Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$1.5B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



3 days ago
Congrats to client @thoughtspot, the newest Leader in the Gartner Analytics & BI Platforms MQ! We love working with the best! #BI #dataanalytics #datadorks #zoomproud #GartnerMQ #analytics
ConquerYourHill photo
1 week ago
What better way to collect data for positioning than interviewing customers face-to-face at a client event? Nick’s on the case at @IGEL_Technology's DISRUPT End User Computing Forum 2019. #disruptwithIGEL #datadrivenpositioning #datadorks #gelax #IGEL #DISRUPTSILICONVALLEY ConquerYourHill photo
1 week ago
Congrats to client @Databricks for conquering their unified analytics hill with a whopping $2.75B valuation! Way to go team!

Databricks reveals soaring revenue growth and a $2.75 billion valuation … via @SFBusinessTimes
#unifiedanalytics #AI #zoomproud
ConquerYourHill photo
3 months ago
We are moving to the cloud! After 21 years in downtown Palo Alto, our last day at 436 Waverley St is today & then we'll operate virtually. We'll be just as accessible! We'll miss seeing friends drop by our funky, historical office, but look forward to this new chapter! ConquerYourHill photo
3 months ago
We have exciting announcements this week! Welcome our newest ZOOMer, Claudia Sanchez! Claudia joins us as marketing coordinator and we are excited to have her on the team! Stay tuned for one more BIG announcement tomorrow 😉 ConquerYourHill photo