Why data-driven positioning?
The foundation for ambitious companies to scale
We’re Silicon Valley’s first and longest-lasting positioning agency.
Our data-driven positioning has helped generate a quarter-of-a-billion dollars in market cap for clients over the past two decades.
Ten of our clients reached unicorn status since 2018.
Our ambitious clients make the case
Denise Persson, CMO
Denise hired ZOOM three times—2016, 2018, and 2019—to define and evolve a new category for record growth. Prior, Denise led Apigee to a successful IPO with the help of data-driven positioning.
From Series D to F, Snowflake raised over $1 billion, all the way to decacorn status worth $12.4 billion. In 2020, Snowflake made history as the largest software IPO. Today, the company’s market cap is nearly $45 billion.
Get to know Denise and why she advocates data-driven positioning
Learn her 5 marketing pillars to reach your first $100M (hear the full SaaStr podcast)
Watch Denise and CEO Bob Muglia’s testimonial on why ZOOM Marketing
Scott came to ZOOM to help the company with a challenge to redefine business intelligence with a product that’s as easy to use as Google.
With positioning buy-in and alignment with his C-suite, Scott has driven a consistent, differentiated story, growing the company from a Series D startup to unicorn status, at a $4.2 billion valuation, and over $100 million in revenue.
Learn how Scott grew a company with no revenue and 40 employees
Read about ThoughtSpot’s positioning success
Catch why Scott promotes aligning the C-suite around positioning in Lessons from Positioning Leaders
Ali Ghodsi, CEO
Ali brought on ZOOM twice to validate his bet on the company's future positioning—in 2017, then in 2020. With confidence in his positioning bets, Ali has led the company to become the fourth largest private, venture-backed U.S. company.
From series C to series H, Ali and team raised over $3 billion—including from Google, Amazon, Microsoft and Salesforce—reaching a $38 billion valuation.
Learn how Ali takes measured risk
Read about Databrick’s positioning success
See Databrick’s positioning in action
Scott Holden, CMO
Why position now?
Often the hardest part of taking on a positioning initiative is convincing leadership that the investment is worthwhile. Our leadership guide will help you communicate the value of using a data-driven approach that delivers incredible results, in the words of our industry-leading clients.
See success stories in your sector.
More on data-driven positioning success
Define Your Hill on Your Terms, Own Your Brand: These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.
How Data-Driven Positioning Boosts Customer and Community Support: The wonderful unintended consequences of positioning happen when all aspects of the business embrace it.
How Leaders Maximize Marketing Resources in Challenging Times: Smart companies sieze the opportunity to survive and thrive.
The Unintended Consequences of In-House Positioning: When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales.
The Science of Positioning: Co-CEO Nick Copping explains the benefits of the ZOOM Marketing approach, a blend of science and creativity.
