Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest companies.
Positioning Leader Spotlight
Gwen Lafage joined Sinch in 2021 to take on the enormous task of driving the company’s global brand after multiple acquisitions. Learn how Gwen is building a category worth $2.6B in annual revenue.
Positioning Leader Spotlight
As the new CMO at Nutanix, Mandy Dhaliwal was tasked with positioning and marketing the massive transformation of the company's business model. Get to know Mandy and how she approached it.
Positioning Leader Spotlight
Snowflake CMO Denise Persson grew four startups beyond $100M. Her current success, Snowflake, broke the record as the largest software IPO in history. Its value has since grown to nearly $45B. How did she get there? We found out.
Positioning Leader Spotlight
Ali took the helm as Databricks CEO in 2016 and aimed to grow the series B startup by commercializing Apache Spark that he helped create. Databricks is now the fourth-largest private, venture-backed U.S. company with a $43B valuation.
Positioning Leader Spotlight
When Scott joined ThoughtSpot as CMO the company had no revenue and 40 employees. Today this data unicorn has over $100M in revenue and a $4.2B valuation. How did he do it? We asked.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.
