Creating Authentic Positioning in the Age of Disruption

How hundreds of women CEOs tapped into their purpose to distinguish
their companies in a dramatically changing world

Ellie’s presentation at the Women Presidents’ Organization Worldwide Conference
Ellie was recently invited to present “Authentic Positioning in the Age of Disruption” at The Women Presidents’ Organization (WPO) 21st Annual Conference in Los Angeles with 800 women CEOs from 14 countries. These amazing women run businesses ranging from construction, to data analytics, to manufacturing ball bearings for extreme conditions. They share one thing in common: They’re naturals at distinguishing their business.
Catch the recap to find out why authentic positioning matters today, what it is, and some examples:
Why authenticity matters now

Authenticity in the age of digital disruption

Authentic positioning defined

The 3 variables that make up the equation

Real world examples

Companies that have built authentic positioning into their business

Workshop magic

Participants share their authentic positioning and get feedback

Authentic Positioning in the Age of Disruption

Watch the full presentation

 

What’s your authentic positioning?

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