Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
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The Rise Of The Super CMO: How Leaders Can Meet The AI Moment
As AI reshapes how companies grow, the CMO role is shifting fast—closer to revenue, roadmap, and real business impact. This piece explores what it takes to lead that shift and define what your company will be known for.
The Brain Science Behind Brand Positioning: 3 Moves For Category Leadership
Positioning isn't a neuroscience. Or is it? Ellie unpacks the brain science behind brand positioning and shares three practical moves to help you lead your category, without fighting how your buyer’s mind works.
Marketing Is Owning A Hill (And Then A Mountain): What Leaders Do Right
Ellie Victor’s Forbes Agency Council article explains how leaders define market shifts, name their hill, and build category leadership in B2B.
Humor: The Underrated Advantage In B2B Marketing
Humor isn’t fluff—it’s a strategic edge in B2B. Ellie Victor shares in Forbes why B2B needs a sense of humor and how laughter can build trust, cut through noise, and make your brand unforgettable.
Everyone’s Talking About AI. Here’s How To Stand Out.
Most AI messaging sounds the same. But it doesn’t have to. Learn 4 lessons—drawn from real client work—for brands that want to break through the noise.
3 Positioning Strategies to Fuel Your Company’s Growth
Many teams stall at $100M. Ellie Victor shares 3 messaging moves on Forbes that align leadership, sharpen strategy, and make growth a whole lot easier.
2022 Year-End Review: Top 3 Trends in Product and Service Positioning
With 24 years in the biz, we've seen positioning strategies and word choices that make or break success. Here are the three hottest positioning trends we saw in 2022.
On Demand ZOOMinar
How do you position for breakout growth?
Rick Schultz (CMO, Databricks) and Mandy Dhaliwal (CMO, Nutanix) share how they’ve led through market shifts, aligned their exec teams, and positioned their companies to scale from $100M to billions.
Watch now for real-world stories and fresh ideas you can use.
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