Positioning Myths We Wish More Founders Knew
by Ellie Victor, Co-CEO
We had a blast leading a hands-on session with Inovia Capital’s CEOs and CMOs: Unlock Your Growth Potential: Strategic Positioning for B2B SaaS.
To make the big ideas stick, we brought in some visual reinforcements—three custom cartoons that call out the most common myths holding companies back. In the talk, we bust the myths, and point to the smarter move.
Whether you're worried about getting pigeonholed, riding a sugar high, or lost in AI hype, there’s a smarter way forward—and a cartoon to match.
You'll find Inovia's write up about the session here.
