Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
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Stories, laughter, and Hollywood magic—with Ben Proudfoot and our favorite B2B storytellers.
The Art of Story
What Tech Can Learn from an Award-Winning Filmmaker
We believe every brand has an Oscar-worthy story—it just takes the right lens to tell it.
In partnership with two-time Academy Award-winner Ben Proudfoot, we gathered CMOs, CEOs, and CROs to explore what makes a story unforgettable—and how leaders can use that power to inspire connection, spark realization, and move people to act.
What unfolded was an evening of laughter, reflection, and genuine connection—proof that the stories that move us most are the ones that make us human.
Marketing Is Owning A Hill (And Then A Mountain): What Leaders Do Right
Ellie Victor’s Forbes Agency Council article explains how leaders define market shifts, name their hill, and build category leadership in B2B.
Humor: The Underrated Advantage In B2B Marketing
Humor isn’t fluff—it’s a strategic edge in B2B. Ellie Victor shares in Forbes why B2B needs a sense of humor and how laughter can build trust, cut through noise, and make your brand unforgettable.
Everyone’s Talking About AI. Here’s How To Stand Out.
Most AI messaging sounds the same. But it doesn’t have to. Learn 4 lessons—drawn from real client work—for brands that want to break through the noise.
3 Positioning Strategies to Fuel Your Company’s Growth
Many teams stall at $100M. Ellie Victor shares 3 messaging moves on Forbes that align leadership, sharpen strategy, and make growth a whole lot easier.
Why we❤️Claudia Skyehart
Claudia is the face of ZOOM for clients, the problem-solver who always has the answers, and the person you want in your corner when things get tough. Get to know why we ❤️ Claudia!
ZOOMing in an AI Wonderland
Need a humor break? Check out our year-in-review, set to music.
4 Strategies For Bolder, More Believable Positioning
How can you make bold promises that customers believe? Four quick strategies to make your claims credible, memorable, and measurable.
Beyond the Surface: Exploring the Similarities Between Scuba Diving and Positioning
ZOOM Co-CEO Nick Copping dives into how mastering the depths of both the ocean and customer insights can transform your strategy.
Why This VC is Investing in Humanity
Why do some VCs stand out from the rest? This firm does things differently, and it's not just about numbers.
How Do You Position When Tech is Moving at Warp Speed?
AI is moving so fast that clients are asking how they can position in the frenzy. Here are 3 strategic considerations from our Co-CEO Nick Copping.
The Positioning Playbook: How to Create a Guide That Aligns Your Organization
Just like a brand playbook spells out the key visuals, your positioning playbook spells out the words and emotions to use. Discover how to get everyone on the same page with data that backs up your story and download our free template!
The Surprising Advantages Of Mixing Mindfulness And Marketing
Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too.
Mastering The Art Of Brand Positioning With Data
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers.
The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message
3 keys to aligning sales and marketing to deliver a consistent brand experience, optimize marketing dollars, and close deals faster.
Our Position on AI
We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.
7 Signs It’s Time to Reposition
Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.
Get to Know ZOOM’s Storyteller Rockstar
Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!
The Unintended Consequences of In-House Positioning
When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales. Here’s why.
How Leaders Maximize Marketing Resources in Challenging Times
Learn how smart marketing leaders use positioning to maximize impact, stretch budgets, and grow through economic uncertainty.
Define Your Hill on Your Terms, Own Your Brand.
These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.
On Demand ZOOMinar
How do you position for breakout growth?
Rick Schultz (CMO, Databricks) and Mandy Dhaliwal (CMO, Nutanix) share how they’ve led through market shifts, aligned their exec teams, and positioned their companies to scale from $100M to billions.
Watch now for real-world stories and fresh ideas you can use.
ZOOMTOONS
