The Brain Science Behind Brand Positioning: 3 Moves For Category Leadership
Positioning isn't a neuroscience.
Or is it?
In Ellie Victor's latest Forbes piece, she unpacks the brain science behind brand positioning and shares three practical moves to help you lead your category, without fighting how your buyer’s mind works.
“Why do some category ideas take hold while others quietly fail? The answer isn’t creativity or courage; it’s cognition. ”