Insights

Inspiration to drive business

Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.

Scroll for real-world insights and reflections. Subscribe to The Point That Matters to get them in your inbox.

Guest User 8/12/25 Guest User 8/12/25

Hot Right Now in B2B Messaging: Governance, Tuning, AI Hallucinations and Data Control

B2B tech leaders must prove AI and data deliver results—not hype. See how real-world client examples show the power of tuning into users, prioritizing clarity, and positioning for outcomes that matter.

10/28/23 10/28/23

Positioning Leader Spotlight

Genesis CEO Matt Glickman shares how people-first leadership and first-principles thinking shaped his path from Goldman to Snowflake, and how he clarified Genesis’ leadership in enterprise-ready AI data agents.

Ellie Victor 10/12/23 Ellie Victor 10/12/23

The Importance Of Taking A Stance On AI

Co-CEO Ellie Victor illustrates why taking a stance on AI matters and how some businesses are leading the way.

Ellie Victor 9/13/23 Ellie Victor 9/13/23

Our Position on AI

We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.

Positioning for Breakout Growth | Lessons from Databricks & Nutanix CMOs

On Demand ZOOMinar

How do you position for breakout growth?

Rick Schultz (CMO, Databricks) and Mandy Dhaliwal (CMO, Nutanix) share how they’ve led through market shifts, aligned their exec teams, and positioned their companies to scale from $100M to billions.

Watch now for real-world stories and fresh ideas you can use.

register to watch