Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
Scroll for real-world insights and reflections. Subscribe to The Point That Matters to get them in your inbox.
The Positioning Playbook: How to Create a Guide That Aligns Your Organization
Just like a brand playbook spells out the key visuals, your positioning playbook spells out the words and emotions to use. Discover how to get everyone on the same page with data that backs up your story and download our free template!
Our Position on AI
We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.
7 Signs It’s Time to Reposition
Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.
The Unintended Consequences of In-House Positioning
When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales. Here’s why.
How Leaders Maximize Marketing Resources in Challenging Times
Learn how smart marketing leaders use positioning to maximize impact, stretch budgets, and grow through economic uncertainty.
On Demand ZOOMinar
How do you position for breakout growth?
Rick Schultz (CMO, Databricks) and Mandy Dhaliwal (CMO, Nutanix) share how they’ve led through market shifts, aligned their exec teams, and positioned their companies to scale from $100M to billions.
Watch now for real-world stories and fresh ideas you can use.
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