Humor: The Underrated Advantage In B2B Marketing
Humor has long had a place in consumer advertising, but in B2B, it’s often overlooked, as if business audiences leave their sense of humor at the firewall. That’s a missed opportunity.
Co-CEO Ellie Victor outlines how in a sea of sameness, humor cuts through noise and signals that you see the world a little differently.
“Humor isn’t a gimmick. It’s a strategy—one that requires empathy, timing and a little courage. The best B2B humor doesn’t come from trying to be funny; it comes from understanding your audience so deeply that you can give voice to their unspoken truth.”