The Importance Of Taking A Stance On AI
The most forward-looking CMOs will be the ones who successfully define AI’s role in their industry.
Co-CEO Ellie Victor illustrates why taking a stance on AI matters and how some businesses are leading the way.
See how Ellie’s insight #3—make sure your AI positioning ties into your overall brand story—played out when we positioned the Nutanix AI solution. CMO Mandy Dhaliwal aptly put it this way: "It's kind of like naming a baby, then later realizing that's the right name."
Also, read our stance on AI.
“By owning the conversation and defining your position early, you can have a big impact on the way you and your use of AI is perceived by the people who matter most: your customers.”