Ellie’s presentation at the Women Presidents’ Organization Worldwide Conference
Ellie was recently invited to present “Authentic Positioning in the Age of Disruption” at The Women Presidents’ Organization (WPO) 21st Annual Conference in Los Angeles with 800 women CEOs from 14 countries. These amazing women run businesses ranging from construction, to data analytics, to manufacturing ball bearings for extreme conditions. They share one thing in common: They’re naturals at distinguishing their business.
Catch the recap to find out why authentic positioning matters today, what it is, and some examples:
Watch all or part of Ellie’s presentation and learn the secrets to authentic positioning
Why authenticity matters now
Authenticity in the age of digital disruption
Authentic positioning defined
The 3 variables that make up the equation
Real world examples
Companies that have built authentic positioning into their business
Participants share their authentic positioning and get feedback
What’s your authentic positioning?
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