Positioning as Multidimensional as People

Post-Acquisition Story Sparks New Level of Customer Interest

From 100 Splintered Messages to a Single, Confident Message

Positioning a Software Pioneer for Its Next Phase of Growth

Category superpowers for strategic sales

Go-to-market confidence: $38B

Redefining the data warehouse: $70B IPO

“Easy” makes $4.2B

Love for accountants valued at $1.2B