Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$3.95B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



1 week ago
Happy ZOOMiversary, Lori! A rock star, both inside ZOOM and belting out tunes on stage. We're blessed to have Lori rockin' our team. Cheers to 8 years!

#zoomproud #weloveourzoomers
ConquerYourHill photo
1 month ago
And that's a wrap!
Behind the scenes with @SaaSyAthena, VP of Marketing at @leanplum, sharing her thoughts on the ZOOM experience (we even got to help shoot the intro for their holiday survey results release)!

#datadrivenpositioning #zoommarketing #leanplum
ConquerYourHill photo
1 month ago
We can't wait to see @SheerID climb even higher on their "identity marketing" hill, helping brands identify and acquire consumer tribes along the way. Congrats!
#zoomproud #datadrivenpositioning #datadorks #sheerid #identitymarketing #consumertribes
1 month ago
What do you get when you divide the circumference
of your jack-o’-lantern by its diameter?

Think you know the answer? Let us know in the comments!
#halloween #datadorks
ConquerYourHill photo
2 months ago
Happy ZOOMiversary to Claudia! She's essential to the ZOOM team, so much so, she's been promoted to Manager! She's a pro at the ZOOM process & helps keep client positioning fresh with her millennial perspective. We can't wait to see how far Claudia ZOOMs!