You met Ellie & Nick.
Let’s talk about your breakthrough story.
Discover the data-driven positioning that’s powered breakout growth for Snowflake, Databricks, Nutanix and hundreds more.
Partner Special Offer
Leadership brainstorm
Survey up to 50 customers
Data-driven positioning recommendations for your:
Hill (market category)
Point That Matters (most important differentiator)
Problem statement
What’s a ZOOMing?
Data-driven positioning that drives growth
Get clear on what sets you apart — in words your audience believes
Align your team with customer-backed insights (not just gut feel)
Speed up the sales cycle by leading with what matters most
Maximize marketing ROI with a tested framework
Cut buzzwords and speak in your customers’ voice
Map your positioning to the roadmap and deliver on your promise
We Position High Growth Companies
No matter your stage, speaking your customers’ language and framing the problem your product solves is essential. Databricks and Nutanix CMOs Rick Schultz and Mandy Dhaliwal share why positioning is the core of everything.
From Seed to Scale, It Starts with Positioning
Catch a Billion Dollar Bite from our ZOOMinar: Positioning for Your First Billion and Beyond, with Databricks & Nutanix CMOs.
“I love the data-driven process. You know at the end, you’ll get to the best positioning for you. I’d recommend ZOOM to any CMO out there.”
— Denise Persson, CMO, Snowflake
“I think all marketing is going to be more effective if you have good positioning and good messaging. It's the core of everything.”
— Rick Shultz, CMO, Databricks
“ZOOM’s process is different from others I’ve gone through because of the data-driven nature. And that’s exactly what Nutanix needed.”
— Mandy Dhaliwal, CMO, Nutanix
Explore what’s working now in AI, positioning, and messaging — direct from the front lines.
As seen in Forbes
Most AI messaging sounds the same. But it doesn’t have to. Learn 4 lessons—drawn from real client work—for brands that want to break through the noise.
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers.
Our Co-CEO Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts, in this Forbes article.
How It Works
Tell us a little bit about you (scroll down if you’re on mobile)
Click “book a time” to schedule
Meet 1:1 with Nick to discuss your positioning goals and challenges
Get a glimpse of what’s possible — and if it’s a fit, it’s the start of something bigger
We’re grateful for our partnership with Inovia, so we’ve set aside a handful of project openings just for portfolio companies. This call is a no-pressure way to connect and explore.
Positioning for growth starts here!