Yahoo! Mail

How to re-energize 1B users in a saturated market?

Positioning at a glance

Challenge

Repositioning an aging email and messaging service against much newer players like Google. Was there something new and differentiated in the marketplace that could reinvigorate one of the oldest email and messaging services in the industry?

Breakthrough

your inbox. The strongest emotion and energy is around inbox stress. Yahoo Mail! is the inbox that keeps you organized and on top of what matters to you

Hill

The organized inbox

The Point That Matters

The inbox that keeps you organized and on top of what matters to you

ZOOM
Nick Copping Dariusz Paczuski

Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka.
Yahoo! Head of Growth & Marketing Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.