Discover your Point That Matters

Align your company around data-driven positioning you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with customers and aligns your team.

The Point That Matters

Your most important differentiator


Authentic to your company’s DNA


Proof you can deliver on your promise


Inspires customers, employees and community

Meet our clients

Client impact


$1.5B valuation within
2 years

Snowflake grew its customer base by 300% and raised $368M since ZOOMing

Photo by Hy Murveit

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


300% revenue growth within 1 year

FloQast tripled revenue and raised $25M since ZOOMing

Photo by Hy Murveit
Peru, Chile


$45M raised within months

Within months of ZOOMing, Reltio raised $45M in Series D funding and picked up several industry awards along the way

Photo by Michael Babiak
Atacama Desert in Peru, Chile


Attracted $36.5M funding round within months

Within months of ZOOMing, Dynamic Signal raised $36.5M in growth funding

Photo by Maile Smith
New Zealand


$140M venture round within months

Databricks secured $140M Series D funding within months of ZOOMing

Photo by Hy Murveit
Peru, Chile



3 days ago
Congrats to client @falkonry for owning their predictive operations hill. Way to rock the industry! #predictiveoperations #zoomproud #datadorks
ConquerYourHill photo
1 week ago
Excited to help @iamAible CEO @Arijit_SG and team officially launch AI for business impact on stage at the #Analytics in Action panel at Gartner Data & Analytics Summit #AI #GartnerDA #datadrivenpositioning #datadorks #zoomproud
ConquerYourHill photo
Rita Sallam @rsallam
Thank you to our Innovative Analytics in Action panel ⁦ @outlierai⁩ ⁦ @ZENOPTICS⁩ ⁦ @quantexa⁩ and ⁦ @iamAible#gartnerDA Great Job!!
2 weeks ago
Look who’s among the top funded startups last month: @databricks Unified Analytics continues to stand out from the crowd, two years after ZOOMing! #datadrivenpositioning, #datadorks, #zoomproud
ConquerYourHill photo
1 month ago
Congrats to client @thoughtspot, the newest Leader in the Gartner Analytics & BI Platforms MQ! We love working with the best! #BI #dataanalytics #datadorks #zoomproud #GartnerMQ #analytics
ConquerYourHill photo
2 months ago
What better way to collect data for positioning than interviewing customers face-to-face at a client event? Nick’s on the case at @IGEL_Technology's DISRUPT End User Computing Forum 2019. #disruptwithIGEL #datadrivenpositioning #datadorks #gelax #IGEL #DISRUPTSILICONVALLEY ConquerYourHill photo