is the process of owning a hill.
The Point That Matters
is the reason you own the hill.
“Since we rolled out the positioning, we’ve seen a 50% increase in responses.”
– Rick Jackson, CMO
“The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
– Chet Kapoor, CEO