Insights

Inspiration to drive business

Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.

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ZOOM Humor

Our AI comic is tied to Ellie’s Forbes Agency Council article:
Everyone’s Talking About AI. How To Stand Out. 

A note from our Co-CEO Ellie Victor:

The other day I caught up with a client we worked with 10 years ago and the first thing he said to me was, "I still have ZOOM's comics all over my home," then asked, "Do you have one about AI?"

So here it is!

Good news? By the end of the project, the whiteboard doesn’t just list buzzwords — it tells a story about what AI actually does.

Humor has always been part of ZOOM’s DNA. For 10 years, we made hand-drawn cartoons that poked fun at the tech industry including a tongue-in-cheek series titled “Great Moments in Marketing.”  Some became cult favorites (one even ended up in Michael Dell’s office).

Should we bring them back?

Let us know what comic you want to see next!

7 Signs It’s Time to Reposition
Ellie Victor Ellie Victor

7 Signs It’s Time to Reposition

Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.

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Get to Know ZOOM’s Storyteller Rockstar

Get to Know ZOOM’s Storyteller Rockstar

Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!

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The Unintended Consequences of In-House Positioning
Ellie Victor Ellie Victor

The Unintended Consequences of In-House Positioning

When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales. Here’s why.

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Positioning Leader Spotlight

Positioning Leader Spotlight

As the new CMO at Nutanix, Mandy Dhaliwal was tasked with positioning and marketing the massive transformation of the company's business model. Since Mandy joined, the company’s revenue has quadrupled.

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Positioning Leader Spotlight

Positioning Leader Spotlight

Snowflake CMO Denise Persson grew four startups beyond $100M. Her current success, Snowflake, broke the record as the largest software IPO in history. Its market cap has grown to over $55B. How did she get there? We found out.

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Define Your Hill on Your Terms, Own Your Brand.
Ellie Victor Ellie Victor

Define Your Hill on Your Terms, Own Your Brand.

These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.

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Positioning Leader Spotlight

Positioning Leader Spotlight

Ali took the helm as Databricks CEO in 2016 and aimed to grow the series B startup by commercializing Apache Spark that he helped create. Databricks is now one of the largest private, venture-backed U.S. company with a $62B valuation.

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Positioning Leader Spotlight

Positioning Leader Spotlight

When Scott joined ThoughtSpot as CMO the company had no revenue and 40 employees. Today this data unicorn has over $100M in revenue and a $4.2B valuation. How did he do it? We asked.

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Our passion for the planet

At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series. 

ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet. 

In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.

Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.