Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
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ZOOM Humor
Our AI comic is tied to Ellie’s Forbes Agency Council article:
Everyone’s Talking About AI. How To Stand Out.
A note from our Co-CEO Ellie Victor:
The other day I caught up with a client we worked with 10 years ago and the first thing he said to me was, "I still have ZOOM's comics all over my home," then asked, "Do you have one about AI?"
So here it is!
Good news? By the end of the project, the whiteboard doesn’t just list buzzwords — it tells a story about what AI actually does.
Humor has always been part of ZOOM’s DNA. For 10 years, we made hand-drawn cartoons that poked fun at the tech industry including a tongue-in-cheek series titled “Great Moments in Marketing.” Some became cult favorites (one even ended up in Michael Dell’s office).
Should we bring them back?
Let us know what comic you want to see next!
What Animals Teach Us About Positioning
Catch our talk with Prof. Martha Nussbaum, author of Justice for Animals: Our Collective Responsibility, and find out why she’s a disruptor and an inspiration for category builders.
Something Old, New, Borrowed and Viral in Marketing
Ellie shares something old, new, borrowed and viral! Four stellar ways we’ve seen clients capture hearts and minds in their markets.
Authentic Positioning to the Rescue: Clients Respond to COVID
Check out our clients’ creative & authentic response to the COVID crisis takes our respect to new heights.
Positioning in the World of COVID-19: Beyond Digital Transformation to Digital Survival
Nick's recap of the March TTI/Vanguard Conference connects innovations to a new era of digital survival.
Our Human Algorithm for AI Positioning Success
We’ve positioned many leading data & AI companies over the past few years. In fact, it’s becoming our thing.
My Key Take-Aways from Good Food Conference
Silicon Valley hosted the Good Food Conference, it was exciting to get a taste of the good food movement as it moves mainstream!
Why Data-Driven Positioning Wins
What is data-driven positioning? It’s the process of using data from customer & prospect testing to drive optimal & targeted market differentiation.
Creating Authentic Positioning in the Age of Disruption
How hundreds of women CEOs tapped into their purpose to distinguish their companies in a dramatically changing world.
Positioning in the Age of Authenticity
Human attention span has gone from 12 to 8 seconds in the last decade. Now it’s a second less than that of a goldfish. Yikes!
Owning a Mountain
How do you own a mountain? The smart way to own a mountain is to start by owning a hill.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.
