Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$3.95B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



2 months ago
How do you position to scale? Qumulo's former CMO Peter Zaballos shares how getting data from prospects who don’t know you makes all the difference.

#datadrivenpositioning #zoomproud #datadorks
3 months ago
Hear how COO Taylor Brown brings home Fivetran's differentiation within his first 60 seconds on Nasdaq Spotlight. Way to nail it, Taylor!

#fivetran #zoomproud #datadrivenpositioning #dataintegration #keepupwithchange #nasdaq #tech30
3 months ago
We always knew we had the coolest clients! Their creative & authentic response to the #COVID crisis takes our respect to new heights. See some of our clients' creativity here:

#zoomproud #authentic #datadrivenpositioning #datadorks #covid19
3 months ago
Congrats, @fivetran...1,000 customers, plus new board member, Bob Muglia--another fave ZOOM client! We love seeing how you're keeping up with change 🙂

#fivetran #zoomproud #datadrivenpositoning #dataintegration #keepupwithchange
3 months ago
Calling coding geeks: If you know how to program the half century old computer language COBOL, your skills are urgently needed across the country! Check out this article for more:

#COBOL #computerprogrammers #covid19 #coding