The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message
In sports as in business, markets evolve, competitors catch up and now analytics and AI are equalizers. Winning today calls for a balanced and more nuanced attack.
Co-CEO Ellie Victor shares three best practices we’ve honed to get sales and marketing working like a team, with positioning as the game plan.
“Imagine if sales and marketing are aligned with a single message that reinforces each other’s efforts. Customers receive a consistent brand experience across all touchpoints, building trust and credibility. Plus, your marketing dollars go further, and sales deals close faster.”