Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$3.95B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



7 days ago
Happy ZOOMiversary to our super ZOOMer, Claudia Sanchez! More POWERFUL than a POINT THAT MATTERS! Able to leap tall HILLS in a single bound! LOOK! Up In The Cloud! It's CLAUDIA!🦸‍♀️

#zoomproud #zoomiversary #datadriven #marketing
3 months ago
Cheers to @iamAible for their leading innovation in real-world #AI that delivers measurable impact. It landed them the 2020 Product of the Year Award for Sales and Marketing Technology!

#zoomproud #datadriven #datadorks #aible #SammyAwards2020
3 months ago
Data-driven positioning for the win! We💜 that half of the recently funded companies are ZOOM clients, positioned to win in the noisy, fast-paced big #data & #analytics landscape.
#zoomproud #topfunding #datadriven #datadorks #collibra #snowflake #fivetran
3 months ago
Our clients continue to deliver on authentic positioning, turning words into action during the pandemic. Check out how and share your stories of authentic positioning with us!

#zoomproud #authenticpositioning #datadriven #datadorks #covid19data
3 months ago
Sending virtual hugs to @SheerID & their partners while they make uncertain times brighter for #education heroes. We love seeing clients turn their purpose into action. See the article for the amazing #student & #teacher offers!