on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/10a825ec-b16d-44ee-bb83-853f1b0a6bb6/Screenshot+2024-03-14+113730.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers. Read on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/3a45fdc0-dc40-49d5-bec8-be63e73b5d04/Road+to+Revenue+image.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>How to get your teams aligned and deliver a consistent brand experience, optimize marketing dollars, and close deals faster. The 3 Keys on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/f112dca8-0e16-44c7-99e1-bb9e0679b83c/AI+lightbulb+image.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Why taking a stance on AI matters and how some businesses are leading the way. Learn more on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/f0ba5f7a-17f6-45d3-b8ed-0bc874498dde/Positioning+vs.+Branding+image.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts. Read more on Forbes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7aa3db94-aae7-44a8-b839-05bd3ac1f37f/452px-Rafael_Nadal_%2819047517620%29.jpg</image:loc>
      <image:title>Insights - Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council - Make it stand out</image:title>
      <image:caption>Why does one competitor defeat another and why does one brand win over another? Learn how the pros position on and off the court. Visit Forbes to read more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/lorismith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610429776508-B27YCNQO6A20SEXZ8VWY/ZOOM_Marketing_Lori_Smith.jpg</image:loc>
      <image:title>Insights - Get to Know ZOOM’s Storyteller Rockstar - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/2731e686-48b1-42c1-b4fd-69fab53308a9/Fruitopia.png</image:loc>
      <image:title>Insights - Get to Know ZOOM’s Storyteller Rockstar - Make it stand out</image:title>
      <image:caption>Coca-Cola’s popular Fruitopia, a brand Lori conceived of in high school a decade earlier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/00f52091-ccdf-4ef4-b7c4-485ca9810dcd/Lori+performing+at+Freight+%26+Salvage.jpg</image:loc>
      <image:title>Insights - Get to Know ZOOM’s Storyteller Rockstar - Make it stand out</image:title>
      <image:caption>Lori performing her song “Thunderdome,” at The Freight &amp; Salvage in Berkeley, California</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/data-driven-journey-of-nick-copping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/bf7035ef-4e65-46ec-87bd-59dbd205c37c/Nick+Copping+and+Jeremy+Gund.jpg</image:loc>
      <image:title>Insights - From Scientist to Marketer: The Data-Driven Journey of Nick Copping - Make it stand out</image:title>
      <image:caption>Never a dull moment with Nick, here with Jeremy Gunn, Stanford men's soccer head coach at our 2016 ZOOM Client Dinner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/3a814fdf-5837-4946-9e3e-8c369d768ced/Nick+Copping+at+HP%2C+1985.png</image:loc>
      <image:title>Insights - From Scientist to Marketer: The Data-Driven Journey of Nick Copping - Make it stand out</image:title>
      <image:caption>Nick featured in HP Measure Magazine’s story “Extraordinary People,” September-October 1985</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/61650084-6ccf-452b-8f0e-e02ef5e60557/Nick+and+Ellie+invent+the+data-driven+positioning+process.jpg</image:loc>
      <image:title>Insights - From Scientist to Marketer: The Data-Driven Journey of Nick Copping - Make it stand out</image:title>
      <image:caption>Nick &amp; Ellie during the early days of ZOOM Marketing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/unintended-consequences-of-in-house-positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/0ff81d85-6853-462b-bc70-19539ce38548/person-board-post-it-sticky-note.jpg</image:loc>
      <image:title>Insights - The Unintended Consequences of In-House Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/how-leaders-maximize-marketing-resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/87358433-3adb-401a-b39d-9ffd9cae6920/Business+meeting.jpeg</image:loc>
      <image:title>Insights - How Leaders Maximize Marketing Resources in Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7eb8254b-ce3c-4e60-a430-9582d81a911e/FloQast+logo-new.png</image:loc>
      <image:title>Insights - How Leaders Maximize Marketing Resources in Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/127131ea-c4b9-4cd7-abff-5b7eff950bb0/Snowflake_logo_Logo.png</image:loc>
      <image:title>Insights - How Leaders Maximize Marketing Resources in Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ca8f6111-7588-47bf-8bf7-00071a48c02a/scandit_logo_small.jpg</image:loc>
      <image:title>Insights - How Leaders Maximize Marketing Resources in Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/cf929148-5889-4ac3-92f1-a071f25351ae/Aerospike-logo.png</image:loc>
      <image:title>Insights - How Leaders Maximize Marketing Resources in Challenging Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/gen-z-reveals-emotional-intelligence-in-classroom-positioning-assignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e8dd1367-04e9-4f9e-8ea1-45f3b18882a2/Pinewood+High+School.jpg</image:loc>
      <image:title>Insights - Gen Z Reveals Emotional Intelligence in Classroom Positioning Assignment - Make it stand out</image:title>
      <image:caption>ZOOM bestie, Rob Meinhardt and ZOOM co-CEO, Ellie Victor team up to teach brand positioning at Pinewood School.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/how-data-driven-positioning-boosts-customer-and-community-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7f9d31c8-6d09-4ae1-842f-fd3b11ffd9e8/Shaking+hands</image:loc>
      <image:title>Insights - How Data-Driven Positioning Boosts Customer and Community Support&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/c8dd7f6c-3b86-4478-bc55-e29d0685b0fd/Anaconda_Logo.png</image:loc>
      <image:title>Insights - How Data-Driven Positioning Boosts Customer and Community Support&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ac647e4c-e2df-4119-8903-8d24b07d421c/splashtop-vector-logo.png</image:loc>
      <image:title>Insights - How Data-Driven Positioning Boosts Customer and Community Support&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ca8f6111-7588-47bf-8bf7-00071a48c02a/scandit_logo_small.jpg</image:loc>
      <image:title>Insights - How Data-Driven Positioning Boosts Customer and Community Support&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/68a2229b-e1c1-4a43-a085-c6f9442889e9/Nutanix-Logo-Charcoal-Gray-Digital.png</image:loc>
      <image:title>Insights - How Data-Driven Positioning Boosts Customer and Community Support&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/insights/define-your-hill-own-your-brands-stop-being-constrained-by-the-experts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/63408456-9fd3-4833-aadf-9437ea885854/1-Define-Your-Own-Hill.png</image:loc>
      <image:title>Insights - Define Your Hill on Your Terms, Own Your Brand.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/6973c974-6d71-455b-bfc3-b049a71bf142/Scandit.png</image:loc>
      <image:title>Insights - Define Your Hill on Your Terms, Own Your Brand. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Tandym could now imagine how they could bring their story to the world.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Clients - Tandym - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Snowflake CEO Sridhar Ramaswamy reveals their bold, new market-validated position, “Where Data Does More,” at the 2025 Snowflake Summit in San Francisco. (image courtesy of Snowflake)</image:caption>
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      <image:title>Clients - Snowflake</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/c5530fbe-824b-463b-ab28-7418267f7721/Snowflake+tops+Fortune+50</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Less than 2 years after its positioning initiative with ZOOM, Neo4j announced that it surpassed $200M in ARR and reached a $2B+ valuation.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Watch out On Demand ZOOMinar to uncover insights from Mandy, along with Databricks CMO Rick Schultz, on making positioning the foundation for incredible growth.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/07b75700-6e10-4de1-942a-e2b867f32459/Forbes+pic.PNG</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Databricks CMO Rick Schultz, along with Nutanix CMO Mandy Dhaliwal share insights on how to leverage positioning as the foundation for incredible growth in this On Demand ZOOMinar‍.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e8e27389-99d7-4a09-be70-e945c3391edf/Databricks+Series+L%2C+Dec+16%2C+2025.png</image:loc>
      <image:title>Clients - Databricks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Clients - ThoughtSpot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610069965308-7H80G4D5SV4UE4AX5PHC/Tspot1.png</image:loc>
      <image:title>Clients - ThoughtSpot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/895244aa-c794-4c3c-8d5b-28bccbdfa079/thoughtspot+4.2B.PNG</image:loc>
      <image:title>Clients - ThoughtSpot</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610070046062-HPLMLVMMX1AV74DPUJYB/Tspot+love.png</image:loc>
      <image:title>Clients - ThoughtSpot</image:title>
      <image:caption>Celebrating with Scott at the unveiling of ThoughtSpot's new logo in their impressive new building.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/clients-page/floqast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/0eef361f-4323-4cef-abe7-6141ba497b90/FloQast+Series+E+%241.6B.jpg</image:loc>
      <image:title>Clients - FloQast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/8f9d1b3e-d54b-4e9d-bddf-c10ce8ad03fa/FloQast+Studios.PNG</image:loc>
      <image:title>Clients - FloQast - Make it stand out</image:title>
      <image:caption>FloQast delivers on its positioning with entertainment and content specific to the unique lives of accountants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608439263442-SX5ZHCXVGFKQH75ICMCP/FloQast+and+ZOOM</image:loc>
      <image:title>Clients - FloQast</image:title>
      <image:caption>Lori, Nick, Wynn &amp; Rob going with the Flo at FloQast’s swanky, new digs.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/clients-page/infoblox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610744514499-W6R8N72MS6H911KLEHD8/andersen-infoblox-2-031815_1200xx6417-3618-0-390.jpg</image:loc>
      <image:title>Clients - Infoblox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1631574205275-SCQHBR8YI0BF2HZ1TQO3/Infoblox.jpg</image:loc>
      <image:title>Clients - Infoblox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610744935834-1H23LUYYDANYCFDUUGYM/IB2.png</image:loc>
      <image:title>Clients - Infoblox - Snowflake shares more than double. It's the biggest software IPO ever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610745202994-SU0190GE2JS9JA6A704C/IB3.jpg</image:loc>
      <image:title>Clients - Infoblox</image:title>
      <image:caption>Infoblox CEO enjoying a glass of wine and memories with our Nick at a ZOOM client dinner.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/clients-page/fivetran</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1632854245546-DKPWLTLSQE3Z10FH9N2Y/Fivetran+%245.6B.PNG</image:loc>
      <image:title>Clients - Fivetran</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610143786541-CJK9UT8G9PGD53QA86SY/5T3.png</image:loc>
      <image:title>Clients - Fivetran</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610143896509-3FEKGQPMD340C0BT5X97/5t4.png</image:loc>
      <image:title>Clients - Fivetran - Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:title>
      <image:caption>Fivetran co-founder, CEO George Fraser and COO Taylor Brown</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/sheerid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1611702346811-LUGFZTDJC0DBO0B4M7F1/SD1.jpg</image:loc>
      <image:title>Clients - SheerID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1611702366757-XEJKU6AQW0Z2AE8UHA3T/SD2.png</image:loc>
      <image:title>Clients - SheerID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1611702385695-KT1KFT5UBMLX4WJJAOQP/SD3.png</image:loc>
      <image:title>Clients - SheerID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1611702407520-PLBB57UX2FP2AX8L7T2L/Sd4.png</image:loc>
      <image:title>Clients - SheerID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1611702464410-PASFD1E7DR2QSCNL11OW/SD5.png</image:loc>
      <image:title>Clients - SheerID</image:title>
      <image:caption>CMO Sai Koppala drives home the SheerID story, making the case for celebrating consumer tribes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/qumulo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608765631222-S86B5LRP2WI9TIB10JTK/Q1.PNG</image:loc>
      <image:title>Clients - Qumulo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608765677517-UI3QTKIE9V22KE69TL31/Q2.png</image:loc>
      <image:title>Clients - Qumulo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608765535570-0EKT4HNBJ4XS8EDPYS57/Peter+Zaballos</image:loc>
      <image:title>Clients - Qumulo - Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/accuray</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608165496509-CPCNYHWAGZV736BIZD94/Innovating+patient-first+cancer+treatment</image:loc>
      <image:title>Clients - Accuray</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608165550797-WLGA89NQ8BRZ9S6LTAY1/Bold+future+of+Accuray</image:loc>
      <image:title>Clients - Accuray</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/financialforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608676263902-79OX8MJOOL9EMENKDR4D/Capture.PNG</image:loc>
      <image:title>Clients - FinancialForce - Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:title>
      <image:caption>Here’s Tod being filmed for another client video testimonial. He’s ZOOMed three times at different companies: Borland, VMWare and FinancialForce</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/dynamicsignal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608397945855-EDLCB23GXQ7NN1WKN63E/Dynamic+Signal+Raises+%2436.5+Million</image:loc>
      <image:title>Clients - Dynamic Signal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608398060827-LZOT8B1KFV6GB40NKKYL/Dynamic+Signal+Company+Website</image:loc>
      <image:title>Clients - Dynamic Signal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608398142351-RYVU3FNUX1KRV8XVG9HG/Dynamic+Signal%E2%80%99s+CMO+Joelle+Kaufman+in+Big+Sky%2C+Montana</image:loc>
      <image:title>Clients - Dynamic Signal</image:title>
      <image:caption>After conquering Dynamic Signal’s new hill, CMO Joelle Kaufman proceeded to conquer this hill at her favorite mountain in Big Sky, Montana! Within a year, she was promoted to CRO!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608398274238-SRYUO58VUMUM24VIVZUB/Joelle+Kaufman+with+ZOOM</image:loc>
      <image:title>Clients - Dynamic Signal</image:title>
      <image:caption>Ellie, Joelle and Lori behind the scenes of our video shoot celebrating Joelle’s marketing master class</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/reltio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608568856683-HVJHWF18LD24EWG9WYXF/Reltio+Self-Learning+Enterprise+Era</image:loc>
      <image:title>Clients - Reltio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608568802231-VSPH358JQAU4628NSFN7/Reltio+Cloud+Data+Platform</image:loc>
      <image:title>Clients - Reltio</image:title>
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  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/yahoomail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608572198429-SPD75YXMFIWUOV4UPJGS/Screen+Shot+2020-12-21+at+10.36.19+AM.png</image:loc>
      <image:title>Clients - Yahoo! Mail</image:title>
      <image:caption>Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka. Yahoo! Head of Growth &amp; Marketing Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/hp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-13</lastmod>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/nttdata</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/jivesoftware</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/beyondcore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608401980421-ETYD4A6AVNAAJ7I78INC/Ray+Lane%2C+board+member+of+BeyondCore</image:loc>
      <image:title>Clients - BeyondCore - Ray Lane is on the board of both Kenandy and BeyondCore. When he saw ZOOM’s positioning work at Kenandy, he introduced us to BeyondCore to work the same magic.</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/risksense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608570163801-6HTA3IUHHCYXFNLID281/RiskSense+Chairman+Greg+Oslan+and+ZOOM</image:loc>
      <image:title>Clients - RiskSense</image:title>
      <image:caption>RiskSense Chairman Greg Oslan was CEO at Narus the first time he worked with ZOOM on positioning. Narus has since been acquired by Boeing. Here Greg Oslan and Ellie are listening to New York Times best-selling author, Bill Tancer, at ZOOM’s client dinner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/iovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/malwarebytes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608393475791-91OZ6BHZ8RPKNDR8TXZD/Fidelity+Invests+in+Malwarebytes</image:loc>
      <image:title>Clients - Malwarebytes</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608393728357-14LBATU6KXJ36BIU76GD/Malwarebytes+Tops+%24100+Million+Run-Rate</image:loc>
      <image:title>Clients - Malwarebytes</image:title>
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  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/qlik</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608436561236-8XY4JQ1GYKD14GRZA40Y/Red+Riding+Hoodie+%26+The+Magic+of+Data</image:loc>
      <image:title>Clients - Qlik</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608436610652-AC3GIVX5PRG8DPY1IBXA/The+whole+story+that+lives+within+your+data</image:loc>
      <image:title>Clients - Qlik</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608436661888-E31YHDUICL34F44N7PQR/Qlik%27s+modern+associative+model</image:loc>
      <image:title>Clients - Qlik</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608436713721-PX0MWSGKLXLQ6ANMWVW6/Qlik+the+whole+story+ad</image:loc>
      <image:title>Clients - Qlik</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608436777159-BMCEPDX8UEYW3LSUMYJ0/Qlik+Visualize+Your+World+Tour+and+ZOOM</image:loc>
      <image:title>Clients - Qlik</image:title>
      <image:caption>Ellie, Rick and Nick at the Qlik Visualize Your World Tour. Rick has worked with ZOOM four times!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/druva</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608437208962-WYW12BGKIKKXQ30MW4RD/Druval+and+ZOOM</image:loc>
      <image:title>Clients - Druva</image:title>
      <image:caption>Wynn White from Duva has hired ZOOM five times and has made many referrals to ZOOM.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/actiance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608315104671-UJMA3SZCO4K62EYE4Q9D/Actiance+Lisa+Bergamo</image:loc>
      <image:title>Clients - Actiance - Actiance’s Lisa Bergamo is one of our first clients and she has ZOOMed five times since. Here Lisa shares her perspective at one of many ZOOM client dinners she has attended.</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/apiai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608394265142-AVXF1Q6RSP0RDCWPXJQF/API.AI+Advisor+Dariusz+Paczuski</image:loc>
      <image:title>Clients - API.AI - API.AI Advisor and repeat ZOOM client, Dariusz Paczuski (Telenav and Yahoo!), made the introduction. Nick Copping and Dariusz Paczuski enjoy the 2015 ZOOM client dinner featuring “Everyone’s a Critic” author, Bill Tancer.</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/kenandy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608434969412-C5TITH8F5WL3ZTD9RG4V/Marie+and+Nick+at+ZOOM</image:loc>
      <image:title>Clients - Kenandy</image:title>
      <image:caption>Rod Butters, Kenandy CTO, was one of ZOOM’s first clients when he was at Oracle. Our own Ellie Victor and Marie Jackson, Kenandy CMO, go way back to the early days of Apple. Marie is also a fellow dog lover. Here Marie and Nick are enjoying the 2016 ZOOM client dinner featuring NCAA champion soccer coach Jeremy Gunn.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/webmethods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
  </url>
  <url>
    <loc>https://www.zoommarketing.com/clients-page/mayfieldfund</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
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      <image:title>Clients - Mayfield Fund</image:title>
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      <image:caption>SHIFTMobility co-founders Arvind and Pavana Jain celebrate a new hill and Avind’s birthday at ZOOM.</image:caption>
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      <image:caption>Reach150 Chief Strategist &amp; Founder Dan Hodges has lots to share about reviews with Everyone’s a Critic author, Bill Tancer at ZOOM’s client dinner.</image:caption>
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      <image:caption>Apigee CMO Denise Persson has ZOOMed twice at two different companies. Here she is (left) with other powerful women at one of ZOOM’s Spring Smash Women’s Tennis tournaments at Stanford</image:caption>
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      <image:caption>Michael Keddington (left) is an enthusiastic guest at many ZOOM events, including this client dinner</image:caption>
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      <image:title>Clients - AccelOps - Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:title>
      <image:caption>AccelOps CEO Flint Brenton has hired ZOOM three times. Here he is at a ZOOM client dinner featuring Stanford Soccer coach, Jeremy Gunn.</image:caption>
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      <image:caption>Former AccelOps CEO Flint Brenton has hired ZOOM three times and has attended many client dinners. Here he is at a ZOOM client dinner featuring Stanford Soccer Coach, Jeremy Gunn.</image:caption>
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      <image:caption>RichRelevance CMO Diane Kegley worked for ZOOM in 1998 as our first Marketing Director. We knew then that Diane was a rock star. Diane, far right, joined this cast of characters at ZOOM’s client dinner focused on thought leadership.</image:caption>
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      <image:title>Clients - Actuate - ZOOM trains Actuate’s worldwide sales team on its new positioning.</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
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      <image:caption>Keyssa CEO Eric Almgren (left) joins the fun at ZOOM’s client dinner with Stanford Men’s Soccer Coach Jeremy Gunn and Ellie.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1608572198429-SPD75YXMFIWUOV4UPJGS/Screen+Shot+2020-12-21+at+10.36.19+AM.png</image:loc>
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      <image:caption>Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka. Telenav VP &amp; GM Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.</image:caption>
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      <image:title>Clients - Corente - Lori and Ellie share a laugh with Jim Zucco, Corente CEO, at ZOOM’s thought leadership client dinner.</image:title>
      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
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      <image:caption>Michael Keddington (left) was ZOOM’s first client at Centura Software and has engaged ZOOM four times since. Here he is enjoying one of our client dinners.</image:caption>
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      <image:caption>Birst CMO Wynn White brought ZOOM into Birst after his formerly ZOOMed company, KACE, was acquired by Dell. He has hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.</image:caption>
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      <image:caption>Dick Gould is a Hall of Fame tennis coach and founding advisor to EPATT, for which Ellie serves on the executive board. Here Dick is speaking at ZOOM’s Spring Smash Women’s Tennis Tournament at Stanford.</image:caption>
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      <image:caption>oDesk CEO Gary Swart and family enjoying ZOOM’s Spring Smash Women’s Tennis Tournament at Stanford.</image:caption>
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      <image:caption>When Rob was a consultant at R.B. Webber, one of his clients was ZOOMed. When Rob started KACE, one of his board members, Pete Solvik recommended us. Since then, Rob has been one of our most loyal ZOOMers. Here he is smiling for the camera with Ellie Victor at our 2016 client dinner.</image:caption>
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      <image:caption>Snowflake CMO Denise Persson interviewed by Nasdaq in 2019</image:caption>
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      <image:title>Books - The Premonition</image:title>
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      <image:title>Books - Running with Sherman</image:title>
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      <image:title>Books - Seabiscuit</image:title>
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      <image:title>Books - The Secret Life of Bees</image:title>
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      <image:title>Books - Unbroken</image:title>
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      <image:title>Books - Undaunted Courage</image:title>
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      <image:title>Books - Washington: A Life</image:title>
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      <image:title>Books - We Are the Weather</image:title>
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      <image:title>Books - Wild Swans</image:title>
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  <url>
    <loc>https://www.zoommarketing.com/hpss-recaps</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1667603829048-XUOGMUIIBAKO28889155/IMG_4443.jpg</image:loc>
      <image:title>HPSS recaps - Highlights from Humane Planet Speaker Series featuring Daina Bray - Make it stand out</image:title>
      <image:caption>The Humane Planet team with Daina Pictured (left to right): Ellie Victor, Co-CEO ZOOM Marketing; Daina Bray, award-winning animal advocate with with Yale Law School’s Law, Ethics &amp; Animals Program; Carole Hyde, Director of Programs, Palo Alto Humane Society; Nate Salpeter, Co-founder, Sweet Farm</image:caption>
    </image:image>
    <image:image>
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      <image:title>HPSS recaps - Highlights from Humane Planet Speaker Series featuring Daina Bray - Make it stand out</image:title>
      <image:caption>Daina sharing hard-hitting facts and anecdotes about why animal law is a critical tool in solving today’s complicated collective challenges.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/hpss-recaps/senator-booker</loc>
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    <lastmod>2023-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/bf2a5e21-5798-48ae-895e-c86b29d32786/Carole+and+Ellie.PNG</image:loc>
      <image:title>HPSS recaps - Senator Cory Booker Rocks our Humane Planet Speaker Series - Make it stand out</image:title>
      <image:caption>Carole Hyde, Director of Programs, Palo Alto Humane Society, and Ellie Victor, Co-CEO ZOOM Marketing, kick off the session and introduce Nate Salpeter, Co-Founder, Sweet Farm</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/e56cd2dc-63ea-4123-979e-33463db2f5b1/Nate+.jpg</image:loc>
      <image:title>HPSS recaps - Senator Cory Booker Rocks our Humane Planet Speaker Series - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/b68d2ccc-b88e-446d-8a9c-fd25654afc8b/Senator+Booker.jpg</image:loc>
      <image:title>HPSS recaps - Senator Cory Booker Rocks our Humane Planet Speaker Series - Make it stand out</image:title>
      <image:caption>Sweet Farm co-founder Nate Salpeter hands off the keynote address to Senator Booker after a tour of Sweet Farm’s new 50-acre climate sanctuary in upstate New York</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/7df54821-67f9-4867-b844-5bf75343bef2/Nate+and+Cali+3.PNG</image:loc>
      <image:title>HPSS recaps - Senator Cory Booker Rocks our Humane Planet Speaker Series - Make it stand out</image:title>
      <image:caption>Sweet Farm believes in a “progress over perfection” approach to make incremental change to address the impacts of animal agriculture. Here is Nate with Sweet Farm's youngest goat, Cali, rescued from a live market.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/956f1752-f5be-4e72-9210-98e79aed6b89/ZOOM-Marketing-+don%27t-fear-the-pigeon.jpg</image:loc>
      <image:title>ZOOMTOONS - Don’t Fear the Pigeon - Make it stand out</image:title>
      <image:caption>Don’t fear the pigeonhole—it’s only a trap if you treat it like one. The smartest companies (and birds) use it as a launchpad: Amazon started with books, Snowflake with data warehouses—what matters is how you define the market category and keep raising the bar.</image:caption>
    </image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/4812dce0-592b-4a39-aaa1-838dc4d9b5de/ZOOM-Marketing-avoid-the-sugar-high.jpg</image:loc>
      <image:title>ZOOMTOONS - The Sugar High - Make it stand out</image:title>
      <image:caption>We call this the sugar high: a bold-sounding message that thrills everyone in the leadership brainstorm but crashes hard when it hits a skeptical customer. If your buyer’s first reaction is “That sounds like marketing,” you’ve already lost their trust.</image:caption>
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    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/c2ec9067-07d0-4509-bb78-158641acc0e3/ZOOM-Marketing-TARIFF-surpasses-AI.jpg</image:loc>
      <image:title>ZOOMTOONS - Tariff Surpasses AI - Make it stand out</image:title>
      <image:caption>The sharp market shift—from AI dominance to tariff anxiety—inspired this one, using humor to spotlight how quickly narratives change—and how positioning needs to keep up.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/b506e696-349b-4040-957c-7e7f50dc9b69/ZOOM-Marketing-AI-replace-jobs.jpg</image:loc>
      <image:title>ZOOMTOONS - Where’s the Human? - Make it stand out</image:title>
      <image:caption>If you’ve debated whether to say AI-powered or AI-guided, you’ve had this meeting. The real positioning opening is about the outcomes you deliver with AI, not just whether it's "driven" or "powered" or "led." And sometimes it's even about role humans play in your story.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.zoommarketing.com/services</loc>
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    <image:image>
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    <image:image>
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      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610064982055-KRDDYG8E2VQV47XEIE7A/ZOOM_Credible_Icon.png</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610063111845-U8D6TUQ5EOOMBERTBA3T/ZOOM_Purposeful_Icon.png</image:loc>
      <image:title>Services</image:title>
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  <url>
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      <image:title>Home</image:title>
      <image:caption>$56B market cap</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1691508094627-AYGKBXZ85AC50O42PD65/neo4j+logo.png</image:loc>
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      <image:caption>$2B+ valuation</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>$5.6B valuation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1681421916580-OZ1TPEWBUU16AEM2YRX2/Tspot.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>$4.2B valuation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1681421625559-Q0APYTCT9VOQD6J05NR4/db.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>$134B valuation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1681421985074-5YISEB1DC1WU50X1FH2F/FQ.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>$1.6B valuation</image:caption>
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  <url>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1724886076210-0NT9ONHJHYMBBUZL6OI2/Mandy+New+Headshot.jpg</image:loc>
    </image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610489200863-JLG0CYLO07B41AG3BYAL/science+of+positioning.jpg</image:loc>
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    <loc>https://www.zoommarketing.com/ellies-books</loc>
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    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/cdd6355c-7673-4c60-b83b-aa6490ac2e9f/Ellie%27s+Favorite+Books+of+2025.jpg</image:loc>
      <image:title>Ellie's recommended reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/99545188-b86a-4a1f-9b99-72e61a98edac/Abundance.jpg</image:loc>
      <image:title>Ellie's recommended reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1576d869-f6ec-4fdd-83bc-b8199b3fc790/Correspondent.jpg</image:loc>
      <image:title>Ellie's recommended reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/98ba69a2-606a-49ea-9f4e-d94c94941be7/The+Antidote.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/32389345-785a-43fd-bc08-7888c632eb14/Apeirogon.jpg</image:loc>
    </image:image>
    <image:image>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610070282827-X2IH4RGJJTQFEYVHMSBF/ZOOM_Client_Cards+%2810%29.png</image:loc>
      <image:title>Go</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ac584788-dcd7-4dea-af80-acdf122e3c6f/Aerospike-buzz.png</image:loc>
      <image:title>Go</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/594752f4-c699-4579-81c7-b90e08ba5501/nutanix-buzz.png</image:loc>
      <image:title>Go</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/1610070282827-X2IH4RGJJTQFEYVHMSBF/ZOOM_Client_Cards+%2810%29.png</image:loc>
      <image:title>Go 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/ac584788-dcd7-4dea-af80-acdf122e3c6f/Aerospike-buzz.png</image:loc>
      <image:title>Go 2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f18835ebae1c0612d7d2471/594752f4-c699-4579-81c7-b90e08ba5501/nutanix-buzz.png</image:loc>
      <image:title>Go 2</image:title>
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  <url>
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  <url>
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  <url>
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  <url>
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