Insights

Inspiration to drive business

Here’s what we’re thinking about as we work with some of the world’s coolest companies.

Our Position on AI
Ellie Victor Ellie Victor

Our Position on AI

We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.

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7 Signs It’s Time to Reposition
Ellie Victor Ellie Victor

7 Signs It’s Time to Reposition

Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.

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Get to Know ZOOM’s Storyteller Rockstar

Get to Know ZOOM’s Storyteller Rockstar

Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!

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The Unintended Consequences of In-House Positioning
Ellie Victor Ellie Victor

The Unintended Consequences of In-House Positioning

When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales. Here’s why.

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Define Your Hill on Your Terms, Own Your Brand.
Ellie Victor Ellie Victor

Define Your Hill on Your Terms, Own Your Brand.

These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.

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Our passion for the planet

At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series. 

ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet. 

In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.

Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.