Positioning is a smart investment.
Our guide explains why.

Often the hardest part of taking on a positioning initiative is convincing leadership that the investment is worthwhile. This guide will help you communicate the value of using a data-driven approach that delivers incredible results, in the words of our industry-leading clients.

  • Strategic alignment

    “Great messaging needs an echo chamber to truly take flight. Your best early echos will come from other company leaders. Make sure they are bought in, or you'll be back to the drawing board quickly.”
    — Scott Holden, ThoughtSpot

  • Powerful differentiation

    “After positioning with ZOOM Marketing using their data-driven approach, the company reported its best year ever—in a highly competitive market, including a landmark sale that displaced a long-time embedded competitor.”
    —Bill Odell, CMO, Aerospike

  • Shorter sales cycles

    "At our most recent board meeting, even as we're moving through this process, they are commenting on how tightly aligned we are as a product sales and marketing engine because of the way we're operating.”
    —Mandy Dhaliwal, CMO, Nutanix