UT Starcom

How do you combine two markets and own a bigger hill?

ZOOMing success

“ZOOM did an excellent job and I would heartily recommend them to any company large or small.”

Peter Blackmore, COO

Positioning at a glance

Challenge

The company was in two businesses: Mobile handsets and IP TV. What was the positioning strategy to combine those different markets or move forward with the emerging IPTV market and position against the industry giants?

Breakthrough

Technology model: Combine the two markets into a larger hill: Interactive IPTV

Hill

Interactive IPTV

The Point That Matters

Most successful combination of business and technology models for IPTV