Neuron7
Standing Out in a Crowded AI Market
“We wanted a way to differentiate and stand out. ZOOM helped us communicate our true AI value in a way that’s immediately understandable.”
Reason to Reposition
Finding Clarity Amidst AI Overload
CEO Niken Patel leveraged Neuron7’s new brand narrative at Dreamforce
Neuron7 built a completely new way to resolve customer service issues based on AI, but every attempt to tell their story sounded like “me too” and the list of competitors entering the market was growing—from hot new startups to Salesforce. With internal debates and strong opinions on the company positioning, CEO Niken Patel tapped VP of Marketing, Liz Wakefield to lead the project with ZOOM.
Positioning Breakthrough
A Clear Voice in a Sea of Solutions
With ZOOM’s data-driven approach, Neuron7 discovered the right words and concepts to define their innovative solution and stand out in a crowded market. The process unearthed several pivotal breakthroughs:
Defining the Market Category: “Service Resolution Intelligence”
This new category perfectly captures the space Neuron7 leads, aligning directly with what their buyers are looking to solve: service resolution. Previously, “Resolution Intelligence” left too much to the imagination; now, the positioning speaks clearly to the problem Neuron7 solves.
The Point That Matters: “Get to 90%+ resolution accuracy faster, with turn-by-turn guidance that learns from your data and people.”
This bold differentiator stands out, offering tangible proof points:
Measurable Impact: In the customer service world, first-call resolution rates rule, with an industry average of just 75%. Neuron7’s promise of 90%+ accuracy isn’t just bold—it’s easily testable by customers, making it a compelling claim worth exploring.
Turn-by-Turn Guidance: This phrase evokes the familiarity of modern navigation systems—guiding you precisely, even through complex and changing situations. It’s a dynamic and friendly alternative to the linear and static “step-by-step” guidance, reflecting the real-world challenges faced by service organizations.
Aligning the Team
Achieving Team Unity and Clear Communication
The positioning now serves as a North Star to galvanize the team. As they said, “it just felt right” and was instantly embraced, squashing the internal debates. It also provides confidence in their ability to deliver short-term, while maintaining a vision for long-term growth—from a new website and sales tool launch to the product roadmap. Most importantly, it speeds the sales cycle, with everyone focused on the lead messages that intrigue and motivate buyers.
Business Results
Positioning That Adds Up to Success
Since ZOOMing, Neuron7 tells a consistent story that moves the needle.
Raised $44M Series B: Within 7 months of repositioning, the company captured the adoration and investment of Keith Block and his exclusive venture firm, Smith Point Capital.
300% ARR Growth YOY: Fortune 1000 companies have deployed the product globally, to up to 7,000 users each, for a total of over 50,000 users.
Unified Messaging Across the Team: The entire team now speaks the same language, leading to increased engagement and consistency in communication.
Enhanced Stakeholder Communication: Improved ability to convey complex AI value propositions to enterprise stakeholders and executive leaders.
Refined Product Roadmap: Aligned roadmap with the new category, supporting both current and future products.
CEO Champion for Positioning: Strong leadership buy-in, ensuring the positioning aligns with both short-term and long-term business goals.
A Story That Resonates Everywhere: The messaging resonates across all channels, aligning internal teams and external communication strategies.
Market Insights
Leading with a Testable Promise
Data-Driven Win
Get to 90%+ resolution accuracy faster with turn-by-turn guidance that learns from your data and people
100% of customers and prospects really liked or liked this statement
“This grabs my attention and resonates. It speaks to efficiency and cost savings.” - Prospect
Comparative Concept
Smart resolution repository that learns across your data silos and people to give you fast, accurate resolutions.
49% of customers and prospects really liked or liked this statement
“What we want is guidance to get to 90%+ accuracy, not another static knowledge base.” -Prospect
Why words matter:
Getting to 90%+ accuracy faster, is a bold, testable claim that depositions competitors who make overused, vague claims such as “smarter, faster, better”
“Turn-by-turn guidance” and the ability to learn from data and people provide unique reasons to believe
The idea stands out as a big idea that Neuron7 can back up with its unique technology and approach
A Partnership Worth Repeating
“The outcome was clear and impactful. ZOOM Marketing’s approach not only delivered outstanding results but also built lasting partnerships and a network of forward-thinking leaders.”
One unexpected outcome of working with ZOOM was the relationships built along the way. Liz feels that Neuron7 has found true partners, who understand their business inside out and can continue to assist as their messaging evolves. Additionally, connecting with other ZOOM clients has helped Neuron7 build a network of forward-thinking marketing leaders, adding another layer of value to the partnership. Liz happily recommends ZOOM to anyone seeking to refine their messaging and achieve measurable business success.
Curious what separates AI messaging that lands from the kind that gets ignored?
See the 4 rules that helped Neuron7 — and other top B2B tech brands — cut through the noise.
Read the Forbes article: Everyone’s Talking About AI. How to Stand Out.