The Point That Matters
Your most important differentiator
Authentic to your company’s DNA
Inspires customers, employees and community
“It’s data-driven, so that was important for us and the fact that we were able to get feedback from customers on what made us different as company and also at the product level.”
– Birgit Fleurent, CMO
“I think the biggest measure is the success of the company and the growth we’re seeing. We’ve seen our service double in usage since January 1st and it’s very much related to the positioning work we did with ZOOM.”
– Bob Muglia, CEO
And that's a wrap!
Behind the scenes with @SaaSyAthena, VP of Marketing at @leanplum, sharing her thoughts on the ZOOM experience (we even got to help shoot the intro for their holiday survey results release)!
#datadrivenpositioning #zoommarketing #leanplum https://t.co/vHIVnNK5Z3
We can't wait to see @SheerID climb even higher on their "identity marketing" hill, helping brands identify and acquire consumer tribes along the way. Congrats!
#zoomproud #datadrivenpositioning #datadorks #sheerid #identitymarketing #consumertribes
Happy ZOOMiversary to Claudia! She's essential to the ZOOM team, so much so, she's been promoted to Manager! She's a pro at the ZOOM process & helps keep client positioning fresh with her millennial perspective. We can't wait to see how far Claudia ZOOMs!